CINDY M DIAZ
Summary
Worked in the healthcare industry for 10+ years in diagnostics in vivo and in vitro Achieved great marketing & sales exposure to clients which generated great revenue and increased new customers. Generated new leads due to marketing & sales strategies, including communication strategy digital marketing as well as events coordination. Experienced in sales. Increased revenue FDA Regulations familiarity, SOP and protocol experienced Spanish & English advanced level Government and private health Budget management. Client-focused Pharmaceutical Sales Representative providing solutions to HCP's. Solid understanding of formulary system and managed care. Consistently meets and exceeds sales goals. Special knowledge of CKD, Cardiovascular, Diabetes, COPD and Asthma pharmaceuticals medications.
Overview
12
12
years of professional experience
Work History
Pharmaceutical Sales Representative
AstraZeneca Pharmaceuticals
01.2024 - Current
- Gained customer loyalty by providing exceptional follow-up support and addressing inquiries promptly.
- Implemented efficient time management strategies that allowed for optimal coverage of assigned territory while maintaining a healthy work-life balance.
- Expanded market share by identifying potential clients and successfully converting them to long-term customers.
- Increased sales revenue by building strong relationships with healthcare providers and delivering informative product presentations.
- Engaged clients in informational program discussions and presentations by providing value-added education and product benefits to grow product volume.
- Achieved top performance by strategically adapting to rapidly changing, competitive environment.
- Led by example, fostering a positive work environment that encouraged collaboration and continuous improvement among team members.
- Communicated with customers by employing effective selling, listening and negotiation skills while using proper terminology, approved messaging and branded materials.
- Developed and executed territory business plans that aligned with the company''s overall sales objectives, ensuring consistent progress towards set targets.
- Educated physicians and pharmacists on drug use, benefits, dosage and risks.
- Organized various promotional events aimed at driving product interest among target audiences, resulting in increased leads and conversions.
Communications Manager
Department of Health / Epidemiology Department
07.2020 - 01.2022
- Managed media relations and campaigns to address public communications in crisis situations.
- Built and strengthened relationships with members of media in order to promote positive coverage.
- Developed key message frameworks to ensure consistent messaging across all channels and touchpoints within the organization.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Cultivated strong corporate image and identity with clear branding.
- Developed and promoted corporate brand, images and identity to media and public.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
- Managed editorial calendars and rescheduled PR events and meetings.
- Developed compelling content for company website and social media channels, driving user engagement and conversions.
Marketing Collaborator
Siemens Healthineers
04.2016 - 06.2020
- Office branding created social impact on In Vitro industry that increased revenue by over 100%, Presented products for Hematology, hemostasis, and chemistry
- Managed department budget
- Achieved great customer satisfaction, overall looking for most beneficial quality and impact healthcare industry for customers
- Mentored and trained new hires during their onboarding period
- Budget management on all events and or marketing materials
- Increased revenue with marketing strategy
- Managed all digital marketing and events to increase market value and exposure
- Partnered with sales team and product marketing managers to increase customer retention and customer partnership
- Collaborated on all marketing events to increase new sales and presence in market, created office branding and collaborated with Global Marketing Department to create events in detailed manner
- Assisted sales manager directly to ensure marketing communications and strategies are targeting correct audience to increase revenue
- Financial knowledge and forecast experience.
Vivo Assistant / Orthopedic Administrator & Marketing Assistant
Siemens Healthineers (DISS) & Ortho Surgical Solutions
01.2013 - 04.2016
- DISS is Partner of Siemens Healthineers for the In Vivo section of the business
- Started with DISS as sales assistant, including assisting with all forecasts, customer attention, and HSP product knowledge for all In Vivo equipment
- Reached promotion to partner company Ortho Surgical Solutions as administrator of Orthopedic department, helping structure and improve all administrative department with new SOPs created by gathering all team’s job descriptions and functions, helping us be more efficient and proactive, increased team’s productivity and performance, while gaining more revenue and patient care and satisfaction with service
- At DISS assisted all sales teams with their sales quotes, customer service assistance on all scheduled appointments
- Helped manager of HSP at DISS increase revenue, worked on delivery logistics of products
- At Ortho and Surgical Solutions, worked on different areas, worked for one year as Pre-Op case manager and later post-op case manager
- Assis on all marketing events with physicians collaborated with designs and proper branding
- Worked closely with hospitals, administrators, and physicians to build solid partnership
- Created SOP for all administrative departments, to ensure quality and effective procedures and management.
Education
MBA - Marketing
UMET University
San Juan CupeyBBA - Business Management
UMET University
Carolina Skills
- Team Leadership
- Records Organization and Management
- Workflow Optimization
- Problem Anticipation and Resolution
- Department Oversight
- Administrative Management
- Staff Training
- Planning and Implementation
- Logistics Oversight
- Inside and Outside Sales
- Event Logistics Management
- Product Promotions
- Sales Strategies
- Customer Engagement
- Territory Management
- Negotiation
- Territory Development
- Territory management
Languages
Spanish
Native language
English
Proficient
C2
Timeline
Pharmaceutical Sales Representative
AstraZeneca Pharmaceuticals
01.2024 - Current
Communications Manager
Department of Health / Epidemiology Department
07.2020 - 01.2022
Marketing Collaborator
Siemens Healthineers
04.2016 - 06.2020
Vivo Assistant / Orthopedic Administrator & Marketing Assistant
Siemens Healthineers (DISS) & Ortho Surgical Solutions
01.2013 - 04.2016
MBA - Marketing
UMET University
BBA - Business Management
UMET University
Similar Profiles
Lucas LopezLucas Lopez
Formulation Technician at AstraZeneca PharmaceuticalsFormulation Technician at AstraZeneca Pharmaceuticals
Elanur AkdemirElanur Akdemir
Human Resources Specialist at AstraZeneca PharmaceuticalsHuman Resources Specialist at AstraZeneca Pharmaceuticals
Hüseyin TekinHüseyin Tekin
Field Scientific Leader at AstraZeneca PharmaceuticalsField Scientific Leader at AstraZeneca Pharmaceuticals
Meghan AndersonMeghan Anderson
Executive Respiratory Sales Specialist at AstraZeneca PharmaceuticalsExecutive Respiratory Sales Specialist at AstraZeneca Pharmaceuticals
MATTHEW J. LUCKIMATTHEW J. LUCKI
PHARMACEUTICAL SALES REPRESENTATIVE: CONNECTED CARE AND INSULINS/DEVICE SALES at Eli Lilly and CompanyPHARMACEUTICAL SALES REPRESENTATIVE: CONNECTED CARE AND INSULINS/DEVICE SALES at Eli Lilly and Company