David Marrero Vilmenay
Product Manager
San Juan
Summary
Versatile Product Manager with expertise in tech, aviation, and banking. Proficient in leading agile, cross-functional teams to develop and launch user-centric digital products. Skilled in strategic planning, market analysis, and stakeholder management. Demonstrated success in driving operational efficiency and business growth through innovative approaches and effective monetization strategies.
Overview
4
4
years of professional experience
3
3
Certifications
Work History
Product Manager
Money Group
San Juan
2022.06 - Current
- Strategic Cross-Team Collaboration: Fostered collaborations across key departments (development, design, marketing, sales, content, SEO), driving unified strategies and achieving company goals.
- Agile Digital Marketing Leadership: Enhanced team productivity and operational efficiency by guiding the optimization of digital marketing channels (organic/paid search, social media) using Agile methodologies.
- SEO and Content Strategy Implementation: Positioned the company at the forefront of market trends by executing innovative SEO and content strategies.
- Innovative Digital Product Development and Launch: Spearheaded the development and launch of digital products (funnels, widgets, landing pages), significantly improving user engagement and conversion rates. Coordinated with sales, marketing, and support teams for timely and budget-conscious product launches.
- Project Planning and Execution: Streamlined project planning and execution by coordinating with team members and leaders, ensuring strategic alignment and clarity in operations.
- Detailed Documentation and Communication: Facilitated effective cross-team communication and alignment of engineering and design requirements through meticulous documentation of user stories, specifications, and product features.
- Stakeholder Relationship Management: Managed and nurtured relationships with vendors, advertisers, and publishers, aligning with company objectives and adapting to market trends.
- Performance Metrics Analysis: Leveraged analytical skills to assess product performance metrics, driving continuous improvement and goal alignment.
- Cross-functional initiative Leadership: Led diverse initiatives to refine product offerings, enhance user experience, and drive revenue growth through innovative monetization and optimization strategies.
- Policy and Community Engagement: Updated and enforced company policies, promoting a culture of compliance and enhanced community engagement while focusing on organizational growth.
- Product Roadmap Prioritization: Prioritized the product roadmap to achieve targeted goals and metrics effectively.
Process Improvement Engineer
IDEAnovations
San Juan
2021.11 - 2022.06
- Solicited proposals from third parties to provide holistic costing data in proposal documentation.
- Documented feasibility and implementation of third-party projects for review and future reference.
- Supervised production workers to determine problematic areas and implement solutions for optimized production.
- Collected and organized data for use in key decision-making.
- Leveraged statistical data on production failures to pinpoint and eliminate flaws in manufacturing processes.
- Led a business process improvement project that consisted of
Four significant initiatives across interdependent units under an agile framework. As a result, 26 areas of opportunity were identified, and a capacity utilization analysis was deployed to optimize the total available capacity of operation. - Managed development and implementation of client digital experience portal, a product-added digital channel for customers to reach the service desk, engage in direct communication and share files securely.
Project Coordinator
Banco Popular De Puerto Rico
San Juan
2021.02 - 2021.11
- Supervised multiple projects from project start through delivery by prioritizing needs and delegating assignments.
- Kept projects on schedule by managing deadlines and adjusting workflows.
- Liaised between departments to facilitate communication and keep appropriate parties updated on project developments.
- Provided input and feedback on departmental initiatives, directives, and strategies to contribute to project success.
- Supervised letter automation initiative, which consisted of
programming letter communications for the various
mortgage service department - As a side project, developed an automated request form
that eliminated interruptions by more than 70% and allowed specialists to concentrate on other tasks.
Data Analyst
Banco Popular De Puerto Rico
San Juan
2020.07 - 2021.02
- Created various Excel documents to assist with pulling metrics data and presenting information to stakeholders for concise explanations of the best placement for needed resources.
- Produced monthly reports using advanced Excel spreadsheet functions.
- Utilized data visualization tools to communicate business insights effectively.
- Tested data prediction algorithms based on historical data.
- Created BI Dashboard for Popular (USA market)
management. The dashboard pulled data from performance reports, allowing management to make decisions regarding growth, expansion, and branch closures efficiently.
• Researched and resolved issues regarding the integrity of data flow into databases
Education
Bachelor of Science - Industrial Engineering
Polytechnic University of Puerto Rico
San Juan 2020.05 - 2020.05
Bachelor of Science - Communications
Turabo University
Caguas 2011.05 - 2011.05
Skills
Translating User Needs into Product Requirements
Long Term Vision
Agile Methodologies
Analytical and Problem Solving Mindset
Data-Driven Decision Making
User Experience (UX) Design
Technical Influence
Project Management
Stakeholder Management
Empathy
Certification
CSPO - Certified Scrum Product Owner
Professional Development
To further enhance my expertise in product management, I have completed the following specialized courses:
The Complete Storytelling Course for Speaking & Presenting: Mastered engaging and persuasive communication techniques essential for effective product presentations.
Learn Conversion Rate Optimization: Acquired practical strategies to improve website conversion rates, increasing customer engagement and sales.
Landing Page Design & Conversion Rate Optimization: Developed skills in designing high-converting landing pages focusing on user experience and effective call-to-action strategies.
Advanced Product Management: Leadership & Communication: Honed leadership skills and strategic communication techniques critical for leading cross-functional teams and driving product success.
Timeline
Product Manager
Money Group
2022.06 - Current
Process Improvement Engineer
IDEAnovations
2021.11 - 2022.06
Project Coordinator
Banco Popular De Puerto Rico
2021.02 - 2021.11
Data Analyst
Banco Popular De Puerto Rico
2020.07 - 2021.02
Bachelor of Science - Industrial Engineering
Polytechnic University of Puerto Rico
2020.05 - 2020.05
Bachelor of Science - Communications
Turabo University
2011.05 - 2011.05