Alexy Diaz Muriel
Key Account Manager
Humacao
Summary
Exceptional Sales Executive offering 15 years of proven experience in overachieving sales quotas, building long-term relationships and expanding sales territories. Able to use analytical skills and industry knowledge to develop innovative strategies for success.
Highly skilled in creating sales presentation to guide decision-making and using persuasive techniques to overcome objections. Accomplished in developing effective sales plans to achieve long-term account and business growth. Excellent knowledge in JPB's and Top to Top process. Excellent mentor and strategic leader.
Achievements:
Numerous Recognition as Key Account Manager of the Year (2010,2013,2015,2016,2018,2021 and 2024)
Walmart Distributor Gold Award (2016 and 2018)
Walmart Distributor Bronze (2021)
Walmart Distributor Silver (2009 and 2010)
Increased sales by 12% 2024 vs. 2023
Developed several distributors and manufacturers to understand the Walmart KPIs.
Overview
23
23
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Key Account Manager
B. Fernández & Hnos Inc.
01.2020 - Current
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Strengthened client relationships through regular communication and effective problemsolving.
- Built and maintained strong client relationships to drive business growth.
- Developed and delivered presentations to key customers to position products and services.
- Developed customized proposals for potential clients, demonstrating the value of the company's products and services.
- Created sales forecasts to target daily, monthly and yearly objectives.
- Leveraged RL and Luminate tools to track account interactions and sales progress, ensuring accurate forecasting and reporting.
Team Leader for Walmart, Sam’s , Amigo, CVS and Costco
B. Fernández & Hnos Inc.
01.2015 - 12.2019
- Accountable for the direction, coordination and performance evaluation of our labor force for multiple accounts. Overseeing a team of 4 key accounts, 1 EDI coordinator and 2 Senior Supervisors.
- By means of excellent leadership and team work met sales goal of businesses that account for $80 MM annually.
- Set performance expectations for the team, monitoring progress towards goals and providing constructive feedback as needed.
- Established strategies with support teams to achieve objectives within the different KPI’s; sales, margin, forecast, inventory and financial tasks.
- Developed team members'' skills through targeted coaching sessions, resulting in improved individual performance.
- Negotiated contracts, reviewed opportunities to make business savings utilizing negotiation and procurement best practice tools and methods that include monitor market trends and competitor strategies.
Key Account Manager / Retail Link Sales Analyst for Walmart, Sam’s and Amigo
B. Fernández & Hnos Inc.
01.2008 - 01.2015
- Updated weekly and monthly reports and presentations to monitor market activity and key business metrics including Volume Reports and Market Overview.
- Influenced business and sales planning and evaluated effectiveness of sales activities for all businesses by means of the use of excellent sales and negotiation skills.
- Conducted data analysis, provided insights and recommended innovative and effective solutions for the business, supporting the sales organizations.
- Responsible for building and updating sales reports for business/sales planning and evaluating effectiveness of sales activities using Retail Link.
Assistant Buyer / Merchandise Assistant
Walmart Inc.
01.2004 - 01.2008
- Assisted Buyers in the research and preparation of specifications and requests for quotations of prices.
- Assisted in negotiation of terms of purchases, delivery and packaging of items to be sold in our Puerto Rico locations.
- Analyzed financial data of purchased brands; determine revenue position and presented results to upper management.
- Assisted the Buyer with assortment planning and category management, developing sales and profit plans, and forecasting purchase quantities to ensure adequate inventory availability.
- Negotiated marketing and program funds to support sales, gross margin and company programs.
- Assisted Buyer in meeting and/or exceeding sales, margin, turnover and sku's count objectives.
- Approved price changes and evaluated product margins.
Collections Manager / External Adjuster
Popular Inc.
01.2002 - 01.2004
- Responsible for managing external adjusters and assuring clients confidentiality.
- Trained and developed staff: evaluating performance and making recommendations.
- Utilized various skip tracing techniques to locate right parties in order to negotiate payment arrangements
- Collected past due amounts on mortgage and/or home equity loans, working with complex accounts (delinquent accounts). This will involve negotiating payment arrangements, offering suggestions to customers on how to meet their obligations and advising them as to the possible consequences of not meeting the obligations. Must follow federal, state and client collection guidelines and laws.
- Negotiated payment terms and methods when right party is reached. The negotiation process often required reviewing the account information in the database and asking probing questions of the consumer in order to better understand opportunities for payment.
Education
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Texas Computer Tech
01.2006 - 01.2008
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University of Puerto Rico
01.2000 - 01.2002
Skills
Retail Link
Excellent negotiating tactics
Goal-oriented
Reports generation and analysis
Contract negotiation/review/drafting
Microsoft Office Advanced knowledge of MS Excel (macros, pivot tables )
Training and development
Strong lead development skills
Excellent communication skills
EDI / Order processing
Category Management
Timeline
Key Account Manager
B. Fernández & Hnos Inc.
01.2020 - Current
Team Leader for Walmart, Sam’s , Amigo, CVS and Costco
B. Fernández & Hnos Inc.
01.2015 - 12.2019
Key Account Manager / Retail Link Sales Analyst for Walmart, Sam’s and Amigo
B. Fernández & Hnos Inc.
01.2008 - 01.2015
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Texas Computer Tech
01.2006 - 01.2008
Assistant Buyer / Merchandise Assistant
Walmart Inc.
01.2004 - 01.2008
Collections Manager / External Adjuster
Popular Inc.
01.2002 - 01.2004
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University of Puerto Rico
01.2000 - 01.2002
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