CARLOS IVÀN TORRES
San Juan
Summary
Perceptive and results-oriented Social Media Content Creator with proven success at creating digital material that resonates with intended market segments. Deeply understands company brand and constantly researches trends and directions in internet communication. Deploys advanced and proven analytics to measure and adjust content for maximum impact.
Overview
2
2
years of professional experience
Work History
Social Media Content Creator
Self-Employed
San Juan, Puerto Rico
05.2022 - Current
- Keep current with social media trends and algorithm changes to ensure maximum engagement and reach.
- Use social media analytics to measure and analyze engagement rates, and adjust content for that reason.
- Develop and implement social media campaigns to increase engagement and drive traffic to brand pages.
- Attended +10 events to promote the brand and increase following.
Digital Marketing Director Intern
LeadWire Company
Guaynabo, Puerto Rico
05.2022 - 08.2023
- Led marketing team by writing and editing 100+ social media and email campaigns.
- Tracked email, social campaigns, and determined opportunities to optimize in SEO, design, and content.
- Expanded social media lead generation by 30% year over year.
- Generated new blog post ideas and amplified those posts on social media.
Education
Specialization - Music Business Specialization
Berklee College of Music
Online12-2025
BBA - Marketing
Universidad De Puerto Rico
Recinto Mayagüez05-2024
Certification - Email Marketing
Hubspot Academy
Online01-2023
Certification - Digital Marketing Certification
Universidad De Puerto Rico
Recinto Mayagüez05-2020
Skills
- Audience Engagement
- Storyboarding
- Content Production
- Social Media and Promotions
- Social Media Posting
- Trending stories
- Google Analytics
- Video Editing
- Influencer Collaboration
- Work Planning and Prioritization
- Work Prioritization
- Creative Thinking
Timeline
Social Media Content Creator
Self-Employed
05.2022 - Current
Digital Marketing Director Intern
LeadWire Company
05.2022 - 08.2023
Specialization - Music Business Specialization
Berklee College of Music
BBA - Marketing
Universidad De Puerto Rico
Certification - Email Marketing
Hubspot Academy
Certification - Digital Marketing Certification
Universidad De Puerto Rico
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