Ana Laura Miranda
San Juan
Summary
Program Manager & Lead driving program operations and team leadership, with prior Miami/LATAM integrated marketing experience. Since 2023, leading El Comeback (EDA — U.S. Economic Development Administration, U.S. Department of Commerce), overseeing a $1M grant (2023–Sep 2025). Sets direction, tracks results, and partners with an internal team and specialized providers (creative, web, media, video, compliance). Runs talent systems (Manatal) and the web stack (WordPress, Squarespace, Mailchimp), guides campaigns and content, and builds employer/stakeholder relationships—director‑level scope.
Overview
14
14
years of professional experience
Work History
Program Manager, El Comeback
ConPRmetidos
01.2023 - Current
- Lead day-to-day execution of an EDA-funded workforce program to attract/retain professionals for Puerto Rico; set strategy, timelines, deliverables, and KPIs; own programmatic reports and submissions.
- Designed and launched ATS/CRM flows in Manatal; integrated job board distribution across 30+ networks; scaled candidate database to ~9,000 registrations by Sep 2025.
- Built and managed a multi-partner engine (creative, video, web, paid media, compliance) including scopes, contracts, and performance reviews; coordinated ~$6k+/mo paid media across Google, Meta, and LinkedIn.
- Produced a narrative-driven content program: feature videos and short-form stories; A/B tested creative and CTAs to improve engagement and conversion.
- Grew employer partnerships through targeted outreach and events; onboarded 10–22 new employers per reporting period; facilitated screening, interview scheduling, and referrals.
- Coordinated compliance: budget narratives/modifications, non-cost extensions, vendor RFQs/RFPs, documentation, data capture, and EDA performance progress reporting.
- Selected tools: Manatal ATS; WordPress; Squarespace; Mailchimp; Google Ads; Meta/LinkedIn Campaign Manager; Google Analytics; Slides; Sheets.
Program Officer
ConPRmetidos
01.2019 - 01.2022
- Supported El Comeback launch workstreams—procurement, vendor coordination, candidate database upkeep, employer engagement, event logistics, and reporting support.
- Managed stakeholder and board/committee touchpoints; prepared decks, proposals, and public-facing collateral; coordinated invoices with finance and vendors.
- Salesforce CRM (donor program): built donor tracker and an El Comeback object/tab/profile; implemented website Lead capture and basic assignment/routing; built Reports & Dashboards for leadership.
Senior Account Executive, Digital Media & Events
Qvalitas Consulting, Inc.
03.2018 - 02.2019
- Led end-to-end campaign strategy for consumer and corporate accounts (e.g., L’Oréal Paris, Maybelline, MAPFRE, Garnier, Kinesis Foundation).
- Drove digital media planning/buying, content calendars, creator activations, and performance analysis; negotiated with media/suppliers and optimized ROI.
- Produced high-impact events (press launches, corporate forums, in-store promos) and owned budgets, timelines, and multi-vendor coordination.
Client Account Executive → Senior Client Executive
Burson-Marsteller (now BCW)
12.2014 - 03.2018
- Global communications and integrated marketing firm serving multinational clients across sectors.
- Managed regional, multi-market programs across LATAM; coordinated content, social/digital, media relations, executive comms, and measurement.
- Hands-on with Cision/Meltwater (media intel), Hootsuite/Sprout (scheduling/listening), Google Analytics, and basic HTML/CSS for content updates.
- Clients supported (different countries): SAP, Microsoft, Unilever.
Audience Brand Marketing & Communications Manager
Latin Trade Group
10.2011 - 12.2014
- Owned data management for marketing databases, segmentation, and campaign reporting.
- Planned and executed CEO & CFO Roundtables (3x/year) in Mexico and Colombia; co-produced the BRAVO Business Awards (Miami) and partnered programming with AS/COA; supported programming aligned with the World Economic Forum in Peru.
Public Relations Associate
Fleishman-Hillard
06.2011 - 10.2012
- Built social content (PANTENE, OLAY, COVERGIRL), conducted digital audits/competitive tracking; developed media lists and placements; supported client events.
Education
B.A. - Marketing & Communications
AI Miami International University of Art & Design
Miami, Florida12-2012
Skills
- Program/Project Management
- Federal Grants (EDA)
- Grants Compliance & Reporting
- Procurement & Vendor Management
- Salesforce (Leads, Reports & Dashboards, Web Integration — donor program)
- WordPress & Squarespace (CMS)
- Mailchimp; Basic HTML/CSS
- ATS/CRM (Manatal)
- Job Board Distribution
- Paid Media (Google/Meta/LinkedIn)
- Marketing Strategy & Content
- Event Planning & Execution
- Data Analysis & KPI Dashboards; Cross-functional Collaboration
- Bilingual (EN/ES)
Timeline
Program Manager, El Comeback
ConPRmetidos
01.2023 - Current
Program Officer
ConPRmetidos
01.2019 - 01.2022
Senior Account Executive, Digital Media & Events
Qvalitas Consulting, Inc.
03.2018 - 02.2019
Client Account Executive → Senior Client Executive
Burson-Marsteller (now BCW)
12.2014 - 03.2018
Audience Brand Marketing & Communications Manager
Latin Trade Group
10.2011 - 12.2014
Public Relations Associate
Fleishman-Hillard
06.2011 - 10.2012
B.A. - Marketing & Communications
AI Miami International University of Art & Design
SELECTED PROJECT METRICS (EL COMEBACK)
- Database growth: ~9,000 registrations by Sep 2025 (milestones included ~4,500 by Mar 2024 and ~6,296 by Sep 2024).
- Employer growth (samples): +15 new (Apr–Sep 2023); +10 new (Oct 2023–Mar 2024); +16 new (Apr–Sep 2024); +22 new (Oct 2024–Mar 2025).
- Content & reach: ~40+ videos across periods; paid media increased job-board traffic ~45% in 2024; consistent omnichannel conversions.