CHARLOTTE RODRIGUEZ
Miami Beach
Summary
Seasoned business dev leader with a decade of success in driving growth and strategic partnerships in the SaaS and enterprise sales sectors. Skilled in leading teams to exceed growth targets and implement effective sales strategies, with a strong background in CRM systems like HubSpot and Salesforce. Effective communicator fluent in English, Spanish, and French, with a proven ability to negotiate and collaborate across functions.
Overview
11
11
years of professional experience
Work History
Head of Business Development/Saas Enterprise Sales
Ambiki
11.2023 - Current
- Lead sales department in defining and executing growth strategies, significantly enhancing company objectives and market positioning.
- Expand market reach by identifying effective sales channels/tools, collaborating with Marketing to execute targeted outbound strategies.
- Cross functional collaboration to streamline sales-CX handoff, onboarding, training & CX support.
- Manage enterprise account portfolio from initial outreach to deal closure totaling >$200k in ARR.
- Innovate UX/UI enhancements thru comprehensive market analysis, directly contributing to product competitiveness and client satisfaction.
- Define product competitive advantage thru market research, positioning it in the AI SaaS space to effectively capture market share.
- Champion HubSpot integration, streamlining sales processes and enhancing client communication.
- Lead >200 demos and client meetings to sell/train on product functionality and key workflows, increasing close rates and client retention.
Operations Analyst
ABB OPTICAL GROUP
Miami
03.2022 - 11.2023
- Implement a CRM (HubSpot) to streamline client onboarding, revenue tracking and sales rep activities across departments for >70 account managers reducing training costs by 50%.
- Analyze and provide data analytics to identify revenue growth opportunities to increase sales by targeted %.
- Determined faults in the sales process and within sales teams to ameliorate performance and grow client retention rates to over 20%.
- Present client survey data to key stakeholders on product performance to bolster the referral rate by >15%.
- Conduct weekly analytics on contracts signed and churned for multiple services to mitigate the incidence of client loss.
US Sales Manager
BETA ANALYTIC
Miami
04.2019 - 02.2022
- Achieved 10% sales growth nation-wide mid-pandemic whilst managing a team of 7 remotely by selling C-14 laboratory services to various industries.
- Recruited, interviewed, hired, trained and coached new sales representatives to align with the company's mission and vision through weekly individual and group Zoom meetings.
- Conducted leadership and sales seminars internally for Beta employees at a global level to boost performance and productivity
- Generated hundreds of leads by attending and serving as POC in various conferences across the US.
- Prepared, analyzed, and presented SalesForce revenue reports as proof of US team productivity and revenue growth.
- Calculated monthly revenue and commissions to process payments individually for the US sales team.
VP Sales/Sales Consultant/Business Coach
SANDLER TRAINING
Miami
01.2017 - 01.2019
- Exceeded assigned revenue target by 120% through daily prospecting behaviors including cold calling, networking, referral asking, resulting in over $30k worth of sales in the first quarter
- Achieved 10x ROI for clients through 1-1 coaching with CEO’s, VP’s, and Sales Professionals in various industries by developing a repeatable, reliable, selling process to forecast sales and evaluate performance
- Train lawyers, managers, accountants, lenders, etc weekly on how to keep, retain, expand, and attain new enterprise accounts
- Achieved 40% sales growth for clients by delivering strategic sales training on networking, 30-second commercials, referral asking, cold calling scripts, prospecting, qualifying, presenting, and closing potential clients to over 60 individuals
- Qualified and closed over 20 potential prospects to participate in intensive 2-day business development boot camps
- Debrief assessments on how clients process information and behave in their business environment, providing tools to improve productivity, resulting in 10x return on investments in a period of 1-2 years
Program/Finance Manager
Council on Cybersecurity dba Center for Internet Security
09.2013 - 11.2016
- Incorporated a 1M gov-funded Cybersecurity workforce program while writing proposals for new grant opportunities worth >500k.
- Developed a sustainable business model for the CyberComp platform, aiming to double the supply of cybersecurity professionals.
- Drafted marketing/partnership engagement plans to increase participation in the Cyber platform by 60%.
- Managed financial, logistical and on site coordination for 4 national cybersecurity camps known as USCyberChallenge with >300 participants.
- Spearhead the Council through completion of 2 successful audits.
- Bid on Department of Homeland Security contracts worth >500k by producing financial projections/budget estimates.
- Led efforts of subject matter experts to develop cybersecurity best practices/standards across the nation.
Education
Executive Master of Business Administration -
UNIVERSITY OF MIAMI SCHOOL OF BUSINESS ADMINISTRATION
05.2018
Bachelor of Arts and Sciences - International Relations and Political Science
BOSTON UNIVERSITY SCHOOL OF ARTS AND SCIENCES
05.2013
Skills
- Strategic Planning/Forecasting
- Team Leadership
- Sales Coaching and Management
- Market Research Analysis
- Enterprise Pipeline Management
- Hubspot, Asana, Salesforce, Github
Timeline
Head of Business Development/Saas Enterprise Sales
Ambiki
11.2023 - Current
Operations Analyst
ABB OPTICAL GROUP
03.2022 - 11.2023
US Sales Manager
BETA ANALYTIC
04.2019 - 02.2022
VP Sales/Sales Consultant/Business Coach
SANDLER TRAINING
01.2017 - 01.2019
Program/Finance Manager
Council on Cybersecurity dba Center for Internet Security
09.2013 - 11.2016
Executive Master of Business Administration -
UNIVERSITY OF MIAMI SCHOOL OF BUSINESS ADMINISTRATION
Bachelor of Arts and Sciences - International Relations and Political Science
BOSTON UNIVERSITY SCHOOL OF ARTS AND SCIENCES
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