ANN MARIE RIVERA SANTIAGO
Bayamón
Summary
OBJECTIVE Give my current potential in a job and learning opportunities and development to achieve common goals, dedication, productivity, and commitment.
Overview
11
11
years of professional experience
Work History
Digital Supervisor
GFR MEDIA
03.2018 - Current
- Brands: Oferta del Día, Shop.pr and Clasificadospr
- Engaged functional areas across prospect or client organizations to uncover future business opportunities.
- Established client and market priorities to execute strategic course of action.
- Suggested solutions and innovative ideas to meet client needs.
- Generated pipeline to close revenue and attain quota.
- Monitored sales performance metrics to achieve strategic account objectives.
- Partnered with internal resources to present additional value and expertise to clients.
- Establish and oversee administrative procedures to meet objectives set by boards of directors or senior management
- Works with client account team to develop and present digital media strategies and plans for client approval
- Analyze tracking reports to derive insights for client reporting and campaign optimizations
- Check with department heads or staff to discuss issues such as contracts, selection of advertising media or products to be announced
Digital Media Coordinator Oferta Del Día
GFR MEDIA
01.2016 - 03.2018
- Optimized digital content by providing daily monitoring and proactive adjustments to capitalize on trends and events.
- Determined and supported keyword selection, audience targeting, audience retargeting and remarketing.
- Created and distributed email blasts to drive success of client marketing objectives.
- Monitored budget and adjusted advertising activities to improve ROI.
- Researched and developed new campaigns across multiple channels.
- Coordinate with media to disseminate advertising
- Copy-write advertisements and special offers of products and services for e-mail marketing based brand
- Create persuasion for consumers to be interested and purchase goods though digital and printed platforms
- Plan and create content to appear in the press, while working in close partnership with digital artists
- Help with customer service and maintain a clean reputation of the brand.
Sales Coordinator Oferta Del Día
GFR MEDIA
05.2013 - 01.2016
- Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions.
- Compiled client profiles and entered information into operating system.
- Kept detailed records of sales and customer information in CRM software, updating database regularly to maintain top-notch service.
- Handled customer inquiries by staying up-to-date on market and industry trends and finding unique solutions to issues.
Marketing Coordinator
RN GROUP
01.2013 - 05.2013
- Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies
- Gather and organize information to plan advertising campaigns
- Confer with clients to provide marketing or technical advice
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised
- Prepare budgets and submit estimates for program costs as part of campaign plan development
- Prepare and negotiate advertising and sales contracts .Plan and execute advertising policies and strategies for organizations
- Assist with annual budget development.
Education
Product Management: Innovación Productos Digitales
Crehana
11.2022
Curso Google Analytics
Universidad Sagrado Corazón
San Juan 12.2018
Curso Relaciones Publicas En Medios Digitales
Universidad Sagrado Corazón
San Juan 05.2015
Bachelor of Business Administration - Marketing
University of Puerto Rico
Bayamón06.2013
Skills
- Business Administration
- eCommerce and marketplace management
- Prioritization
- Business Planning
- Strategy Development
- File and Records Management
- Resolving Complaints
- Digital Marketing
- Client Promotions
- Sales Expertise
- Campaign Management
- Supervising Employees
- Computer: Knowledge in computer programs (Excel, Word, Power Point, and Office Outlook, Sengrid, Jira and Zendesk)
- Interpersonal and communication: Excellent Customer Service, Creativity, Knowledge in English and Spanish and Handling difficult customers and public speaking skills
- Solution Implementation
- Social Media Platforms
Timeline
Digital Supervisor
GFR MEDIA
03.2018 - Current
Digital Media Coordinator Oferta Del Día
GFR MEDIA
01.2016 - 03.2018
Sales Coordinator Oferta Del Día
GFR MEDIA
05.2013 - 01.2016
Marketing Coordinator
RN GROUP
01.2013 - 05.2013
Product Management: Innovación Productos Digitales
Crehana
Curso Google Analytics
Universidad Sagrado Corazón
Curso Relaciones Publicas En Medios Digitales
Universidad Sagrado Corazón
Bachelor of Business Administration - Marketing
University of Puerto Rico
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