STEPHANIE ROMÁN
San Juan
Summary
Experienced sales professional with over 5 years of success in exceeding targets and boosting operational efficiency. Skilled in strategic planning and team leadership. I thrive in dynamic settings where I can optimize processes and provide tailored solutions for clients. Committed to driving revenue growth and improving overall business performance.
Overview
4
4
years of professional experience
Work History
Sales Strategy Manager
LEONARDO 5TH AVENUE
San Juan
01.2024 - Current
- Lead a $70,000 ERP implementation project, collaborating with 6+ key stakeholders to drive revenue and expand market offerings
- Manage the development of e-commerce projects, optimizing existing platforms and launching new websites to enhance functionality and user experience
- Improve sales team effectiveness and productivity by developing and implementing training programs that address skill gaps, boost product knowledge, and increase customer satisfaction
- Establish KPIs to monitor sales performance, driving continuous improvement and data-driven decision-making across departments
- Collaborate with marketing teams to align sales and marketing strategies with overall business objectives, resulting in a 42% increase in lead conversion rates
Business Operations Manager
CAKES BY GLORIMAR
San Juan
10.2022 - 12.2023
- Managed accounting responsibilities, including the preparations of monthly sales and expenses reports, directly contributing to the financial oversight of over $120k in monthly gross income
- Supported marketing campaigns, contributing to strategy development and execution to enhance company branding
- Enhanced customer satisfaction by addressing complaints efficiently and incorporating feedback into product and service improvements
- Streamlined operations using technology, resulting in an increase in efficiency by integrating POS and inventory management systems
Marketing Internship
KEY DIGITAL SYSTEMS
Remote
09.2022 - 12.2022
- Performed competitive analysis from over 10 competitors to understand industry trends, identify opportunities, and benchmark against competitors' SEO and SEM strategies
- Utilized tools such as SEMrush and Meltwater to collect and report quantitative data from monthly marketing campaigns
- Assisted in SEO strategy execution, identifying 50 high-traffic, low-competition keywords through keyword research, on-page optimization, and content creation
- Collaborated on marketing materials, ensuring quality through design, editing, and proofreading
Client Advisor
LOUIS VUITTON
San Juan
04.2021 - 09.2022
- Delivered exceptional customer service by greeting and assisting customers, showcasing in-depth product knowledge, which fostered long-term loyalty and expanded the client base to over 20+ loyal clients
- Achieved and exceed daily & monthly store sales goals
- Reached $1M in sales during the first eight months
- Proactively reached out to the client base through email, phone and social media to schedule and confirm appointments, and to respond to any inquiries or concerns
- Create eye-catching visual displays, in accordance with brand guidelines, to guide the customer through the store
Sales Advertising Consultant
AXESA SERVICIO DE INFORMACION
San Juan
11.2020 - 04.2021
- Built successful B2B relationships through networking, cold calling, and industry research
- Delivered weekly reports on current and potential sales prospects, while developing and managing over six personalized customer strategies based on marketing trends to create tailored brand campaigns
- Leveraged CRM platform to track and maintain sales deals, client communications, and outreach performance
Education
BBA -
University of Puerto Rico
BBA -
Interamerican University of Puerto Rico
Skills
- Negotiation
- Analysis
- CRM
- Odoo
- Outlook
- Leadership
- Project Management
- Excel
- Google Suite
- Hubspot
- Keyword planner
- Meltwater
- Microsoft Office
- ERP Systems
- Product Knowledge
- SalesForce
- SEM
- SEMrush
- SEO
- Training Programs
- WordPress
- WooCommerce
Languages
- English
- Spanish
Personal Information
Title: Sales Strategy Manager
Timeline
Sales Strategy Manager
LEONARDO 5TH AVENUE
01.2024 - Current
Business Operations Manager
CAKES BY GLORIMAR
10.2022 - 12.2023
Marketing Internship
KEY DIGITAL SYSTEMS
09.2022 - 12.2022
Client Advisor
LOUIS VUITTON
04.2021 - 09.2022
Sales Advertising Consultant
AXESA SERVICIO DE INFORMACION
11.2020 - 04.2021
BBA -
University of Puerto Rico
BBA -
Interamerican University of Puerto Rico
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