Digital Project Manager with 10+ years of experience in advertising and marketing for healthcare, education, and food sectors. Skilled in leading high-impact digital projects, managing tight deadlines, and solving problems analytically. Eager to take on new challenges that will foster professional growth and allow for greater specialization within the project management field.
Hi, I’m
BRIAN RIVERA
Digital Project Manager
Gurabo,PR
Summary
Skills
- Quality assurance
- Time management
- Team collaboration
- Budget control
- Agile methodology
- Planning and scheduling
- Resource allocation
- Requirements gathering
- Project scope analysis
Work History
The Electric Factory
PROJECT MANAGER
02.2024 - Current
Job overview
- NUC University Admission Form - Led the development of a web-based student enrollment form for multiple institutions, integrating data flows via webhooks and participating in QA testing for compliance. Client: NUC University.
- TikTok and Meta Lead Ads Integration - Managed the integration of TikTok and Meta Lead Ads with an internal API tool, processing lead data and ensuring compliance with platform specifications. Client: NUC University.
- Coordinate 375+ hours of monthly maintenance services for multiple clients, ensuring timely task completion.
- Collaborate with resource management to optimize team productivity and project outcomes.
- Participate in Commercial Alignment meetings to discuss potential client projects and initiatives.
- Work with the Puerto Rico Business Development team to scope and estimate proposals, aligning project goals with client expectations.
- Review project scope and specifications with the technical team and Identify and manage project risks, facilitating discussions to mitigate issues.
- Partner with designers and developers to ensure timely, budget-compliant project completion.
- Supervise project performance, tracking progress and reporting on key milestones.
- Produce comprehensive project documentation during QA and at completion.
- Experienced in working with remote teams to ensure effective communication and collaboration.
The Electric Factory
DIGITAL PRODUCER
10.2021 - 01.2024
Job overview
- Bella Cyber Store - Managed an innovative e-commerce platform for car buying, launched as a Black Friday campaign with exclusive discounts. Client: Bella Group
- Mazda Website - Led the revamp of the Mazda Puerto Rico website to align with global brand guidelines. Client: Bella Group
- BeautyShopPR Store - Overhauled the BSPR e-commerce platform, integrating brands like Lancôme, YSL, and Giorgio Armani. Client: L'Oréal Puerto Rico.
- NUC University Website - Led the development of a new institutional website with lead-capturing integration for both the FL and PR markets' CRM platforms.
- Webhook Integration for Google Lead Forms - Led the integration of an internal API tool with Google, enabling the capture of leads from Google Ads forms and the seamless transmission of data to the client's CRM.
- Create project cost estimates, vendor agreements, and commercial proposals.
- Define project scopes, consolidate Gantt charts, and set timelines for multiple projects, allocating team support and prioritizing tasks.
- Lead designers and developers, ensuring clear communication of project needs and risks.
- Conduct quality assurance testing, documenting outcomes during project phases.
- Manage client property maintenance, optimizing CMS functionalities, launching products, updating inventory, and coordinating renewals.
- Deliver engaging client presentations for new and ongoing projects.
- Maintain maintenance reports and collaborate with Account Managers to strengthen client relationships.
- Write comprehensive client documentation to facilitate knowledge transfer.
- Resolve lead data processing errors across various platforms due to endpoint configuration and updates.
MMM Holdings, LLC
DIGITAL MARKETING OFFICER
01.2019 - 10.2021
Job overview
- MMM Blog - Launched a blog to expand the contact database and distribute valuable digital content via newsletters, creating tailored guides and infographics for Medicare enrollment guidance.
- MMM Activo en Casa - Coordinated with the MA Account Executive to create 'MMM Activo En Casa,' an educational program during the pandemic. Weekly activities, including live concerts and trivia, boosted page engagement by 3X.
- Welcome Email - Implemented personalized automated welcome emails for new and renewing members, impacting 25% of the 170k membership. Configured to respond to internal CRM enrollment effectiveness date, enhancing the member experience.
- T65 Program - Developed a 'Turning 65' landing page on the MMM website, educating prospects on Medicare benefits and enabling a 3-month SMS reminder subscription, resulting in a 5k contact database increase.
- Managed cross-channel digital marketing to boost brand awareness and engagement.
- Led the implementation of website sections for Sales, Retention, Wellness, and Pharmacy programs.
- Collaborated with the digital team to execute effective marketing plans.
- Tracked analytics to optimize performance and inform decision-making.
- Oversaw CMS and ASES-compliant content for Medicare Advantage websites.
- Ensured compliance of all digital marketing materials with CMS.gov and ASES guidelines.
MCS Healthcare Holdings, LLC
WEB DESIGN SPECIALIST
03.2017 - 12.2018
Job overview
- MCS Websites - Managed the comprehensive 8-month redesign of MCS Corporate and MCS Classicare portals, which involved creating a new structure, designing 200 pages, and consolidating content from multiple business departments.
- My MCS Portal - Revamped My MCS secure area, transitioning to modern MVC technologies; simplified Providers Directory tool.
- My MCS App - Led UI/UX design for My MCS mobile app, ensuring cross-platform consistency and optimal user experiences.
- MCS Foundation Website - Created rapid-response MCS Foundation website for disaster relief; later revamped with new sections and design.
- Designed, developed, and maintained visual content for the corporate website, MCS Classicare, and Intranet, ensuring regular updates.
- Created digital assets, including e-blasts, web banners, videos, presentations, and mockups.
- Coordinated with the IT Department for implementation, modifications, and quality testing.
- Collaborated with analysts, project managers, programmers, and external suppliers for website enhancements.
- Scheduled web modifications for MCS Classicare, ensuring compliance with CMS regulations.
Education
University of Puerto RicoCarolina, Puerto Rico
Bachelor of Arts from GRAPHIC DESIGN
09.2010 - 07.2014
University Overview
- Graduated magna cum laude
Websites
Languages
Spanish
First Language
English
Intermediate (B1)
B1
References
References
References available upon request.Timeline
PROJECT MANAGER
The Electric Factory
02.2024 - Current
DIGITAL PRODUCER
The Electric Factory
10.2021 - 01.2024
DIGITAL MARKETING OFFICER
MMM Holdings, LLC
01.2019 - 10.2021
WEB DESIGN SPECIALIST
MCS Healthcare Holdings, LLC
03.2017 - 12.2018
University of Puerto Rico
Bachelor of Arts from GRAPHIC DESIGN
09.2010 - 07.2014
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