1
Certification
15
Years of experience
Strategic growth and marketing leader with 15+ years of experience launching and scaling high-impact initiatives across health tech, D2C, SaaS and eCommerce. I bring a track record of building new programs from the ground up—driving measurable revenue growth, improving retention, and fueling exits. Comfortable navigating complexity, collaborating across functions, and leading through change. Recently expanded my expertise in AI and emerging technologies to stay at the forefront of innovation.
Certification
- Artificial Intelligence & Business Strategy - LinkedIn
- Google Ads Display - Google
- Google Ads Search - Google
Work History
Product Director
9 Months- Led cross-functional teams to define product strategy and roadmap.
- Spearheaded market research initiatives to identify customer needs and trends.
- Collaborated with engineering teams to ensure timely product delivery and quality standards.
- Developed pricing strategies based on competitive analysis and market positioning.
Director, Growth Marketing - Strategic Initiatives
1 Year 1 Month- Spearheaded growth programs from concept to execution—driving product launches, partnerships, and operational improvements across Oscar’s marketing ecosystem.
- Launched and scaled Oscar’s first ICHRA strategy, building a B2B2B2C funnel that delivered 285% YoY growth and reduced churn by 28%.
- Built consumer life-cycle marketing programs that boosted member engagement 70%, improving activation, retention, and satisfaction.
- Developed GTM strategies for new verticals and enterprise initiatives, securing executive buy-in through data-driven storytelling.
- Created Oscar’s first formal prospecting program, achieving 6%+ conversion rates and fueling national expansion.
- Implemented a lead tracking and enablement framework, increasing visibility and arming Sales with actionable insights.
- Led co-branded partner marketing that expanded distribution, strengthened awareness, and accelerated acquisition in priority markets.
- Owned end-to-end marketing strategy across states and products, consistently hitting acquisition and retention targets while adapting to shifting conditions.
- Health Insurance Provider
Performance Marketing Director
1 Year 8 Months- Led the team responsible for developing, budgeting, and implementing an eight-figure omnichannel growth strategy.
- Established channel attribution reporting models and success metrics across the sales funnel to identify ROI, CAC, and LTV for OpenHouse’s D2C online self-service product.
- Leveraged results to facilitate ongoing A/B testing to build in marketing channel efficiency resulting in an 85.71% reduction in CAC and an increase of 617.19% in written premium.
- Managed agency partnerships to establish positioning and brand messaging and creative assets across OLV/CTV (streaming), OTT, PMax, paid search, streaming, radio, organic content, paid social, abandoned cart emails, direct mail, events, influencer marketing, broadcast, and more.
- Reported to finance and the C-Suite continuously to provide budget and forecasting goals, success metrics, campaign results, etc.
- Managed the growth of the performance marketing team, contributing to clear alignment on objectives, nurturing talent, and ensuring the overall success of the team.
- D2C Online Home Insurance E-Commerce Product
Marketing Director
2 Years 7 Months- Executed an omnichannel growth marketing strategy and customer engagement programs, resulting in a 14.82x ROI on campaigns, including email, paid media, content creation, and the ideation and production of a 15-episode cross-country mini-series during the pandemic.
- Built and led the marketing department and international data analysis team contributing to a successful 10x valuation exit through cross-functional programs and external partnerships with national brands.
- Led go-to-market strategies and sales enablement for enterprise SaaS products, encompassing both internal releases and national partnerships.
- Worked with product and sales to identify product-market fit and establish customer segmentation.
- Collaborated directly with the CEO, President, and CFO to identify clear growth metrics and establish team objectives and processes.
- Generated a sales pipeline valued at 467.3% higher than non-marketing generated leads.
- SaaS Enterprise PropTech
Sr. Integrated Account Executive
1 Year 7 Months- Premier Full-Service Marketing Agency
Sr. Brand Marketing Manager
2 Years 1 Month- On-Demand D2C Licensed Products
Founder / CEO
4 Years 2 Months- Launched an on-demand, patented (3x) direct-to-consumer product from concept to acquisition—successfully scaling brand presence and market demand.
- Secured 800+ licensing agreements through strategic partnerships and distribution channels across multiple verticals.
- Developed and executed a comprehensive business plan and multi-channel growth strategy for a new consumer packaged goods (CPG) category, encompassing digital marketing, retail placement, and PR.
- Designed the full customer experience—packaging, UX/UI, and online purchase flow—for a disruptive, on-demand CPG model.
- Filed and was awarded three utility patents, reinforcing product innovation and market differentiation.
- Built end-to-end operations infrastructure including manufacturing, packaging, supply chain, and fulfillment.
- Defined and refined brand identity and product-market fit for a previously unknown category—driving strong initial customer acquisition and brand awareness.
- Patented Accessory (acquired by Victory Tailgate)
- For full list of earlier work, please visit my LinkedIn profile.
Education
- AI: Implications for Business
- NSF iCorp Program: Business Model Canvas & Lean Methodology
Masters in Business Administration
BA - International Business
Skills
15+ years Growth Strategy
Positioning & Brand Development
Team Leadership & Development
Cross-Departmental Collaboration - CFO
Product
Sales & Creative
Budgeting & Forecasting
Eight-Figure Omni-Channel Acquisition Program Strategy
Analytics & Reporting
Google Analytics
Pmax
Meta
Organic Content & SEO Strategy
Agency Management
Extracurriculars
Summited Mt. Kilimanjaro Logged over 100 scuba dives by 17 Backpacked through 15+ third world countries Conducted research in the Amazon Hiked the Salkantay trek and Machu Picchu Mountain Painter Fly fisherwoman Summited Mt. Kilimanjaro Logged over 100 scuba dives by 17 Backpacked through 15+ third world countries Conducted research in the Amazon Hiked the Salkantay trek and Machu Picchu Mountain Painter Fly fisherwoman
Timeline
Product Director
Bold
09.2025 - CurrentRead More
Director, Growth Marketing - Strategic Initiatives
Oscar Health
07.2024 - 08.2025Read More
Performance Marketing Director
OpenHouse
04.2022 - 12.2023Read More
Marketing Director
SightPlan
09.2019 - 04.2022Read More
Sr. Integrated Account Executive
321 The Agency
02.2018 - 09.2019Read More
Sr. Brand Marketing Manager
Victory Tailgate
01.2016 - 02.2018Read More
Founder / CEO
ALTR
11.2011 - 01.2016Read More
Florida State University
BA from International Business
Read More
University of Central Florida
Masters in Business Administration
Read More
Stanford University Cohort (UCF)
from NSF iCorp Program: Business Model Canvas & Lean Methodology
Read More
MIT Sloan School of Management
from AI: Implications for Business
Read More
Take their word for it
- Alexandra is a powerhouse marketing director who led our Strategic Initiatives team and positioned us for success due to her meticulous leadership, strong attention to detail, and ability to stay calm amidst uncertainty. She developed go-to-market strategies that led to successful partnerships and she constantly showed the ability to tackle even bigger projects. AG is a force to be reckoned with on any team looking for a proven player with smarts & guts.
- I had the pleasure of working with Alex on OpenHouse Insurance. Alex was a joy to work with; she brought great energy and enthusiasm and fostered an atmosphere of collaboration across the client and agency teams.
- Alex is smart, strategic and was able to quickly establish the right balance of brand building and sales activation, in a challenging and competitive market.
- In particular, I felt Alex was particularly strong at understanding and identifying how to align messaging to media channels to deliver against comms objectives.
- I had the opportunity to work with Ben on a client project.
- Alex is an experienced and passionate worker who is always communicative and detailed as she juggles many projects at once. She is a natural leader, organized, open-minded, and dedicated to her team. Most of all, she is genuine, authentic, and has a great sense of humor.
- I hope to work with her again in the future.
- I couldn’t have asked for a better first manager than Alex. For nearly two years, I had the pleasure of working with her on the SightPlan marketing team, and it was truly an honor to have her as my manager. Alex’s marketing skills are truly exceptional, her ability to develop and execute strategies that drive results is unparalleled. From day one, she encouraged me to learn and grow in my career, and supported me when I moved to a role in Product. Every day was a new adventure as we got things done, even in the midst of a pandemic.
- She has a deep understanding of the industry, and her ability to think outside the box and come up with creative solutions is what sets her apart. Alex’s dedication and resilience have been a big inspiration and influence in my career. I am so grateful to have had Alex as my manager, her guidance and mentorship have been invaluable. I consider her to be a marketing expert and a role model.
- Working under the leadership of Alex was an absolute pleasure. She is not just a boss but an incredible mentor who fosters a supportive and motivating work environment. Alex’s performance marketing skills are outstanding. Her expertise in SEO, Google Analytics, and her knack for creating meticulously organized Excel spreadsheets were instrumental in achieving our team’s goals.
- Alex’s strategic insights and innovative approaches consistently translated to tangible results. Working along side her was a valuable learning experience, and her dedication to both her team and company’s success is truly commendable.
- I highly appreciate the opportunity to have worked with Alex.
Awards
FSU Business 7 Under 30 - FSU College of Business, UCF Business Hall of Fame - Notable Knight - UCF College of Business, Existing Business 1st Place - SCORE Pitch Fest, Emerging Business 3rd Place - NAWBO, Entrepreneurial Joust 1st Place - UCF College of Business
Work Preference
Job Search Status:
Open to work
Salary Range
$45000/yr - $200000/yr