BEN P. CASTRO QUILES
Carolina
Summary
Results-driven organization manager and marketing professional with 15+ years of experience in developing and executing innovative marketing strategies to drive brand growth and customer engagement. Track record in team leadership, project management, and cross-functional collaboration. Expertise in digital marketing, market research, and data analysis, translating insights into actionable plans. Skilled at building client relationships, optimizing operational efficiencies, and leading teams to exceed targets.
Overview
24
24
years of professional experience
Work History
Designer & Admin
STR DEVELOPER
Puerto Rico
01.2018 - Current
- Successfully produced and managed multiple Short Term Rental properties by identifying high-potential locations and transforming them into appealing rental spaces
- Conducted market research to understand guest preferences and trends, allowing a curation of designs that maximized both aesthetics and functionality making them a market leader netting constantly over six figures yearly.
General Manager and Advertising Specialist
FARMACIA BENQUIL, INC.
Puerto Rico
01.2001 - 01.2023
- Responsible for the overall operations including the development of the strategic plans and growth target achievement
- Created forecasts, monitored company performance, adjusting strategy, and tactics as needed to meet or exceed established objectives
- Delivered 33% increase in income over last two years before closing through product margin, pricing negotiation strategy, supplier, review, and validation, producing $1,330,000.00 yearly.
Restaurant’s Co-founder & Advertiser
KUDOUGH’S DONUTS & COFFEE BAR
Puerto Rico
01.2017 - 01.2022
- Established the brand identity and strategic vision of the business as the co-founder, owner, and advertiser of the restaurants
- Collaborated with chefs and management to develop a unique menu experience while overseeing marketing initiatives that effectively promoted offerings
- Created targeted advertising campaigns, managed social media presence, and engaged with the community to drive customer loyalty and increase foot traffic in both our locations, selling over $900,000.00, on each location, the first year (Calle Cerra & Calle Loiza).
Public Relations Manager
AIRES BUENOS LLC
01.2006 - 01.2016
- In charge of all types of promotional material, entertainment, and brand deals to increase the firm´s awareness and sales
- Persuade the public, investors, and partners to create and maintain the market share leadership in the industry with an overall responsibility of the restaurant’s portfolio (Bacco, Piola, Agarrate Catalina, Pagana, Don Giuseppe) weekly sales budget which grossed over $100,000.00 a month.
Education
Master’s Degree - Arts of Communications with Concentration in Advertising
Univ.del Sagrado Corazón
01.2014
Audio Production and Engineering -
Berklee College of Music
01.2010
Bachelor’s Degree - Business Administration with Concentration in Marketing
Univ. Interamericana
01.2009
Skills
- Investment
- Management
- Virtual team management
- Marketing
- Negotiations
- Projections
- Team leadership
- Customer service
- Finance
- Statistics
- Motivation
- Ethics
- Photoshop Certified
- Logic Pro
- Microsoft Office Suite
- Accounting Systems
- Bilingual-Spanish-English
Languages
Spanish
First Language
English
Proficient (C2)
C2
Timeline
Designer & Admin
STR DEVELOPER
01.2018 - Current
Restaurant’s Co-founder & Advertiser
KUDOUGH’S DONUTS & COFFEE BAR
01.2017 - 01.2022
Public Relations Manager
AIRES BUENOS LLC
01.2006 - 01.2016
General Manager and Advertising Specialist
FARMACIA BENQUIL, INC.
01.2001 - 01.2023
Master’s Degree - Arts of Communications with Concentration in Advertising
Univ.del Sagrado Corazón
Audio Production and Engineering -
Berklee College of Music
Bachelor’s Degree - Business Administration with Concentration in Marketing
Univ. Interamericana
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