Camila B. Flores Velez
SAN JUAN
Summary
Experienced with business development, team leadership, and strategic planning. Utilizes innovative problem-solving and market analysis to drive company growth and success. Track record of building and leading cohesive teams, adapting to changing business landscapes, and delivering impactful results.
Overview
6
6
years of professional experience
Work History
Founder & CEO
Sipi Soda Co.
12.2023 - Current
- Founded and bootstrapped Sipi from concept to launch, singlehandedly managing all aspects of business development and operations
- Developed comprehensive business strategy and product roadmap to address market needs and establish competitive positioning
- Designed and implemented marketing initiatives and strategy for pre-opening
- Built collaborative relationships and secured key partnerships through direct outreach and strategic networking
- Created and managed all operational infrastructure including financial planning, legal compliance, and business processes
Commercial Associate
Visana Health Inc.
10.2023 - Current
- Led cross-functional coordination of sales initiatives by managing executive calendars, conference participation, and trade show logistics while maintaining strict budget adherence
- Orchestrated sales enablement through development of account mapping strategies, positioning materials, and sales process documentation
- Collaborated with PR, design, and marketing teams to create cohesive collateral and ensure consistent brand messaging
- Secured and coordinated speaking engagements to increase company visibility and thought leadership within the industry
- Implemented operational processes to enhance sales team efficiency and improve prospect-to-customer conversion rates
Business Development Associate
Netcapital Inc
08.2022 - 10.2023
- Develop and manage personal deal flow pipeline through research, partnerships, events, and outreach
- Assess company qualifications for raising capital; company stage, growth initiatives, fundraising strategy
- Actively manage Hubspot CRM, resulting in top producing sequences and response rates
- Build and cultivate key prospective relationships, resulting in an increase in new 12 partners and 15 events
- Be a spokesperson for the company in events, forums, and speaking commitments through presentations, active networking, and partnership negotiations
Project Lead, Global Health Innovation Lab
Kerry Murphy Healey Center for Health Innovation and Entrepreneurship
01.2022 - 05.2022
- Collaborate with teams from Kigali, Rwanda from the University of Global Health Equity, and a nonprofit organization, Health Builders, to address local needs
- Lead, build, and test an innovative and technical solution to improve patient adherence and experience for patients with chronic health conditions
Strategic Assistant to the CEO
digitalundivided
03.2021 - 01.2022
- Plan, execute and align executive strategy across 6 departments including Research, Programs, Partnerships, Communications, Finance, and Operations
- Facilitate partner interactions and communications by analyzing corporate prospects for opportunity, researching targets, assisting with outreach and calls, and assembling customized proposals
- Execute fundraising of $1.8M and on-boarding of over 20 brand partners including JPMorgan Chase's Advancing Black Pathways, LinkedIn, AMEX, Nasdaq, AWS, Shopify, Gusto, Pine-Sol, EY, and others
- Spearhead expansion of impact to Puerto Rico with event planning, network building, recruitment of 3 new staff members, and attain partnerships from Banco Popular of Puerto Rico, Parallel 18, and others
Programs and Operations Intern
digitalundivided
10.2020 - 03.2021
- Construct database for accelerator program participants, facilitators, and mentors through data management to creatively showcase program impact to stakeholders
- Increase alumni community membership by 78% through creating and executing a community engagement marketing strategy with engaging posts, surveys, and events
- Facilitate reaching two of the team's OKRs by supporting marketing, communications, and operational initiatives, such as increasing women of color members in the online community by 114%
Private Equity Operations Analyst
Malvern Capital Group, LLC
05.2020 - 08.2020
- Lead customer discovery campaign for a consultancy project by managing and conducting customer research, outreaching 500 clients, and conducting 200 survey responses
- Launch 4 marketing and CRM campaigns, and worked with a designer on branding initiatives
- Assist in a business evaluation project, utilizing data management, project management, and storytelling
Operations Intern
Parallel 18
05.2019 - 08.2019
- Manage events for 60 startups, world-recognized investors, and entrepreneurs in the Puerto Rican technology startup ecosystem
- Collect and analyze data for mentor evaluations, startup KPIs, and operational processes
- Apply continuous-learning mindset to understand the acceleration process and people management
Education
Masters of Management - Digital Transformation in Healthcare
Northeastern University
Boston, MA02-2025
Bachelor of Science - Business Administration
Babson College
Wellesley, MA05.2022
Skills
- Collaborative Leadership
- Initiative and Problem-Solving
- Public Speaking
- Strategic thinking
- Entrepreneurial and innovative
- Marketing
- Organizational structuring
- Start-up operations
- Project management
Timeline
Founder & CEO
Sipi Soda Co.
12.2023 - Current
Commercial Associate
Visana Health Inc.
10.2023 - Current
Business Development Associate
Netcapital Inc
08.2022 - 10.2023
Project Lead, Global Health Innovation Lab
Kerry Murphy Healey Center for Health Innovation and Entrepreneurship
01.2022 - 05.2022
Strategic Assistant to the CEO
digitalundivided
03.2021 - 01.2022
Programs and Operations Intern
digitalundivided
10.2020 - 03.2021
Private Equity Operations Analyst
Malvern Capital Group, LLC
05.2020 - 08.2020
Operations Intern
Parallel 18
05.2019 - 08.2019
Masters of Management - Digital Transformation in Healthcare
Northeastern University
Bachelor of Science - Business Administration
Babson College
Similar Profiles
Alejandro RodriguezAlejandro Rodriguez
Leadmen at SIPI Metals CorporationLeadmen at SIPI Metals Corporation
Kiarra TaitKiarra Tait
Respite Care Provider at Kinasao Sipi Minisowin AgencyRespite Care Provider at Kinasao Sipi Minisowin Agency
Omar ConnellyOmar Connelly
Rocket Fizz Team Members and Supervisors at Rocket Fizz Soda Pop and Candy ShopRocket Fizz Team Members and Supervisors at Rocket Fizz Soda Pop and Candy Shop