ANN MARIE RIVERA SANTIAGO
Bayamón
Summary
OBJECTIVE Give my current potential in a job and learning opportunities and development to achieve common goals, dedication, productivity, and commitment.
Overview
11
11
years of professional experience
Work History
Digital Supervisor
GFR MEDIA
Guaynabo
03.2018 - Current
- Brands: Oferta del Día, Shop.pr and Clasificadospr
- Engaged functional areas across prospect or client organizations to uncover future business opportunities.
- Established client and market priorities to execute strategic course of action.
- Suggested solutions and innovative ideas to meet client needs.
- Generated pipeline to close revenue and attain quota.
- Monitored sales performance metrics to achieve strategic account objectives.
- Partnered with internal resources to present additional value and expertise to clients.
- Establish and oversee administrative procedures to meet objectives set by boards of directors or senior management
- Works with client account team to develop and present digital media strategies and plans for client approval
- Analyze tracking reports to derive insights for client reporting and campaign optimizations
- Check with department heads or staff to discuss issues such as contracts, selection of advertising media or products to be announced
Digital Media Coordinator Oferta Del Día
GFR MEDIA
Guaynabo
01.2016 - 03.2018
- Optimized digital content by providing daily monitoring and proactive adjustments to capitalize on trends and events.
- Determined and supported keyword selection, audience targeting, audience retargeting and remarketing.
- Created and distributed email blasts to drive success of client marketing objectives.
- Monitored budget and adjusted advertising activities to improve ROI.
- Researched and developed new campaigns across multiple channels.
- Coordinate with media to disseminate advertising
- Copy-write advertisements and special offers of products and services for e-mail marketing based brand
- Create persuasion for consumers to be interested and purchase goods though digital and printed platforms
- Plan and create content to appear in the press, while working in close partnership with digital artists
- Help with customer service and maintain a clean reputation of the brand.
Sales Coordinator Oferta Del Día
GFR MEDIA
Guaynabo
05.2013 - 01.2016
- Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions.
- Compiled client profiles and entered information into operating system.
- Kept detailed records of sales and customer information in CRM software, updating database regularly to maintain top-notch service.
- Handled customer inquiries by staying up-to-date on market and industry trends and finding unique solutions to issues.
Marketing Coordinator
RN GROUP
San Juan
01.2013 - 05.2013
- Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies
- Gather and organize information to plan advertising campaigns
- Confer with clients to provide marketing or technical advice
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised
- Prepare budgets and submit estimates for program costs as part of campaign plan development
- Prepare and negotiate advertising and sales contracts .Plan and execute advertising policies and strategies for organizations
- Assist with annual budget development.
Education
Product Management: Innovación Productos Digitales
Crehana
11.2022
Curso Google Analytics
Universidad Sagrado Corazón
San Juan 12.2018
Curso Relaciones Publicas En Medios Digitales
Universidad Sagrado Corazón
San Juan 05.2015
Bachelor of Business Administration - Marketing
University of Puerto Rico
Bayamón06.2013
Skills
- Business Administration
- eCommerce and marketplace management
- Prioritization
- Business Planning
- Strategy Development
- File and Records Management
- Resolving Complaints
- Digital Marketing
- Client Promotions
- Sales Expertise
- Campaign Management
- Supervising Employees
- Computer: Knowledge in computer programs (Excel, Word, Power Point, and Office Outlook, Sengrid, Jira and Zendesk)
- Interpersonal and communication: Excellent Customer Service, Creativity, Knowledge in English and Spanish and Handling difficult customers and public speaking skills
- Solution Implementation
- Social Media Platforms
Timeline
Digital Supervisor
GFR MEDIA
03.2018 - Current
Digital Media Coordinator Oferta Del Día
GFR MEDIA
01.2016 - 03.2018
Sales Coordinator Oferta Del Día
GFR MEDIA
05.2013 - 01.2016
Marketing Coordinator
RN GROUP
01.2013 - 05.2013
Product Management: Innovación Productos Digitales
Crehana
Curso Google Analytics
Universidad Sagrado Corazón
Curso Relaciones Publicas En Medios Digitales
Universidad Sagrado Corazón
Bachelor of Business Administration - Marketing
University of Puerto Rico