Over 20 + years in communications leadership positions, a career that spans from investigative journalism, to oversee all aspects of a medium-sized communications agency, to crisis management specialist. Strong background creating productive and result-oriented environments that produce measurable results. Experience working with advertising, creative, public relations and legal teams. Solid public speaking and training skills. Clear administrative goals and team leader. Writer. Enthusiastic [Type] professional seeking to leverage experience in promoting companies in positive way and developing mass communications messages. Passionate for devising promotional and informational messages to build brand image, inform general public of promotions and initiatives and influence targeted audiences. Astute in utilizing metrics to monitor campaign results.
Hi, I’m
Ada Torres
Guaynabo
Summary
Overview
36
years of professional experience
Work History
iFullCircle Communications, Inc.San Juan
President
01.2004 - 01.2023
Job overview
- Strategic planning and execution in crisis management, branding, digital marketing and media management
- Development of Public Relations and Community Relations planning
- Corporate message planning
- Media management strategic planning
- Press and public spokesperson coaching and training
- Digital Marketing supervision
- Coordination/support in community-relations activities
- Oversee and direction of the agency’s team in both media management and advertising
- Ample experience with consumer products such as Heineken, Johnny Walker, MasterCard, among many others.
- Developed and implemented strategic business plans to increase company profitability.
- Created and maintained relationships with key stakeholders, including customers, suppliers, government agencies, and other industry partners.
- Overseen the daily operations of the organization and ensured compliance with applicable laws and regulations.
Puerto Rico Electric Power Authority (PREPA)
Executive Director of the PREPA Press,Corporate Communications, and Community Relations Office
01.2001 - 01.2004
Job overview
- Consultant and responsible for the execution of crisis management planning, media planning, media training, and advertising campaign strategies
- Links with government agencies and PREPA protocol representative for foreign visitors
- Contract administration with advertising agencies
- Administrative procedures, staff, budget, and supervision; organization and planning press conferences and other events and presentations for professional forums and community activities
- Liaison with advertising agencies for PREPA and administration of contracts and budgets
- Preparation of the company’s Annual Report for shareholders.
- Collaborated with senior leadership to set long-term objectives for the company.
- Recruited, trained, supervised, evaluated and mentored staff members.
- Managed budgeting and financial planning processes for the organization.
- Identified opportunities for improvement in operational performance metrics.
- Conducted regular meetings with department heads to review progress on strategic initiatives.
- Developed policies and procedures to ensure compliance with corporate standards.
- Reviewed internal reports and identified areas of risk or potential cost savings.
- Prepared presentations for board meetings summarizing key developments within the company.
- Served as a public spokesperson at industry events or conferences.
- Provided guidance on legal matters related to contracts or intellectual property rights.
- Monitored market conditions and competitor activities to inform business decisions.
- Established relationships with vendors and suppliers to secure favorable terms for materials or services.
- Analyzed customer feedback data to identify trends in product performance or customer service issues.
- Created detailed plans outlining timelines, goals, budgets, staffing needs and other requirements for projects.
- Coordinated resources across departments to maximize productivity levels.
- Developed and presented new ideas and conceptualized new approaches and solutions.
- Analyzed problematic situations and occurrences to provide solutions and facilitate company survival and growth.
- Coordinated activities with other departments to expedite work and improve interdepartmental performance.
- Generated reports to review data and issue corrective actions for improvements.
- Met with stakeholders to address issues and implement solutions.
- Recommended corrective actions to conform to quality specifications.
- Worked with department managers to formulate annual budgets.
Noticentro, WAPA TV, Channel 4
Reporter and Prime Time Anchorperson
01.1990 - 01.2001
Job overview
- Politics and economy news reports
- Special programming production
- Editor and anchorperson night edition
- Special investigative reports production and on air talent.
Imagen Magazine
Director and Editor for the Puerto Rico and New York Editions
01.1989 - 01.1990
Job overview
- Direct supervision of staff for creative and editorial aspects related to the development of the magazines and other special publications for Casiano Communications.
- Reviewed and edited content submitted by writers to ensure accuracy, clarity and compliance with company standards.
- Developed editorial strategies for print and digital media in order to maximize readership and engagement.
- Identified areas of improvement in existing content and assisted in developing new content that was relevant to the target audience.
- Managed a team of editors, writers and other staff members responsible for creating high-quality content.
- Coordinated with designers to create visually appealing layouts for articles or publications.
- Ensured timely delivery of all projects within budget constraints.
- Conducted regular performance evaluations for editorial staff members based on quality of work produced.
- Maintained a comprehensive knowledge of current industry trends and best practices related to editing processes.
- Worked closely with marketing teams to develop promotional materials such as press releases, newsletters or brochures.
- Oversaw the production process from start to finish including proofreading, printing and distribution.
- Researched topics related to specific stories or publications as needed.
- Assisted in setting long-term goals for the organization's editorial department.
- Participated in brainstorming sessions with other editors or writers regarding potential story ideas.
- Attended conferences or workshops related to publishing industry trends.
- Developed and executed overall publication budget, monitored expenses against income, allocated specific spending and prepared long-range financial plans.
- Negotiated contracts with freelance writers and planned budgets.
- Read, evaluated and edited manuscripts or other materials submitted for publication.
- Wrote stories, articles or newsletters for publication.
- Supervised and coordinated work of reporters and other editors.
- Conferred with authors regarding changes in content, style or publication.
- Oversaw artwork, layout and printing, adhering to deadlines and budget requirements.
- Met with artists, typesetters and production managers to discuss projects and resolve problems.
Channel 24 News
Reporter and Anchorperson
01.1987 - 01.1989
Job overview
Catholic Radio 88.9 FM
Presenter and Interviewer for “Pensamiento Critico” Radio Program
01.2000
Job overview
- Research of various topics for the creation of interviews or panel moderation discussions during the one-hour radio program.
EFE Spanish Agency News
Junior Reporter
01.1986
Job overview
Education
University of Puerto Rico, University of the Sacred Heart, San Juan
Bachelor’s Degree in Public Communications – Summa Cum Laude
University Overview
- Fluent English and Spanish, written and spoken.
- Basic Italian.
- Literature and Journalism
Skills
- Strategic media management
- The direction of communications teams
- Crisis management specialist
- Pressured positions, demonstrated the ability to prioritize multiple tasks
- Leadership
- Strong Content Creation skills
- Supervision of Digital marketing and advertising teams
- Strong skills working with legal teams
- Administration of advertising contracts
- Message preparedness for shareholders
- Communities relations
- Strong public speaking skills
- Project Scheduling
- Meeting Facilitation
- Scope Management
- Compliance Monitoring
- Strategic Planning
- Project Tracking
- Workforce Training
- Project Development
- Schedule Management
- Content Development
- Social Media Strategy
- Marketing Communications
- Media Relations
- Press Releases
- Web Content Management
- Corporate Communications
- Crisis Management
- Internal Communications
- Speech Writing
- Photography
- Workshop Facilitation
- Creative Direction
- Investor Relations
- Government Relations
- Employee Communications
- Media Buying
- Focus Group Facilitation
- Brand Messaging
- Community Management
- Nonprofit Communications
- Advertising Campaigns
- Target Audience Analysis
- Fundraising Campaigns
- Partnership Development
- Cultural Awareness
- Associated Press style
- Google Workspace
- Teamwork and Collaboration
- PR strategy development
- Self-Motivated
- Information gathering and analysis
- Strategic corporate guidance
- Business correspondence
- Social media marketing
- Interpersonal Communication
Awards
Awards
- Overseas Press Club (OPC) Best Investigative Reporting – WAPA: “The AIDS Business” (1999)
- OPC Best Health Reporting – “The Swiss Cure” (2001)
- The Malen Rojas Daporta Award for Investigative Journalism – “The Revolving Door” (2001)
- OPC Best News Report on Caribbean issues– Channel 24: “El Salvador: War for Peace” (1987)
- Puerto Rican Ethics Television and Radio Institute Award for Best Research News Report - Channel 24: “Panama”
- Paoli Award News Report of the Year – WAPA (1996)
- Paoli Award - Reporter of the Year 1997
- Intre – Investigative News Report of the Year – “Nicaragua: Sandinism or Communism”
- OPC – Best Series of the Year – (1996)
- ASPRO 1996
- 1994 Distinguished Ex-alumni of USC
- 2010 Jury President for the OPC Awards
Affiliations
Affiliations
- Award winning author
Accomplishments
Accomplishments
- Pen Club International Award winning author
- Award winning journalist (Overseas press Club, NY Film Festival, ASPPRO)
Languages
Spanish
First Language
English
Proficient (C2)
C2
References
References
References available upon request.Availability
See my work availability
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Timeline
President
iFullCircle Communications, Inc.
01.2004 - 01.2023
Executive Director of the PREPA Press,Corporate Communications, and Community Relations Office
Puerto Rico Electric Power Authority (PREPA)
01.2001 - 01.2004
Presenter and Interviewer for “Pensamiento Critico” Radio Program
Catholic Radio 88.9 FM
01.2000
Reporter and Prime Time Anchorperson
Noticentro, WAPA TV, Channel 4
01.1990 - 01.2001
Director and Editor for the Puerto Rico and New York Editions
Imagen Magazine
01.1989 - 01.1990
Reporter and Anchorperson
Channel 24 News
01.1987 - 01.1989
Junior Reporter
EFE Spanish Agency News
01.1986
University of Puerto Rico, University of the Sacred Heart, San Juan
Bachelor’s Degree in Public Communications – Summa Cum Laude