ARNAUD CAHEN
San Juan
Summary
Global business and marketing executive with 20+ years of experience leading growth across CPG, beverage, lifestyle, and purpose-driven sectors. Proven record managing $60M+ portfolios, scaling brands in 40+ markets, and driving both P&L and cultural relevance. Based in Puerto Rico, blending global expertise with deep local insight to deliver sustainable business and brand growth.
Overview
17
17
years of professional experience
Work History
Founder & Strategic Brand & Marketing Consultant
ACV787 Consulting LLC
San Juan
02.2023 - Current
- Advise founders, executives, and nonprofits on market entry, growth strategy, and brand positioning across CPG, wellness, entertainment, and purpose-driven sectors.
- Design and execute go-to-market and commercial plans that accelerate consumer engagement, distribution, and revenue growth.
- Strengthen nonprofit and purpose-driven platforms by building organizational branding and engagement strategies that expand reach and funding potential.
- Partner with artists and entrepreneurs to develop brand equity, packaging, and partnerships that unlock new commercial opportunities.
Vice President, Marketing
XPRIZE
Los Angeles
03.2021 - 02.2023
- Restructure and scale the global marketing department, unifying fundraising, impact, and operations under one strategic vision.
- Increased global brand awareness and engagement tenfold through integrated digital, PR, and experiential campaigns.
- Launched new platforms and alliances that expanded visibility and unlocked multimillion-dollar partnerships.
- Built and mentored high-performing, cross-functional teams, fostering collaboration across departments.
Senior Global Head of Brand, Coors Light
Molson Coors
Chicago
01.2017 - 01.2020
- Strengthened global brand consistency and local relevance across 40+ markets, with adaptable toolkits and scalable global assets.
- Increased relevance with next-gen consumers by launching Coors Light's first integrated global experiential platform.
- Sustained global brand equity and consumer excitement by leading the innovation pipeline, protecting core equity through disciplined line extensions, and reigniting shelf impact with packaging innovation.
- Unified priorities and execution across a matrixed organization by aligning Global and BU CEOs, regional MDs, and functional leads.
Marketing Director, Puerto Rico
MillerCoors
Guaynabo
07.2012 - 01.2017
- Returned a $60M portfolio to growth after years of decline by tailoring a 14-brand portfolio to local consumer needs and consumption occasions.
- Built long-term equity through award-winning, culturally resonant campaigns, and pioneering music/sports partnerships.
- Drove profitability by integrating sales, trade, and marketing collaboration.
- Maximized ROI and improved execution across channels through data-driven portfolio and investment decisions.
Field Marketing Manager
MillerCoors
Guaynabo
02.2011 - 07.2012
- Enhanced consumer engagement via integrated marketing plans and digital-first activations.
- Cut media costs by 30% while maintaining reach and effectiveness through strategic negotiation.
- Increased brand visibility with sponsorships, including the Olympics, MLB, Puerto Rico Basketball Federation, World Surf League, and Electric Daisy Carnival.
- Improved sponsorship ROI by implementing measurement and evaluation systems.
Brand Manager, Coors Light
MillerCoors
Guaynabo
06.2008 - 02.2011
- Elevated cultural relevance through sports, music, and lifestyle platforms, including MLB and festivals.
- Boosted ROI while cutting costs 30% by restructuring the event strategy.
- Increased retail visibility and shopper conversion through targeted POS, and in-store programs.
- Launched innovation initiatives, including Keystone V9, exceeding sales targets by 300% in year one.
Education
MBA - Exchange
TEC De Monterrey
Guadalajara, MexicoGuadalajara, Mexico
Master's - Sciences of Management, Marketing Communication
University of Paris IX Dauphine (PSL)
Paris, FranceParis, France
Master's - Management, International Marketing
ESCP Business School
Paris, FranceParis, France
Skills
- P&L and portfolio management
- Market growth strategy
- Organizational leadership
- Brand strategy
- Integrated marketing
- Event marketing
- Cultural partnerships
Earlier Roles
- Junior Brand Manager, Coors Brewing, Puerto Rico, LLC, 01/01/06, 12/31/08
- Junior head of market, Latin America, Altadis, France, and Chile, 01/01/03, 12/31/04
- Commercial officer, French embassy, Malaysia, 01/01/02, 12/31/02
Languages
French
First Language
English
Proficient (C2)
C2
Spanish
Proficient (C2)
C2
Timeline
Founder & Strategic Brand & Marketing Consultant
ACV787 Consulting LLC
02.2023 - Current
Vice President, Marketing
XPRIZE
03.2021 - 02.2023
Senior Global Head of Brand, Coors Light
Molson Coors
01.2017 - 01.2020
Marketing Director, Puerto Rico
MillerCoors
07.2012 - 01.2017
Field Marketing Manager
MillerCoors
02.2011 - 07.2012
Brand Manager, Coors Light
MillerCoors
06.2008 - 02.2011
MBA - Exchange
TEC De Monterrey
Master's - Sciences of Management, Marketing Communication
University of Paris IX Dauphine (PSL)
Master's - Management, International Marketing
ESCP Business School
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