Adalian Rodríguez Casillas
Río Grande
Summary
Accomplished operations and human resources leader with over 10 years of experience driving efficiency, optimizing workforce management, and enhancing corporate communications. Skilled in developing strategic initiatives that improve business performance, strengthen company culture, and support organizational growth. Adept at aligning HR strategies with business objectives and leveraging communication to enhance corporate reputation and stakeholder engagement.
Overview
13
13
years of professional experience
Work History
Director of Operations
CUBE Events
01.2023 - Current
- Oversee daily business and administrative operations, ensuring optimal efficiency
- Assess and enhance internal and external operational processes to improve productivity
- Lead and motivate teams to achieve sales and organizational objectives
- Oversee Human Resources, recruitment, and retention strategies to attract top talent
- Mentor employees and foster a high-performance company culture
- Develop and implement policies that align with corporate vision and operational goals
- Manage capital investments, operational budgets, and business expansion strategies
- Spearheaded a $200,000 construction and remodeling project for new headquarters in Hato Rey, PR
- Successfully implemented ADP and corporate HR tools to enhance employee experience and operational efficiency
- Developed key SOPs for event management, client and vendor experience, recruitment, and onboarding processes
- Led strategic planning to evaluate and restructure compensation plans through benchmark analysis to mitigate retention challenges
Human Resources Manager
BGA Corp.
11.2018 - 12.2022
- Designed and executed HR strategies focused on workforce planning, talent development, and compliance
- Managed benefits administration, ensuring competitive compensation structures and adherence to regulations
- Led succession planning and leadership mentoring to align HR strategies with business growth
- Implemented HR analytics to drive data-informed decision-making and improve employee engagement
- Established company-wide training programs, enhancing compliance and professional development
- Directed day-to-day HR operations, ensuring compliance with employment laws and corporate policies
- Spearheaded HR technology implementation, streamlining employee data management
- Developed and enforced employee handbook policies to standardize HR procedures
- Initiated workforce diversity programs, improving team collaboration and inclusivity
Event Manager and Communications Specialist
Social Media Partners
01.2012 - 12.2018
- Building long-term relationships with key clients
- Supervise Event Manager's execution and client accounts
- Negotiating with clients, solving any challenge, and making sure deadlines are met
- Managing account budget and invoicing the client
- Making pitches to win new business
- Organize regular client meetings to discuss their requirements
- Problem-solving and handling complaints promptly
- Manage and supervise general staff
- Maintain office organized and supplies restocked at all times
- Monitored daily news and government activities to assess industry impact
- Created digital media clipping reports for corporate and government clients
- Developed strategic press releases to enhance brand visibility and public engagement
- Led public policy projection and dissemination initiatives for high-profile campaigns
- Conducted media analysis to identify potential PR opportunities and risks
- Coordinated interviews and media appearances across TV, radio, and digital outlets
- Organized press conferences and strategic communications for government and corporate announcements
- Managed crisis communication and developed rapid response strategies to mitigate reputational risks
- Created and managed social media content, optimizing brand engagement and audience reach
- Provided photography and visual content support for campaigns and client initiatives
Education
Master in Arts - Communication, Public Relations
Sacred Heart University
Bachelor’s Degree - Commercial Advertising
University of Puerto Rico, Carolina Campus
Human Resources Consulting Certification (CCRH) -
SHRM Puerto Rico Chapter
Public Relations Specialist - Lic. 855
European Forum - Public Relations & International Relations
Business School of Navarra
Skills
- Operations Management
- Human Resources Strategy
- Corporate Communications
- Talent Acquisition & Retention
- Performance Management
- Process Optimization
- Strategic Planning
- Policy Development
- Public Relations Strategy
- Crisis Management
Languages
Spanish
Native language
Fluent in English
Proficient
C2
Fluent in Spanish
Proficient
C2
Timeline
Director of Operations
CUBE Events
01.2023 - Current
Human Resources Manager
BGA Corp.
11.2018 - 12.2022
Event Manager and Communications Specialist
Social Media Partners
01.2012 - 12.2018
Bachelor’s Degree - Commercial Advertising
University of Puerto Rico, Carolina Campus
Human Resources Consulting Certification (CCRH) -
SHRM Puerto Rico Chapter
Public Relations Specialist - Lic. 855
European Forum - Public Relations & International Relations
Business School of Navarra
Master in Arts - Communication, Public Relations
Sacred Heart University
Similar Profiles
Michael KestersonMichael Kesterson
Science Education Instructor at Discovery Cube Los AngelesScience Education Instructor at Discovery Cube Los Angeles
Omrae McCartyOmrae McCarty
Server at My Lil’ Cube Ramen & Asian CuisineServer at My Lil’ Cube Ramen & Asian Cuisine
Camry HayesCamry Hayes
General Manager at Cube Smart StorageGeneral Manager at Cube Smart Storage