Summary
Overview
Work History
Education
Accomplishments
Timeline
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Ana Santini Figueroa

San Juan

Summary

Successful executive level sales management experience with Profit & Loss responsibility. Proven ability to manage direct sales operations and corporate marketing functions, including product management, advertising/sales promotion and sales training. Experienced with various channels of distribution including direct sales, distributors, dealers and telephone carriers. Excellent analytical, organizational, and interpersonal skills. Strategic Planning Positive client relationship Project Management Research & Analysis Training/ Teaching experience Staff Management & Supervision

Overview

1
1
year of professional experience

Work History

Sales & Marketing Manager

Puerto Rico Telephone Company
07.2024 - Current
  • Managed the marketing functions for telecommunications residential products and services
  • Responsible for Publicity Strategies
  • Responsible for distribution in 5 sales channels: inbound and outbound telemarketing, 89 DMAX Booth, SWAT group and Claro Stores
  • Responsible for design new promotions for seasons
  • Responsible for P&L and growth of new services
  • Managed the design and development of qualitative and quantitative research studies
  • Responsible of training development for all sales channels
  • Verify and report the deviations found in the statistics and design strategist
  • Supervision: 3 Marketing Analysts.

Sales & Marketing Director

Latin American Communications
01.2024 - 08.2024
  • Achieved 105% growth in the first year
  • Managed the marketing functions with P&L responsibility
  • Design and implement the New Products and Process
  • Recommended and establish metrics and process to evaluated sales and marketing performance and effectiveness
  • Establish relation with vendors and manufacture of telecommunications products
  • Supervised 15 employees, sales and marketing department.

Sales & Marketing Supervisor

Puerto Rico Telephone Company
08.2024 - 07.2024
  • Successful managed face to face sales for Small & Medium Business
  • Developed new products for the corporate segment- toll free service, voice bundle, ebill applications, and others
  • Establishing and to administer the marketing plans and publicity for more than 7 products
  • Elaborated the business segment market assessments; marketing plans and tactical and promotional activities
  • Supervision: 15 sales person.

Account Executive

Sprint
- 01.2024
  • Exceeded 100% of the assigned revenue during 3 consecutive years
  • Direct sales effort to obtain 100% of the assigned revenue, goal oriented obtaining objectives, assessing, assessing telecommunications needs for medium and large businesses utilizing various lead sources and marketing techniques, including the development of a formal proposal, internet, cold calls, referrals, and product demonstration
  • Designer and developer of product portfolio which includes an array of special features and wireless telephone services
  • Manage weekly sales, forecasting and monthly business sales report.

Education

Business Administration, Manager Master Degree -

UMET, Cupey
01.2006

BS, Business Administration - Marketing

Puerto Rico University, Rio Piedras, PR
01.2003

Accomplishments

  • Who’s Who Marketing in Puerto Rico 2004 for Caribbean Business
  • Sales Person of the Year 2003 for Sprint & President’s Club in Hawaii 2003 for Sprint
  • Excelencia en Ventas 2003 for SME
  • Excelencia en Ventas 2002 for SME
  • Sales Person of the Year 2001 for Sprint

Timeline

Sales & Marketing Supervisor

Puerto Rico Telephone Company
08.2024 - 07.2024

Sales & Marketing Manager

Puerto Rico Telephone Company
07.2024 - Current

Sales & Marketing Director

Latin American Communications
01.2024 - 08.2024

Account Executive

Sprint
- 01.2024

Business Administration, Manager Master Degree -

UMET, Cupey

BS, Business Administration - Marketing

Puerto Rico University, Rio Piedras, PR

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