Andrea Baez Berrios
San Juan
Summary
Knowledgeable Marketing Specialist with solid foundation in coordinating marketing activities and campaigns. Successfully managed multiple projects, enhancing brand visibility and engagement. Demonstrated expertise in digital marketing and content creation.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
South American Restaurants, Corp. (Pollo Tropical, Church’s Chicken, Baskin-Robbins, Krispy Kreme y Papa John’s)
01.2019 - Current
- Implemented and optimized multichannel campaigns, achieving an increase in digital traffic and social media engagement.
- Oversaw content scheduling and analysis on Instagram and Facebook, using insights to improve performance.
- Collaborated with internal teams (sales, operations, and product) to ensure consistent and effective marketing execution.
- Analyzed key metrics to evaluate campaigns, making strategic recommendations that boosted conversion.
- Supported audiovisual content production for advertising campaigns and product launches.
- Coordinated promotional events both online and offline to increase brand awareness among target audiences.
- Collaborated with creative team members to design visually appealing and effective digital ads for various platforms.
- Created social media content with consistent content and tone.
- Enhanced online engagement with the creation of compelling content for various platforms.
Customer Service
Baskin-Robbins
01.2017 - 01.2019
- Boosted sales with a focus on customer experience and loyalty strategies.
- Supported local promotional initiatives, event coordination, and customer communication.
Education
M.D. - Digital Marketing
Universidad Del Sagrado Corazón
San Juan, PR05-2026
B.A. - Psycology
Universidad De Puerto Rico – Recinto De Río Piedras
01.2020
Skills
- Content Marketing and Social Media
- Strategic Planning and Campaign Management
- Metrics and KPI Analysis
- Digital Content Production and Supervision
- Budget and Vendor Management
- Project and Event Coordination
- Proficient in MS Office, Meta Business Suite, and Google Analytics
- Bilingual: Spanish / English
- Event planning
- Detail-oriented
Certification
- Google - From Likes to Leads: Interact with Customers
- Atracción de clientes e interactuar mediante el marketing digital
- Satisfacción Garantizada: Develop Customer Loyalty Online
- Fundamentos del marketing digital y comercio electrónico
- Consigue la venta: lanza y administra tiendas de comercio electrónico
- Meta - Medir y optimizar campañas de marketing en redes sociales
Languages
Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Timeline
Marketing Coordinator
South American Restaurants, Corp. (Pollo Tropical, Church’s Chicken, Baskin-Robbins, Krispy Kreme y Papa John’s)
01.2019 - Current
Customer Service
Baskin-Robbins
01.2017 - 01.2019
M.D. - Digital Marketing
Universidad Del Sagrado Corazón
B.A. - Psycology
Universidad De Puerto Rico – Recinto De Río Piedras
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