Dominique Myatt Donovan

The Outreach and Marketing Specialist for the SBA District Office, I am responsible for the strategic planning, development, and execution of marketing and outreach efforts to promote SBA programs and services in the Puerto Rico and US Virgin Islands districts through extensive community engagement, fostering partnerships with local organizations, businesses, and government entities, as well as managing promotional campaigns and events to raise awareness of SBA initiatives. I work closely to ensure alignment of District goals and the successful promotion of SBA's mission to assist small businesses

• Strategic Marketing and Outreach: I develop and execute marketing plans and outreach strategies for SBA programs, focusing on local businesses, communities, and potential partners within Puerto Rico and the US Virgin Islands
• Community Engagement: Act as the primary liaison between the SBA and local businesses, civic organizations, event organizers, and community leaders
• Foster and maintain strategic partnerships with local stakeholders to increase program participation and impact
• Program Promotion and Event Support: Plan, coordinate, and execute promotional events, workshops, and information sessions to raise awareness of SBA services
• Manage event logistics, including booth set-up, coordination with vendors, and the preparation of promotional materials
• Marketing Campaigns: Assist with the creation and distribution of marketing materials, including brochures, digital content, and flyers
• Participate in the design and execution of city-wide marketing campaigns, ensuring alignment with SBA goals and the unique needs of the local community
• Content Creation and Distribution: Create engaging content to promote SBA programs and services across various platforms, including social media, websites, newsletters, and other communication channels
• Maintain up-to-date knowledge of local trends and relevant news to inform content strategies
• Public Relations and Media Engagement: Work in coordination with SBA’s PR team to ensure consistent and effective communication with the public and media outlets
• Help organize press conferences, media events, and tours for journalists and stakeholders
• Event Logistics and Coordination: Manage logistics for SBA’s participation in community events, including coordinating the distribution of promotional materials, setting up informational booths, and liaising with event organizers to ensure the successful execution of marketing campaigns
• Coordination with SBA Partners: Build and maintain strong relationships with other governmental agencies, community leaders, and local businesses
• Collaborate with key partners to enhance SBA visibility and ensure the effective dissemination of program information
• Data Tracking and Reporting: Track and report the effectiveness of marketing campaigns and outreach activities
• Gather data on event attendance, engagement metrics, and stakeholder feedback to continuously improve outreach strategies
• Customer Service and Relationship Building: Provide excellent customer service by addressing inquiries, offering guidance to small businesses, and helping community members understand SBA resources and opportunities
• Respond to inquiries in a timely and professional manner
• Promotional Material Management: Oversee the preparation, distribution, and tracking of promotional materials, including welcome packets, brochures, and other collateral
• Ensure that materials align with SBA’s branding and messaging
• Travel and Field Work: Participate in field activities, attending local events, conferences, and community gatherings
• Travel within Puerto Rico and the US Virgin Islands as needed to support outreach and marketing efforts
• Collaboration and Team Support: Work under the guidance of senior marketing managers to ensure alignment with broader SBA objectives
• Collaborate with internal teams, including program managers and other outreach specialists, to achieve marketing goals
• Professional Development: Stay current on industry trends, best practices in marketing and outreach, and community engagement strategies
• Participate in training and development opportunities to enhance professional skills

• Supervised the hotel’s brand identity to ensure authentic representation of unique luxury experience while maintaining brand consistency
• Created cohesive content schedules for social media platforms that aligned with the brand identity and voice
• Produced visual assets for promotional materials and social media
• Managed organization of all multimedia resources for the property and assisted in the production of photography and videos
• Oversaw creation of luxury marketing collateral, radiating sophistication and elegance
• Extensive expertise in planning, executing, and optimizing impactful PR campaigns
• Recognized for setting and achieving ambitious divisional goals while excelling in developing strategic media partnerships, fostering brand growth, and enhancing digital profiles to consistently reflect organizational values
• Spearheaded the ideation and development of innovative marketing campaigns, ensuring creativity and strategic alignment
• Stayed abreast of digital media developments, incorporating emerging trends into marketing strategies
• Enhanced the hotel’s online presence, carefully managing the website, social media, and online listings to reflect our luxury positioning
• Collaborated with the E-Marketing team to develop and implement effective internet marketing initiatives, ensuring alignment with organizational and Brand goals
• Carried out in-depth analysis of the luxury travel market, building tailored marketing strategies to attract and retain high-end clientele
• Designed marketing strategies targeting luxury market, while aligning with both short-term and long-term marketing goal
• Attended weekly revenue meetings and operations shift meetings as needed, contributing valuable insights to enhance overall operational efficiency
• Performed thorough competitive set reviews, conducted SWOT analysis, and closely monitored segment properties to maintain our competitive edge
• Handled the marketing budget efficiently to achieve ROI goals, utilizing data and analytics to optimize marketing strategies
• Cultivated strategic media partnerships to bolster campaign support and establishing relationships with media outlets, luxury influencers, and industry publications, securing positive coverage to enhance reputation
• Formulated comprehensive PR strategies and oversee the execution of product publicity throughout pre-launch, launch, and post-launch phases of significant content releases while ensuring uniform brand awareness across all advertising campaigns
• Worked closely with operations staff to guarantee a superior level of customer service, fostering a positive and memorable guest experience

• Demonstrated experience managing creative and digital media agencies
• Leveraged expertise in managing creative processes with advertising/PR agency partners
• Overhauled the entire PRTC corporate website, creating an improved and enhanced digital presence
• Built and maintained relationships with Mayors from various municipalities, effectively representing PRTC’s interests and objectives
• Involved in communication and event coordination with Consuls and their offices to ensure effective collaboration and impactful outcomes
• Coordinated and facilitated the visit of the King of Spain to the PRTC hub for the inauguration of a Nobel Peace Prize Book, showcasing PRTC’s significant contributions and accomplishments
• Played key role in creation and implementation for award-winning campaign, featuring a passport featuring tourism spots in each municipality
• Formulated and implemented comprehensive corporate communication strategies to enhance brand reputation and actively engage stakeholders, resulting in 15% positive media coverage and 20% growth in brand awareness
• Managed a dedicated team of four communication professionals, fostering an environment that drove productivity up by 30% and ensured the timely delivery of key projects
• Led crisis communication initiatives, navigating delicate situations and limiting reputation damage by a significant 25%
• Instituted a new internal communication platform resulting in substantial 40% boost in employee engagement and promoting a culture of collaboration among geographically dispersed teams
• Developed and nurtured key alliances with organizations, such as Hecho en Puerto Rico, Asociacion de Navieros, PRHTA, and Discover Puerto Rico, driving strategic partnerships and mutually beneficial relationships
• Acted as the face of the Puerto Rico Tourism Company at public functions, creating and delivering impactful presentations to educate diverse audiences about the organization's corporate initiatives and services
• Engaged with the corporate community, fostering awareness and understanding of the Puerto Rico Tourism Company's role in promoting tourism and economic development
• Provided valuable insights into the services and opportunities available for collaboration
• Lead and participated in projects designed to amplify outreach efforts
• This included coordinating events, campaigns, and collaborative initiatives that align with the goals of the Puerto Rico Tourism Company
• Worked closely with internal teams and external resources to ensure the success of outreach projects
• Foster a collaborative environment that maximizes the impact of corporate affairs initiatives and enhances the organization's reputation
• Strategize, execute, and evaluate the effectiveness of PR campaigns
• Establish and oversee objectives for the PR division, conducting regular performance assessments
• Cultivate strategic media partnerships to bolster campaign support
• Promote the company and its products through the organization of regular interviews and the issuance of press releases
• Ensure uniform brand awareness across all advertising campaigns
• Formulate comprehensive PR strategies and oversee the execution of product publicity throughout pre-launch, launch, and post-launch phases of significant content releases
• Offer expert counsel to leadership regarding various press opportunities
• Facilitate seamless coordination of PR efforts across different departments
• Maintain accurate records of PR campaign data and promptly prepare reports
• Handle sensitive matters adeptly to safeguard and enhance corporate reputation
• Contributed to the development and execution of a comprehensive communication strategy, ensuring consistent and effective messaging that aligns with the goals of the Puerto Rico Tourism Company

• Played a crucial role in shaping the company's market presence and driving growth through effective and innovative marketing strategies
• Developed and implemented comprehensive marketing strategies aligned with the company's overall objectives
• Analyzed market trends, consumer behavior, and competitor activities to identify opportunities for growth
• Planned and executed marketing campaigns to promote products or services effectively
• Monitored and optimized the company's online presence to enhance brand visibility and engagement

• Developed and implemented comprehensive marketing strategies aligned with the hotel's business objectives and target audience
• Built and executed public relations strategies to promote the hotel and offerings
• Planned and executed marketing campaigns to promote the hotel's services, events, and special offerings
• Promoted hotel's brand, attracting guests, and driving revenue through effective marketing strategies across various channels
• Utilized insights to tailor marketing strategies and enhanced the hotel's competitive position