Carmen M. Díaz
Trujillo Alto
Summary
Personable and organized digital marketing professional with extensive experience in advertising operations for various industries. Proficient in digital marketing strategies across diverse media, including audiovisual production, web development, social media management, and traditional advertising. Committed to delivering high-quality campaigns and optimizing operations for improved results.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Agency Producer
De La Cruz & Associates, Inc.
03.2022 - Current
- Lead the production process for advertising campaigns from concept to completion
- Manage project timelines, budgets, and resources to ensure successful campaign delivery
- Collaborate with clients, creative teams, and vendors to realize creative concepts
- Oversee casting, location scouting, and production logistics
- Conduct script development, storyboard creation, and production scheduling
- Produce and direct photo and video shoots for various marketing channels
- Implement efficient workflows to streamline production operations
- Mentor junior team members on best practices in advertising production
- Improved client retention rates by providing exceptional customer service and addressing concerns promptly.
- Orchestrated seamless transitions between project phases from pre-production through post-production stages.
- Looked at ongoing projects for inefficiencies and found ways to cut waste.
- Set, administered, and tracked budgets to keep financial operations in line.
Agency Director
Paumar Consulting, LLC
03.2021 - 03.2022
- Organized and supervised staff, managing workload distribution, KPI tracking, and performance evaluations
- Planned and implemented digital marketing campaigns for 10+ clients across various sectors, including food & beverage and healthcare
- Managed web development projects and trained staff on social media strategies
- Acted as a liaison between clients and the agency for media purchases and content quality optimization
- Directed event project management for interactive campaigns, enhancing engagement through innovative strategies
Social Media Manager
De La Cruz & Associates, Inc. / KIS Digital Puerto Rico
03.2015 - 03.2020
- Managed social media communities across multiple platforms, including Facebook, Instagram, and Twitter
- Developed engaging content and conducted data analysis to inform strategy
- Coordinated influencer marketing initiatives, enhancing brand visibility
- Executed successful campaigns that generated significant engagement and ROI
Education
Master of Arts - Public Relations
Sacred Heart University
San Juan, PR05.2015
Bachelor of Arts - Communications
Sacred Heart University
San Juan, PR05.2010
Skills
- Digital Marketing Strategy
- Campaign Management & Optimization
- Social Media Management
- Content Creation & Copywriting
- Data Analysis & Reporting
- Influencer Marketing
- Team Leadership & Mentoring
- Budget Management & KPI Tracking
- Web Development & SEO
Certification
Public Relations License, #922, 2015
Languages
English
Spanish
Timeline
Agency Producer
De La Cruz & Associates, Inc.
03.2022 - Current
Agency Director
Paumar Consulting, LLC
03.2021 - 03.2022
Social Media Manager
De La Cruz & Associates, Inc. / KIS Digital Puerto Rico
03.2015 - 03.2020
Bachelor of Arts - Communications
Sacred Heart University
Public Relations License, #922, 2015
Master of Arts - Public Relations
Sacred Heart University
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