Andrea R. Ortiz
Caguas
Summary
Experienced with product development, market analysis, and cross-functional leadership. Utilizes strategic planning and team collaboration to drive product success. Knowledge of industry trends and customer needs ensures product relevance and market impact.
Overview
11
11
years of professional experience
Work History
Head of Product Operations
Big Propeller, LLC. (Gain)
09.2023 - 11.2024
- Responsible for ensuring product teams are held accountable to their outcomes and ensuring the product organization is set up to scale consistently and with low friction
- This was done by: setting goals for all teams (4) and individual contributors (15); owning and developing strategies for the teams’ priorities; developing business processes to streamline product development; managing the tools that the product team uses; working closely with growth and customer success teams to improve the overall customer satisfaction and experience; ensure all team members can perform under the best possible circumstance; standardize and ensure clear communication across the organization; maintain and update documentation on processes, guidelines, and other critical materials
- Managed, successfully, over 75 product projects as well as cross-functional projects (Development, Design, Customer Support, and Growth/Marketing), ensuring that processes were followed, tasks assigned, time managed properly, according to what had been estimated and assigned to each project
Product Manager
Big Propeller, LLC. (Gain)
01.2018 - 09.2023
- Responsible for creating and defining the product’s roadmap
- From that roadmap, determining and setting the scope and objectives of each project, all done within the confines of a company’s goals and vision
- This resulted in building a product that took the company from a $750K annual recurring revenue (ARR) in2018 to $1.1M ARR in the first three years, in a market where users have hundreds of competing products to choose from
- Determined which resources were needed to reach objectives and manage said resources in an effective and efficient manner by developing and managing a detailed project schedule and work plan, but always remaining flexible, monitoring progress and making adjustments as needed
- Project updates were provided on a consistent basis to various stakeholders in regards to strategy, adjustments, and progress
- Utilize industry best practices, techniques, and standards throughout entire project execution, and measured project performance to identify areas for improvement, as well as the performance of features built
Business Intelligence Manager
GFR Media
10.2016 - 12.2017
- Responsible for contributing to the transformation towards consultative selling by continuously analyzing the market, categories, and audiences to provide insights that helped define cross-platform strategies and solutions for current and potential clients
- This resulted in successful cross-platform projects for companies such as P&G, VISA, Bacardi, MARS, local supermarket chains, among others, that allowed clients and agencies to develop successful media plans
- Collected and analyzed information from different internal and external sources related to user behavior for marketing and sales tactics planning
- In charge of providing insights and actionable solutions for the following categories: CPG, CFP, Drugstores, Grocery stores, Banking & Finance, Government, Education, Quick Service Restaurants, Retail, and Casual Dining
- Assisted and succeeded in the development of a new product to measure campaign and media efficiency; designed the market research component of the project
- The product allows the client to see the efficiency of their campaign and in GFR's online media platforms by measuring brand awareness/product recognition before and after the campaign appears in the company’s media pages
- Advised the editorial teams and sales teams in the possible actions to be carried out based on analysis of clients, industries, markets, audiences and distribution channels
- Ensured deliverables of actionable knowledge and generate recommendations based on such knowledge
Consumer Insights Intern
The Wendy’s Company
06.2016 - 08.2016
- Worked with suppliers to complete a comprehensive evaluation of customer satisfaction ratings for the company and its competitors
- This resulted in the proposal of new cross-team (Marketing and Operations) initiatives that would help increase customer satisfaction. Two of them were implemented nation-wide: curbside service and mobile ordering.
- Led the evaluation of new research solutions and methodologies for the screening of current and new product ideas
- Collected agency provided information on competitive activity and identified national vs local campaigns for each brand
- Supported the Price/Value team’s strategic initiatives by coordinating primary and secondary research
Assistant Brand Manager (Tylenol & Splenda)
Johnson & Johnson
05.2015 - 11.2015
- Co-led the2016 Business Planning which resulted in the final business marketing plans for Splenda and Tylenol working with a $500,000 budget
- Succeeded in launching Splenda’s new advertising campaign which had integrations in both traditional and social media, resulting in559k views on YouTube and an increase in sales and market share
Community & Content Manager - Digital Department
DDB Latina Puerto Rico
01.2014 - 04.2015
- Brands: Puma Energy, Sam’s Club and Coca Cola Puerto Rico
- Puma Energy
- Led the definition and development of Puma Energy’s2015 content creation plan; including post calendar, and integrating brand video content and additional content creation
- Responsible for conversation monitoring, analysis and reporting to internal brand team and client; providing valuable insight on Puma and the competitive landscape on social media and beyond
- Coca Cola
- Co-led the content management and creation for Coca- Cola’s social media platforms
- Led the social media integration of Coca Cola’s local effort “Share the Fame” content platform along with the creative team in order to maximize co- creation with chosen rising artists and provide fans with relevant and engaging content
- Sam’s Club
- Responsible for content management and creation for Sam’s Facebook page
- Responsible for conversation monitoring, fan response, and analysis of analytics to optimize content and provide valuable insight on Sam’s Club and the competitive landscape
Strategic Planning Intern- Planning Department
DDB Latina Puerto Rico
01.2014 - 04.2015
- Brands: Johnson & Johnson Beauty: Neutrogena, Aveeno and Listerine
- J&J Beauty
- Responsible for research, data gathering and analysis to provide Planning Directors with valuable insight during annual Brand Planning season
- Quickly learned internal consumer research tools (Scarborough) in order to define brand target profiles, category behavior and identify brand growth opportunities in Face, Body and Suncare segments
- Listerine
- Led shopper research in order to understand and provide the team with valuable insight on shopper’s path to purchase, perceived brand benefits and price sensitivity
- Identified key shopper purchase habits and buying triggers, which helped define2015 trade marketing plans
Education
Master of Science - Market Research
Michigan State University
East Lansing, MI12.2016
BBA - Marketing Management
University of Puerto Rico
San Juan05.2014
Skills
- Teamwork and collaboration
- Relationship building and management
- Operations management
- Cross-functional coordination
- Product management
- Project management
- Enjoy discovering brand stories through market insights
- Avid tracker of market trends
- Strategic planning
- Performance improvements
- Report building
- Presenting actionable insights
- Hiring and onboarding
- Fully bilingual
- Calendar and schedule management
- Needs assessment
Languages
Spanish
Native language
English
Proficient
C2
Timeline
Head of Product Operations
Big Propeller, LLC. (Gain)
09.2023 - 11.2024
Product Manager
Big Propeller, LLC. (Gain)
01.2018 - 09.2023
Business Intelligence Manager
GFR Media
10.2016 - 12.2017
Consumer Insights Intern
The Wendy’s Company
06.2016 - 08.2016
Assistant Brand Manager (Tylenol & Splenda)
Johnson & Johnson
05.2015 - 11.2015
Community & Content Manager - Digital Department
DDB Latina Puerto Rico
01.2014 - 04.2015
Strategic Planning Intern- Planning Department
DDB Latina Puerto Rico
01.2014 - 04.2015
Master of Science - Market Research
Michigan State University
BBA - Marketing Management
University of Puerto Rico
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