Christina Ferreras-Vásquez

• A seasoned advertising/marketing enthusiast with account and project management experience in both traditional and digital marketing/advertising
• Building rapport with customers: By engaging with customers in a friendly and helpful manner, I have been able to establish strong relationships with them. This has led to increased customer loyalty and repeat business.
• Eight plus years of strategic integrated campaign planning, development and execution, as well as completion of case studies for numerous festivals
• By developing and implementing a comprehensive brand strategy that aligns with business objectives and target audience preferences, I have been able to drive brand growth and expansion. This has involved conducting market research, identifying competitive advantages, and developing tactics for brand positioning, differentiation, and growth. Making one of our clients (Borden) one of the top 5 favorite brands preferred by local consumers.
• Envisioned, designed and launched revamped website for clients to better convey company brand.
• Support all levels of escalated concerns for employees and customers
• Managed time efficiently in order to complete all tasks within deadlines.
• Continually monitor overall volume and scope of work to ensure appropriate resources are in place to achieve contractual obligations
• Work with creative, analytics, paid media and planning teams to manage social campaigns for clients; these include campaigns to drive engagement, brand awareness and influence purchasing behaviors
• Partnered with senior level agency executives to pitch new business opportunities
• Lead and develop teams, provide mentorship and guidance to continue to foster a collaborative and high-performing team culture.
• Strong verbal and written communication skills, create compelling marketing materials, deliver presentations, and communicate with customers and internal stakeholders in a professional and persuasive manner.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Used environmentally-conscious marketing strategies for traditional products.
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
• Executed digital campaigns achieving brand nominations for clients in the following categories: branded video content, branded audio content and data driven digital media.

• Goal oriented advertising account executive who understands the value of cultivating and fostering long- lasting client relationships
• Built strong client relationships and provided high value-adding services, resulting in increased company market share.
• In addition to successful account management possesses creativity and financial planning skills
• Proactively assessed clarified and validated customer needs to insure smooth progress on client projects
• Manage administrative and campaign needs to ensure the advertising projects were completed on time and within budget between multiple clients
• Developed both short- and long-term sales strategies and presentations to increase client base
• Responsible for business development, strategic partner relations and promotions
• Manage $12M budget and provide strategic guidance around use of budget and advertising channel choices.

• Conduct a formal market analysis (digital, mobile, social and local) to identify key market and customer trends
• Conduct a competitive and customer analysis and report findings to key stakeholders
• Develop marketing strategies for B2B & B2C
• Stay current on latest technology, identify new marketing opportunities and manage all digital marketing efforts
• Share information with board and suggest improvements that can be made to increase value of interests
• Develop marketing program business plans, create timelines, manage budgets, develop strategies and tactics, and execute
• Supporting lead generation efforts
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Coordinated with design and media teams to develop high-quality creative assets.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.

• Manage budgets, campaign costs, monitor effectiveness of campaigns and invoice clients
• Develop and execute trade promotional strategies
• Develop successful marketing strategies, including customer segmentation, market research, and data analysis.
• Experience in market research and innovation projects, communication and promotional activities
• Act as point of contact for assigned clients; escalate, track, solve client issues, present campaign pitches and costs
• Identify, evaluate and recommend new media channels for consideration of clients' media mix
• Develop and maintain strong active relationships with key client stakeholders, ensuring that communication flows effectively and that client needs are translated into solutions
• Work with agency colleagues to devise an advertising campaign that meets the client's brief and budget
• Provide client reporting on an as-needed basis, conduct project status meetings and present creative work for approval or modification
• Understand category demographics to stay current with marketing/merchandising trends
• Oversaw the media planning/buying for 7 political candidates during the 2016 electoral campaign
• Monitor and evaluate performance of brand products to make recommendations for changes in campaign strategy if needed
• Maintain an active role with our clients managing product launches as well as developing with our graphic department the design of packaging for new products
• Experience developing campaign strategies for all products of the still beverage category in the Coca-Cola portfolio as well as developing campaigns for two of their main sparkling brands
• Plan, develop and execute a proprietary event for Fanta brand, “Fanta Friday's”
• Develop and implement an innovation strategy for Sprite that aligns with business objectives and consumer needs by collaborating on a Sprite partnership with Daddy Yankee for a local event.
• Developed and executed product launch strategies for Fresca, including market research, consumer insights, and marketing and communication plans
• Accounts: The Coca-Cola Company: (Sprite, Powerade, Fanta, Simply Beverages, Fresca, Smart Water, Pulpy, Minute Maid, Dasani), H-7 Products, SPT, Hospital de la Concepción)

• Managed the administration and operations of a site with two platforms and 120,000 users: peroquedescuentos.com and groopanda.com, with daily publications of several offers
• Supervised all aspects of sales compensation, payroll of up to 20 people, and merchant payments; recruited sellers; and completed tax returns
• Prepared, scheduled and created promotional emails and radio announcements
• Reviewed, approved and scheduled deals, annual sales and projections reports, ensuring high quality
• Provided customer service to individuals and businesses
• Assisted and collaborated with sales manager to develop and execute marketing and advertising campaigns designed to increase sales, as well as brand equity and image
• Improved accounting processes using a tool to track client payments
• Created Excel spreadsheet with historical sales organized by month and year
• Performed traffic duties among the graphic department, sales team and clients
• Began duties as part time employee and achieved promotion within a few months

• Coordinated the distribution of 10,000 magazines in dozens of points of sales throughout the island and analyzed accounting reports to accelerate collection processes
• Worked with senior accounting staff to prepare financial documents and reports such as bills and invoices, year-end analysis, budgets, financial records, and financial statements.
• Managed all vendor payments and sales team compensation.
• Proposed new ideas and concepts to enhance merchandise displays.

• Performed multiple functions: restocking, sales, loss prevention, inventory control, and customer service
• Complied with sales goals per product
• Participated in store's opening.
• Accurately processed POS transactions, returning coin, currency, payment cards, and receipts to customers.

• Worked in the Public Relations Department for all of Bern's 7 hotels including Intercontinental, Westin, Crowne Plaza, Holiday Inn and Le Meridien: handled media relations, drafted newsletters, developed projects of corporate social responsibility, and assisted in mailing and print production
• Collaborated in two events: Make a Wish and an activity with the Mont Blanc Chamber Orchestra Symphony, with Lorenzo Turchi-Floriz (Director) and Maestro James Brooks–Bruzzese
• Translated promotional materials
• Demonstrated strong organizational and time management skills while managing multiple projects.
• Gained strong leadership skills by managing projects from start to finish.

Cum Laude, : PR News' Boot Camp for Emerging PR Stars Westin Diplomat, Public Relations Specialist License #754

• Advertising & Marketing Intern, Bern Hotels Panama,