Beata Mazen
East Greenwich
Summary
Senior leader, with proven track record of leading, coaching and training professionals to achieve revenue objectives through a creative, well organized, results oriented approach. Led multiple enterprise wide projects impacting up to 1000 branches in colleague development, productivity and customer experience processes. Enthusiastic leader engaging colleagues, partners and peers by instilling a sense of teamwork, accountability and loyalty.
Overview
32
32
years of professional experience
Work History
Wealth & Deposit Senior Strategy Manager SVP
Citizens Bank
Johnston
11.2023 - Current
- Serves as senior retail banking strategist collaborating with Wealth and Deposit/Product leaders to accelerate partnership routines, execution and performance across 1000+ retail braches.
- Facilitate strategic planning sessions with senior leadership team members in multiple business lines to define objectives and develop action plans.
- Lead cross-functional teams in creating innovative solutions to complex problems.
- Develop and implement comprehensive organizational strategies to drive business growth.
- Establish key performance indicators to monitor progress towards goals.
Sales Execution & Effectiveness Development SVP
Citizens Bank
Johnston
05.2022 - Current
- Drove colleague capability, execution and growth, through dynamic Consumer Sales Management team across multiple geographies.
- Team impacted culture, productivity, and profitability by coaching/supporting senior leaders who manage large complex territories across 1000 locations.
- Steered culture of execution, developed content for various forums of learning and led network wide strategic bodies of work collaborating with multiple partners to meet budgets and organization's priorities.
Consumer Business Development Sales Mgr SVP
Citizens Bank
Manchester
08.2020 - 05.2022
- Member of senior execution team delivering on critical strategies, tasked with improving performance through the development of RM team: effectiveness in execution impacting capability,acquisition, deepening and customer experience.
- Established key performance indicators to track progress against organizational objectives.
- Developed plans, goals, strategies and objectives to achieve team goals and revenue objectives.
Consumer Bank Market Leader SVP
Bank of America
Bedford
06.2017 - 08.2020
- Led, coached and managed leadership team in high traffic territory serving 160K Consumer and 4k Small Business clients.
- Developed and implemented strategies to improve team productivity exceeding budget targets.
- Ensured end to end client engagement process execution in needs based customer engagement environment connected to revenue outcomes.
- Developed team with a culture of purpose and passion demonstrated in high engagement scores and low turnover of top talent.
Market Sales Manager SVP
Citizens Bank
Providence
06.2014 - 07.2016
- Led execution of sales, customer experience and coaching strategies supporting Retail Director and Regional Managers spanning three states, 900 colleagues and 140 branches.
- Contributed to bank wide project initiatives impacting incentives, training/skill building, technology, sales process, leadership, colleague development and partner collaboration.
- #1 Sales Manager, #1 Market achieving year over year targets.
Regional Sales Manager SVP
Citizens Bank
Providence
12.2001 - 12.2014
- Regional Manager for multiple regions and territories from 2001-2014 as opportunities evolved.
- Led teams through mergers and acquisitions.
- Directed sales, profitability, customer experience, talent development and coaching for retail branches.
- Served on multiple project teams: teller system upgrade, brand strategy and sales processes.
- Exceeded financial goals creating a culture of partner collaboration and highest standard of colleague retention. Multiple top performer annual trip recipient.
District Sales Director SVP
Citizens Bank
Boston
01.2005 - 01.2006
- Managed Regional Manager team in sales, profitability, customer experience, talent, risk and operations.
- Led/participated multiple projects from initiation to close developing solutions and improving processes: incentive plans, hiring developing and retaining colleagues, executing effective deepening conversations, operational effectiveness, risk mitigation and partnership routines.
- Consistently achieved P&L targets for the district.
Director of Delivery Support SVP
Citizens Bank
Dedham
01.2004 - 01.2005
- Oversight of all training functions supporting 160 branches and 1000 colleagues.
- Strategy development for hiring, training and CE solutions with staff of trainers, designers & coaches.
- Created and implemented innovative learning solutions and content resulting in increased performance and retention of talent.
- Developed customer engagement processes increasing productivity by banker.
- Consistently met company and department objectives within budget and timeframes.
Intl Marketing Director/Sr Sales Training Manager
Advanced Marketing Seminars
Las Vegas
01.1992 - 01.2001
- Designed and facilitated Management/Leadership training for groups of 10-1000.
- Conducted national training sessions to introduce new programs, sales management engagement routines and new product lines.
- Led programs to duplicate successful sales behaviors and coaching techniques creating consistency for national expansion.
- As an International Marketing Director, managed team of Sales Directors in 25 sales centers in 10 states.
- Member of the Executive Strategy Committee.
Education
Bachelor of Science - Hospitality Administration and Management
United States International University
San Diego, CASome College (No Degree) - Business Administration
American University in Cairo
Cairo, EgyptProject Management Certification - Project Management
Bryant University
Smithfield, RI11.2016
Executive Banking Certificate - New England School of Banking
Williams College
Williamstown, MAExecutive Leadership Certificate - Organizational Leadership
Babson College
IntlBabson Park, MASkills
- Strategic Dexterity
- Cross Functional Leadership Coaching & Development
- Presentations and Public Speaking
- Business Planning
- Creativity and Innovation
- Sales Leadership
- Project Management
- Interdepartmental Collaboration
Timeline
Wealth & Deposit Senior Strategy Manager SVP
Citizens Bank
11.2023 - Current
Sales Execution & Effectiveness Development SVP
Citizens Bank
05.2022 - Current
Consumer Business Development Sales Mgr SVP
Citizens Bank
08.2020 - 05.2022
Consumer Bank Market Leader SVP
Bank of America
06.2017 - 08.2020
Market Sales Manager SVP
Citizens Bank
06.2014 - 07.2016
District Sales Director SVP
Citizens Bank
01.2005 - 01.2006
Director of Delivery Support SVP
Citizens Bank
01.2004 - 01.2005
Regional Sales Manager SVP
Citizens Bank
12.2001 - 12.2014
Intl Marketing Director/Sr Sales Training Manager
Advanced Marketing Seminars
01.1992 - 01.2001
Bachelor of Science - Hospitality Administration and Management
United States International University
Some College (No Degree) - Business Administration
American University in Cairo
Project Management Certification - Project Management
Bryant University
Executive Banking Certificate - New England School of Banking
Williams College
Executive Leadership Certificate - Organizational Leadership
Babson College
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