ADRIEL E. SANTANA MARTINEZ
Caguas,Puerto Rico
Summary
Accomplished professional with expertise in enterprise account management and consultative, solution-based sales. Proven track record in territory development and growth strategy, leveraging skills in stakeholder engagement and relationship management to drive business success. Adept at pipeline management and forecasting using CRM systems, with a strong ability to negotiate and close deals. Demonstrates exceptional cross-functional collaboration and demand generation capabilities, consistently exceeding targets through strategic prospecting. Committed to advancing career by further enhancing skills in high-impact sales environments.
Overview
16
16
years of professional experience
Work history
B2B Acquisition Sales Executive
Liberty Business
San Juan, PR
2020.01 - 2026.04
- Drive new business acquisition across assigned commercial territory by identifying opportunities and delivering consultative, solution-based sales strategies.
- Consistently exceed quota performance, achieving 180% in Mobile and 158% in Fixed services, contributing to sustained revenue growth.
- Design and deliver mission-critical connectivity solutions aligned with client operational needs, ensuring uptime, scalability, and performance across enterprise environments.
- Manage full sales cycle including prospecting, qualification, RFP responses, negotiations, closing, onboarding, and ongoing account management.
- Develop and expand strategic client relationships with business leaders, healthcare entities, government organizations, and private sector stakeholders.
- Collaborate cross-functionally with engineering, operations, and leadership teams to resolve complex service challenges and ensure seamless solution delivery.
- Maintain disciplined pipeline management, forecasting, and reporting using CRM tools and KPI-driven sales methodologies.
- Execute territory growth strategies (POA) to increase market share and maximize account value.
Community & Events Regional Sales Supervisor
Liberty Communications of Puerto Rico
San Juan, PR
2015.01 - 2020.12
- Led regional direct sales operations, driving market expansion, territory coverage, and revenue growth across assigned footprint.
- Developed and executed territory strategies covering commercial accounts, government entities, and new development markets.
- Identified and converted new business opportunities through stakeholder engagement, contract negotiation, and competitive displacement.
- Coached and developed sales teams through training, performance management, and sales enablement initiatives.
- Improved customer experience metrics (NPS) by reinforcing service quality standards and sales process discipline.
Customer Service & Sales Manager
Claro Puerto Rico
Guaynabo, PR
2010.01 - 2015.12
- Managed operations for a team of 45+ employees in a high-volume sales and service environment.
- Drove sales performance by establishing targets, coaching teams, and optimizing conversion strategies.
- Executed marketing and business development initiatives targeting commercial, government, and institutional clients.
- Ensured operational compliance, workforce management, and customer satisfaction standards.
Education
MBA - Project Management
Ana G. Méndez University
BA - Psychology
Interamerican University of Puerto Rico
Skills
- Enterprise Account Management
- Consultative & Solution-Based Sales
- Territory Development & Growth Strategy
- Stakeholder Engagement & Relationship Management
- Pipeline Management & Forecasting (CRM)
- Negotiation & Closing
- Cross-Functional Collaboration
- Demand Generation & Prospecting
LANGUAGES
Spanish: Native
English: Intermediate (Professional Working Proficiency)
Timeline
B2B Acquisition Sales Executive
Liberty Business
2020.01 - 2026.04
Community & Events Regional Sales Supervisor
Liberty Communications of Puerto Rico
2015.01 - 2020.12
Customer Service & Sales Manager
Claro Puerto Rico
2010.01 - 2015.12
BA - Psychology
Interamerican University of Puerto Rico
MBA - Project Management
Ana G. Méndez University