Blanca A. Pérez-Pérez
San Juan
Summary
Experienced in various aspects of Advertising/Public Relations/Marketing/Administrative/Sales/Customer, Service Industry. Committed to Top Quality work and prompt service. Attentive service handling advertising and marketing tasks. Excellent communication at all levels of the organization. Excellent interpersonal skills. Media and Marketing Oriented. A positive work approach adheres to policies and adapts to any situation. Responsible for all facets of advertising/marketing, Strategic Planning and Leadership. Project Management and Sales, including the ability to manage multiple projects and priorities. Productivity and Efficiency Improvement. Ability to understand portfolio strategy and the role of individual products. Ability to communicate a point of view clearly and persuasively with colleagues and senior management.
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer several years of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
28
28
years of professional experience
Work History
Marketing Outreach Manager
Clinical Care Medical Centers
Tamarac
01.2018 - 01.2023
- Supporting the marketing department, scheduling, and organizing the strategy connections with targets to obtain the patients for the clinic.
- Preparing letters and emails to clients in response to questions based on their needs.
- Coordination of several events and day-to-day activities that lead to completion of projects and tasks.
- Ensuring projects are done on time and under pressure.
- Developed strategic marketing plans for outreach initiatives at clinical care facilities.
- Coordinated events to engage community partners and promote healthcare services.
- Managed social media campaigns to increase awareness of medical offerings.
- Identified opportunities for cross-promotion with strategic partners to expand market reach.
- Collaborated with internal departments such as sales, operations, and product development on integrated campaigns.
- Developed marketing strategies based on corporate objectives and market trends.
Media Broker and Production Assistant
Alternative Media Brokers
San Juan
01.2002 - 01.2016
- Freelance on Casiano Communications, El Nuevo Día Newspaper, Metro-Hogar Magazine, and radio ads with SBS Broadcasting System.
- Engaged in the development of marketing strategies, proposals, concepts, and ideas to develop trade shows, artist events, booking agent and public relations, advertising, and marketing plans for company clients.
- Efforts included writing editorials for different media, public relations, promotions for television, radio and print advertising, the preparation of concepts and advertising texts for approval and execution.
- In charge of supervision of two different call centers and training employees in sales for both places.
- Developed magazine and newspaper advertisements targeted to markets with specific demographics and socioeconomic specifications.
- Develop a questionnaire for focal groups and executive providers.
- Analyze the results of marketing research for the company clients.
- Some accounts managed are Tony Turismo Perez, Travel Connection, First Equity, Pentagrama & Music Zone, Embassy Suites Hotel, Doctor Mecánico, Empresas Mendoza, Vinos Brisan, GemStones, and Speed World.
Office Manager & Executive Assistant
Integration Technologies Corporation
Guaynabo
01.2001 - 01.2002
- Under my duties as Assistant to the President and Sales Assistant.
- Administrative assistant in the Human Resources Department as a Talent Acquisition, Customer Service, development of several conventions and others.
- Attending flights and hotel reservations to the President and customers, also helped in the Operation Department.
- Challenge-driven individual, enthusiastic about new ideas.
Assistant to Senior Vice-President/Investments
Santander Securities of Puerto Rico
Hato Rey
01.1997 - 01.2001
- Vast experience in all fields handling and processing brokerage Transactions (Buy, Sell, Mutual Funds and Retirement Plan Tickets).
- Secretarial and Administrative Duties such as Posting Monthly Payments, Expense Reports, Daily Activity Reports and Presentation.
- Able to train and develop personnel.
Assistant to Senior Vice-President of Investments
R. K. Grace & Company
01.1995 - 01.1996
- Vast experience in all fields handling and processing brokerage transactions (Buy, Sell, Mutual Funds and Retirement Plan Tickets).
- Secretarial and Administrative duties.
- Duties on Posting, Monthly Payments, Expense Reports, Daily Activity Reports.
- Able to train and develop personnel.
- Presentation Reports and others.
Education
Bachelor's degree - Communication Advertising
Sacred Heart University
Puerto RicoSkills
- Microsoft Office
- Windows
- Apple
- Spreadsheets
- Bloomberg
- Medisoft
- Excel
- QuickBooks
- Notes
- Avaya
- Social Media
- Networking
- Fishbowl
- Outreach strategy
- Project management
- Team collaboration
- Effective communication
- Time management
- Problem solving
- Attention to detail
- Press release writing
- Direct mail campaigns
- Print advertising
- Market research
- Team leadership
Languages
Spanish
Advanced (C1)
C1
English
Intermediate (B1)
B1
Timeline
Marketing Outreach Manager
Clinical Care Medical Centers
01.2018 - 01.2023
Media Broker and Production Assistant
Alternative Media Brokers
01.2002 - 01.2016
Office Manager & Executive Assistant
Integration Technologies Corporation
01.2001 - 01.2002
Assistant to Senior Vice-President/Investments
Santander Securities of Puerto Rico
01.1997 - 01.2001
Assistant to Senior Vice-President of Investments
R. K. Grace & Company
01.1995 - 01.1996
Bachelor's degree - Communication Advertising
Sacred Heart University