Daniela S. Bas
San Juan
Summary
Motivated and creative advertising student with a minor in innovation, seeking internship opportunities to apply my skills in leadership, advertising, branding, social media, and creative design to contribute to dynamic marketing teams.
Overview
2
2
years of professional experience
Work History
Key Holder and Shift Supervisor
Anthropologie
Orlando
08.2023 - 01.2024
- Oversaw daily operations, managed staff, and handled customer inquiries.
- Fostered a welcoming environment for customers, driving sales and store metrics.
- Managed store environment and team dynamics, supported daily operations, and maintained standards.
- Facilitated communication and teamwork, contributing to positive team morale through employee recognition and team-building activities.
- Collaborated with key partners to execute processes effectively and provided insights to enhance customer and employee experiences.
Store Team Member
P.O.D Market
Gainesville
08.2021 - 05.2022
- Managed a convenience store in a dorm-room building independently.
- Counted inventory, organized products, sanitized the store, checked out customers, and updated price changes.
- Ensured accurate delivery of inventory and reported changes in orders.
Education
Bachelor of Science - Advertising
University of Florida
Gainesville, Florida05-2025
High School Diploma -
Coral Reef Senior High School
Miami, Florida06-2021
Skills
Key Skills and Strengths:
- Data-driven decision-making
- Consumer behavior analysis
- Visual literacy
- Effective communication strategies
- Design-thinking mindset
- Interdisciplinary team leadership
- Prototyping innovative solutions
- Strategic planning
- Advertising campaign development
- Visual Literacy and Design: Proficient in Adobe Photoshop, InDesign, and WordPress Created animated GIFs, banner ads, and personal infographics
- Advertising Principles and Strategy: Comprehensive understanding of advertising concepts and tactics Developed traditional and digital ads
- Creative Problem Solving: Experienced in sustainable prototyping, 3-D modeling, and interdisciplinary teamwork through design thinking courses
- Strategic Communication: Developed and executed place-based branding, native advertising, and content marketing projects
- Consumer Behavior and Marketing: Analyzed consumer behavior and marketing principles Applied theories to practical marketing strategies
- Entrepreneurial Mindset: Engaged in the startup process, developing business launch portfolios and presentations
- Leadership and Team Collaboration: Participated in leadership case study competitions and teamwork-oriented projects
Languages
Spanish
First Language
English
Proficient (C2)
C2
University Experience
Projects and Leadership
- Interview Plus B-Roll Edit: Conducted interviews and created B-Roll edits, showcasing video production and editing skills.
- Business Card Typeface Exercise: Designed professional business cards, demonstrating attention to detail and typography skills.
- Personal Infographic in Canva: Created a visual representation of personal data, highlighting creativity and Canva proficiency.
- Content Marketing Project: Developed a strategic content marketing plan, emphasizing planning and execution skills.
- Social Listening Research Project: Conducted research on social listening, gaining experience in data collection and analysis.
- Focus Group Research Project: Facilitated and analyzed focus group discussions, developing research and analytical skills.
- Survey Research Project: Designed and conducted surveys to gather consumer data, showcasing quantitative research skills.
- Experimental Design Project: Planned and executed experimental research, emphasizing scientific methods in advertising.
- Case Study Competition: Participated in leadership case study competitions, demonstrating analytical and strategic solution skills.
- Catalyst Showcase: Presented innovative prototypes, highlighting project management from concept to completion.
Timeline
Key Holder and Shift Supervisor
Anthropologie
08.2023 - 01.2024
Store Team Member
P.O.D Market
08.2021 - 05.2022
Bachelor of Science - Advertising
University of Florida
High School Diploma -
Coral Reef Senior High School
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