CAROLINA SOFÍA DE CORRAL
Guaynabo
Summary
Dynamic Digital Marketing Specialist with proven success at GMT LLC, leveraging strong SEO expertise and exceptional client engagement skills to optimize campaigns and enhance brand visibility. Adept at content creation and performance evaluation, consistently delivering impactful results and fostering collaborative teamwork to drive growth in competitive markets.
Overview
7
7
years of professional experience
Work History
Digital Marketing Specialist
GMT LLC
Caguas, Puerto Rico
06.2024 - Current
- Identified areas of improvement through A/B testing and website analysis.
- Collaborated with graphic designers to create visually appealing digital marketing materials.
- Coordinated with external vendors for content creation, web design, and other services as needed.
- Provided regular reports on digital marketing efforts to track progress towards goals.
- Optimized digital campaigns with current and successful SEO practices.
- Monitored paid advertising efforts across various platforms to ensure optimal return on investment ROI.
- Facilitated digital agency relationships, day-to-day-production and campaign scheduling.
- Managed websites, mobile applications and social networking landing pages.
- Analyzed website traffic data to identify trends and optimize online presence.
- Conducted keyword research for search engine optimization SEO purposes.
- Managed social media channels, including content creation and scheduling posts.
- Utilized chatbots, content and social channels to streamline process.
- Evaluated all initiatives and reported to management to show ROI.
- Optimized content for SEO search engines and lead generation and calculated results.
- Managed social media channels and content on Facebook, Twitter, YouTube and blogs.
- Executed pay per click and online display marketing campaigns to enhance traffic results.
Sales Associate
Barquito De Papel
Guaynabo, Puerto Rico
04.2021 - 06.2025
- Helped customers navigate store, complete sales in store and through the phone, and process returns
- Created memorable customer experiences by offering personalized sales support
- Met sales quotas by utilizing upselling opportunities
- Created digital content of new products/arrivals
- Informed customers of promotions and special offers to increase sales
- Processed payments quickly to keep customer flow moving
- Handled issues professionally to company standards
- Supported team with receiving, pricing and merchandising
- Demonstrated selling experience in fast-paced, service-oriented retail setting
- Attended regular staff meetings to discuss sales strategies, goals, and performance updates
- Activity listened to customer concerns, addressing issues promptly and professionally
- Acquired extensive knowledge of products and services offered at store
Salesperson
Cira's Cookie
Guaynabo, Puerto Rico
02.2021 - 05.2021
- Determined customers' needs based on sales calls and face-to-face meetings
- Remained up to date on current offerings and company processes
- Computed sales prices to total purchases and received and processed cash or credit payments
- Conducted product demonstrations to prospective clients
- Described product to customers to accurately explain details and care of merchandise
- Accomplished multiple tasks in a fast-paced environment
Babysitting
Elena Ruiz
San Juan, Puerto Rico
06.2019 - 03.2020
- Connected individually with children for optimal babysitting experiences
- Built positive relationships with parents and maintained regular schedule of babysitting jobs
- Performed manual labor tasks to detailed instructions from supervisors
- Listened to customer requests and specifications to fulfill needs
Education
M.D. - Branding: Creación Y Gestión De Marcas
Universidad Complutense De Madrid
MadridBBA - Marketing
University of Puerto Rico
Rio Piedras05.2025
Diploma - High School
Colegio Rosa - Bell
Guaynabo05.2020
Skills
- Leadership
- Team Collaboration
- Organized
- Keyword research
- Collaborative teamwork
- Social media tools
- Search engine optimization (SEO)
- Social media marketing
- Content Creation
- Social Media Marketing
- Strong Work Ethic
- Marketing programs
- Digital marketing
- Performance evaluation
- E-commerce strategy
- Pay-per-click advertising
- Client Engagement
- E-commerce Strategy
- Campaign management
- Brand strategy
- Customer service
- Testing and optimization
- Content creation
LANGUAGE
Spanish Proficient (C2)
English Proficient (C2)
Extra-Curricular Activities
School Orientation Club Member Kept work and common areas neat and organized to maximize productivity, alleviate potential accidents and promote professional workspace Helped office personnel with errands, paperwork and data entry Approached and solved problems with initiative and sound judgment Offered to assist with additional tasks to keep projects on-task and meet tight deadlines Collaborated positively with peers and other staff members to maintain friendly, supportive, and cooperative work atmosphere Performed manual labor tasks to detailed instructions from supervisors
Timeline
Digital Marketing Specialist
GMT LLC
06.2024 - Current
Sales Associate
Barquito De Papel
04.2021 - 06.2025
Salesperson
Cira's Cookie
02.2021 - 05.2021
Babysitting
Elena Ruiz
06.2019 - 03.2020
BBA - Marketing
University of Puerto Rico
Diploma - High School
Colegio Rosa - Bell
M.D. - Branding: Creación Y Gestión De Marcas
Universidad Complutense De Madrid