CHARYSE BERRÍOS
Bayamón
Summary
Results-driven professional with extensive experience in crafting and executing innovative marketing strategies. Proven ability to drive brand growth, optimize digital channels, and build strong client relationships. Adept at leveraging emerging technologies and analytics to enhance engagement and ROI. Passionate about developing impactful campaigns that deliver measurable results.
Overview
15
15
years of professional experience
Work History
Account Sales Executive
GFR Media LLC
01.2015 - Current
- Manage key accounts, delivering tailored digital marketing solutions to drive client success
- Lead the launch of 'Soluciones Pymes', specializing in social media, Google Ads, and marketing strategies
- Develop and execute multi-channel advertising campaigns, optimizing budget allocation for maximum ROI
- Cultivate strong relationships with clients, achieving a 54% revenue growth through strategic partnerships
- Collaborate cross-functionally with internal teams to exceed sales objectives and enhance campaign effectiveness
Store Manager
Pacific Sunwear of California, Inc.
02.2015 - 01.2015
- Supervised and trained a high-performing sales team, driving revenue growth through personalized customer service
- Managed daily store operations, ensuring optimal inventory management and visual merchandising
- Developed and implemented sales strategies to meet and exceed store performance goals
Production Assistant & Marketing Intern
Spanish Broadcasting System (SBS)
01.2012 - 02.2013
- Assisted in media sales and advertising, contributing to successful radio and TV campaigns
- Supported production teams in executing engaging content for SBS programming
Assistant Store Manager Key Holder
The Room Surf & Skate Shop
01.2010 - 02.2013
- Led employee training programs, enhancing product knowledge and sales techniques
- Oversaw store operations, ensuring a seamless customer experience and meeting sales targets
Education
Master of Business Administration (MBA) - Human Resources
Universidad Interamericana
Bayamón, PR05.2016
Bachelor’s Degree - Business Administration (Marketing)
Universidad de Puerto Rico
Bayamón, PR05.2012
Skills
- Digital Marketing & Strategy
- Social Media Management & Growth
- Email Marketing & Automation
- Google Ads & Analytics
- Content Creation & SEO
- Budgeting & Forecasting
- Sales Strategies & Client Relations
- Public Relations & Brand Positioning
- Leadership & Team Development
Affiliations
American Marketing Association (AMA), Member
Timeline
Store Manager
Pacific Sunwear of California, Inc.
02.2015 - 01.2015
Account Sales Executive
GFR Media LLC
01.2015 - Current
Production Assistant & Marketing Intern
Spanish Broadcasting System (SBS)
01.2012 - 02.2013
Assistant Store Manager Key Holder
The Room Surf & Skate Shop
01.2010 - 02.2013
Bachelor’s Degree - Business Administration (Marketing)
Universidad de Puerto Rico
Master of Business Administration (MBA) - Human Resources
Universidad Interamericana
Similar Profiles
Javier VidalJavier Vidal
Commercial Vice President at GFR Media, LLC (formerly El Nuevo Día)Commercial Vice President at GFR Media, LLC (formerly El Nuevo Día)
Emily Cruz SantanaEmily Cruz Santana
Senior Accountant at Grupo Ferré Rangel-GFR Services LLCSenior Accountant at Grupo Ferré Rangel-GFR Services LLC
Karla Marin ToroKarla Marin Toro
DIGITAL OPERATION SUPERVISOR at GFR MediaDIGITAL OPERATION SUPERVISOR at GFR Media