Summary
Overview
Work History
Education
Skills
Certification
Affiliations
Work Availability
Software
Work Preference
Interests
Timeline
Hi, I’m

Delia Vidal Santana

Marketing
Guaynabo,PR
Delia Vidal Santana

Summary

Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.

Dedicated Photographer exhibiting true love for craft, art and science of photography process. Seasoned professional at using camera lenses, controls and composition to capture stunning results. Consistently enhancing creative insight through projects and professional workshops.

Overview

10
years of professional experience
3

Certifications

1
Language
1

Language

Work History

Platinum Pools

Social Media Manager
08.2017 - 03.2024

Job overview

  • Increased customer engagement through social media by 65%.
  • Managed multiple social media platforms, ensuring consistent brand voice and message.
  • Boosted engagement rates by creating compelling and visually appealing content.
  • Monitored the online presence of the company's brand to engage with users and strengthen customer relationships.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Successfully built a loyal following by consistently sharing valuable content that resonated with target audience.
  • Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
  • Reviewed marketing materials and documents for brand accuracy and trending design.
  • Developed artwork for all social media platforms.
    Edited videos for Instagram and Facebook Stories and Reels.

Self-Employed

Reporter/Photographer
04.2015 - Current

Job overview

Responsibilities

Journalistic coverage on various music events at important venues.

Accomplishments

Articles get a high number of readers via the internet (aka hits) by 50%.

  • Conducted in-depth interviews with key stakeholders, providing comprehensive perspectives on relevant issues.
  • Use mobile equipment for reporting and send article to newspapers for immediate publication
  • Certified professional photographer with use of Lightroom and Photoshop to process photos on-the-spot for immediate publication.
  • Improved overall reporting quality through meticulous editing and proofreading of articles before publication.

Education

Syracuse University
Syracuse, New York

Bachelor of Science from Political Science/Communicaitons
05.1983

University Overview

Dual major degree in International Relations and Public Relations.

Skills

  • Video Editing
  • Social Media Platforms
  • Social Media Management
  • Proofreading expertise
  • Photography
  • Microsoft Office
  • Adobe Creative Suite
  • Staff Collaboration
  • Public and Media Relations
  • Data Analytics
  • Broadcast media
  • Blog Writing
  • Social Media Platform Management (Facebook Instagram, YouTube, TikTok, Pinterest)

Certification

Social Media Manager Certification

March 2018 to Present

The Social Media Manager Certification entails in the following:

  • Learning the responsability to design and maintain a brand's online presence
  • Create and curate content appealing to audiences on different social media sites
  • Analyze engagement data and trends to fine-tune social media strategies
  • Ensure that each post is consistent with the brand's voice and business objectives
  • Blending creative and analytical skills to foster a sense of community and enhancing brand recognition and loyalty


Professional Photographer Certification

October 2015 to Present

All-around course including Photoshop, Lightroom, different specialties in photography.


Google Analytics Certification

December 2023 to November 2024

The Google Analytics Certification requires a yearly course to keep up to date with their platform. It works to improve the quality of a client’s website by measuring data, and to uncover and explore sections that requires key points for followers and visitors online.



Affiliations

Affiliations
  • The Puerto Rico Music Hall of Fame
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software

Adobe Suite

Microsoft Office 365

Final Cut 10

Adobe Premiere

Social Media Scheduling Platforms

Work Preference

Work Type

Full TimePart Time

Work Location

Remote

Important To Me

Company CultureWork-life balanceCareer advancementPaid sick leaveHealthcare benefitsFlexible work hoursTeam Building / Company Retreats4-day work weekPaid time off401k matchWork from home optionStock Options / Equity / Profit SharingPersonal development programs

Interests

Vinyl collection

Attend Concerts

Photography

Reading

Timeline

Social Media Manager
Platinum Pools
08.2017 - 03.2024
Reporter/Photographer
Self-Employed
04.2015 - Current
Syracuse University
Bachelor of Science from Political Science/Communicaitons
Delia Vidal SantanaMarketing