Edgardo López
Business Development, Procurement, Brand Manager
Trujillo Alto
Summary
Passionate individual with purchasing, brand development, sales and marketing experience in the Retail, Import & Distribution, and Manufacturing sectors of the consumer goods industry. Currently, Business Development Manager Paramount Management Group LLC, the second ATM Operator Company in Puerto Rico. Interested in an opportunity on the retail & food industry. Talented Manager with expert team leadership, planning, and organizational skills built during successful career. Smoothly equip employees to independently handle daily functions and meet customer needs. Diligent trainer and mentor with exceptional management abilities and results-driven approach.
Overview
29
29
years of professional experience
Work History
Country Manager & Business Development Manager
Paramount Management Group LLC
03.2020 - Current
- Increased Paramount Management Group LLC ATM locations in Puerto Rico to 500 Terminals on multiple channels.
- Identify and negotiated with merchants the the opportunity of branded financial institution on 87 locations to help improve traffic and sales for all parties.
- Negotiated with merchants the launch of Crypto Currency ATM's were Bitcoin could be purchased under the BitStop branding. 26 locations were signed and operating in Puerto Rico
- Established strong relationships with key industry players for business growth and expansion.
- Led the successful launch of new products in local markets, driving revenue growth and brand recognition.
- Developed strategic partnerships to expand product offerings and enter new markets.
- Implemented process improvements, streamlining workflows and increasing team productivity.
- Optimized resource allocation, enhancing operational efficiency and reducing costs.
- Increased market share by developing and implementing effective sales strategies.
- Monitored performance metrics to assess progress towards goals, identifying areas for improvement as needed.
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
- Managed accounts to retain existing relationships and grow share of business.
- Managed revenue models, process flows, operations support and customer engagement strategies.
Value Proposition Manager and Convenience Store Coordinator
Puma Energy Caribe LLC
01.2018 - 01.2020
- Managed 35 Gas Stations in North West trade area providing support to the dealers in the sales of fuels, lubricants, LPG, and the convenience store.
- Negotiated lease reduction agreements with landlords to provide gas station dealers support in the monthly operational associated costs.
- Identify categories, products and vendors that will help stations increase their sales in the convenience store such as Beer, Snacks, Ice cream, among other opportunities based on the demographic and consumers trends in the area.
- Monitor and implement sales programs in 20 Super 7 Convenience Stores Franchise resulting in 20% increase in sales vs
- Budget.
- Implement promotion signage in the stores to help drive more sales.
- Negotiate with key vendors secondary exhibitions at store level.
- Coordinate Food Service training with vendor to help store operators and employees improve their product offering, service and reduction of product loss (shrinkage).
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Accomplished multiple tasks within established timeframes.
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
- Drove operational efficiency through data-driven decision-making processes, leveraging analytics tools for informed strategy development.
- Implemented innovative marketing campaigns that boosted brand awareness and generated significant sales leads.
- Conducted competitive analysis to identify market trends and capitalize on emerging opportunities for growth.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Leveraged data and analytics to make informed decisions and drive business improvements.
New Business, Brand and Category Manager
Trafon Group
01.2015 - 01.2018
- Developed go to market strategies for new brands and products such as Chobani Greek Yogurt, Bakerly Happy, The Cheesecake Factory, Family and Finest Pizza, Brushette Maretti, La Colombe, Grassy Roots among other leading brands in their respective categories
- Achieved over $3.6 million in sales.
- Evaluates supply chain and import requirements for the products that are not US origin to prevent violations and fines from regulatory agencies.
- Provided support to the sales team organization in the annual sales program’s negotiations with key customers.
- Negotiated with distributors promotional allowances and marketing support
- Cost, POP material, Coop allowance, sales incentives, event sponsorship, other.
- Performed monthly sales and distribution reviews with sales team to identify opportunities for brands.
- Reviews, develops and continually refines pricing plans for key brands according to company’s objectives.
- Evaluates, analyzes and continuously review inventories of key products with the purchasing team to prevent out stocks that impacts our fill rate and sales objectives.
- Performs business reviews with vendors to identify line extensions, promotions and activities to generate more sales.
- Developed detailed sales forecasts based on historical data, allowing for proactive inventory management decisions.
- Managed a diverse portfolio of products, ensuring optimal mix between high-margin items and cost-effective options for customers.
- Monitored industry trends to identify new business opportunities and emerging product categories for expansion.
- Reduced inventory costs through effective vendor negotiations and optimizing product assortments.
- Collaborated with cross-functional teams to develop promotional campaigns that effectively increased category awareness and sales growth.
- Streamlined procurement processes, resulting in more efficient order management and timely deliveries.
- Implemented data-driven pricing strategies to maximize profit margins while remaining competitive in the marketplace.
- Analyzed sales performance and adjusted marketing strategies to optimize revenue generation.
- Mentored junior team members in category management best practices, contributing to a high-performing and collaborative work environment.
- Conducted competitor analysis to stay informed about market dynamics and adjust strategic plans accordingly.
- Coordinated with store operations teams to ensure proper execution of merchandising plans at the store level, driving consistent brand presentation across all locations.
- Partnered with buyers to develop category-appropriate order frequency for spend under management.
- Assisted in conducting audits of key suppliers and monitored supplier performance.
- Optimized space allocation for product displays based on sales data, ensuring maximum visibility and sell-through rates.
Merchandising and Purchasing Manager
Barreto Holding Group
01.2013 - 01.2015
- Performed annual merchandising programs for four (4) stores.
- Provided advice and guidance on the implementation of best practices at store level to increase average ticket price.
- Increase gross margin by 5% in dairy, grocery and nonfood department.
- Supervised a team of 3 data entry personnel and 1 buyer (produce department).
- Implemented inventory control initiatives that reduced $100K in overstock items.
- Sourced vendors, built relationships, and negotiated prices.
- Purchased new products and oversaw inventory stocking and availability.
- Managed supplier relationships to ensure timely delivery of products and services.
- Achieved cost savings by negotiating contracts and pricing with suppliers.
- Coordinated paperwork, updated spreadsheets, and maintained permanent records.
- Established long-term agreements with strategic suppliers, securing favorable pricing and delivery terms.
- Implemented policies to reduce cost and eliminate waste.
- Trained junior staff members on best practices in purchasing management, contributing to their professional development and growth within the organization.
- Analyzed market trends and adjusted procurement strategies accordingly for optimal results.
- Monitored and evaluated vendor performance to determine compliance with quality standards.
- Conducted regular spend analysis reviews to identify opportunities for cost optimization within various categories.
- Generated reports, documents and analysis in Excel, Powerpoint for senior management review and approval.
- Adjusted procedures to maximize department effectiveness.
- Cultivated strong relationships with vendors to maintain and improve levels of customer service.
- Negotiated pricing and terms with vendors to secure best value for company.
- Communicated regularly with suppliers to uphold accountability for quality standards and timely delivery of goods.
- Researched and evaluated potential suppliers to determine best fits for company needs and to identify cost savings opportunities.
- Developed and tracked metrics to measure supplier performance and cost savings.
- Reviewed and approved purchase orders and invoices for accuracy and completeness.
Business Manager & Consulting
AccuBusiness Group
01.2012 - 01.2013
- Managed Aqua Star exit plan from Puerto Rico coordinating the shipping of 10 loads of seafood value at $1,000,000.
- Develop and oversaw the route to market strategy for Nestle Puerto Rico products distribution agreement via CC1 Direct achieving a 18% sales increase.
- Work closely with CC1 sales team in the process of identifying products, promotions and pricing programs that resulted in an increase of the overall distribution of 900 customers to 1,251.
- Led and managed Zee Medical Service, Puerto Rico sales reorganization reducing operational cost 5 %
- Develop monthly sales analysis reports and inventory management process that reduced out of stock by 10%.
- Negotiated contracts with suppliers and vendors, securing favorable terms for the company while maintaining strong relationships.
- Executed business plans to further strengthen and maximize territory sales and profits.
- Optimized resource allocation by closely monitoring project progress and adjusting priorities as needed.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
New Business Manager
GMT Corporation
01.2010 - 01.2012
- Managed vendor negotiations for market relaunching of Milk House brand generating 40% increase.
- Negotiated distribution and managed launch of 3 brands; Playero, Fiorucci, Wymans of Maine.
- Oversaw line extensions for multiple brands generating 12 % increase in t overall sales of company.
- Negotiated terms of ocean freight agreement with carrier reducing cost by $78,000.
- Negotiated favorable contract terms, securing beneficial agreements for both parties involved.
- Conducted comprehensive market research to identify emerging trends and potential opportunities for expansion.
New Business and Walmart Team Leader
Northwestern Selecta
01.2008 - 01.2010
- Develop and launch NuFarm Dairy Foods brand generating $2,000,000 in sales.
- Responsible for Walmart account sales of dairy and grocery departments
- Obtain 20% increase in sales.
- Managed process of vendor negotiations and line extension for company control labels; Numeat, Nuchef and Numar
- Over $500,000.00 in sales generated.
- Evaluated customer needs and feedback to drive product and service improvements.
- Cultivated positive relationships with vendors to deliver timely and cost-effective supply of services and materials.
New Business, Purchasing and Logistics Director
Puerto Rico Supplies Group
01.2000 - 01.2008
- Led PRSG new product development and line extension generating $15,000,000 in sales.
- Implemented strategic pricing and profit enhancing tactics increasing revenues by 10%.
- Participated in the annual sales and marketing forecasting planning process.
- Reorganized company supply chain reducing warehouse operational annual expenses by $500,000.
- Directed all commodity buying and risk management initiatives for key company products.
- Performed yearly freight negotiations generating cost savings of $200,000.
- Led PRSG employee team assigned to London Consulting initiative focused on improving operational and sales processes.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
- Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
- Negotiated favorable contracts with vendors for reduced costs and improved service quality.
- Increased company revenue by streamlining processes and implementing cost-saving measures.
- Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
- Drove business expansion by identifying new markets, conducting research, and developing targeted marketing campaigns.
- Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.
- Oversaw supply chain functions to verify inventory levels and budget adherence.
- Trained and guided team members to maintain high productivity and performance metrics.
- Assisted in recruiting, hiring and training of team members.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Reported issues to higher management with great detail.
- Managed purchasing, sales, marketing and customer account operations efficiently.
Category Buyer & Manager
Pueblo International
01.1996 - 01.2000
- Managed 26 categories with annual sales of $100,000,000.
- Achieved a 20% increase sales on beverages and liquor categories.
- Exceeded department sales and profit objectives by 12% three consecutive years.
- Led Deloitte & Touche Consulting Group Reengineering team focused on improving Pueblo’s procurement and merchandising process.
- Increased supplier performance through regular evaluations, feedback, and continuous improvement initiatives.
- Participated in benchmarking exercises comparing organizational procurement practices against industry standards to ensure competitiveness within the marketplace.
- Assessed and managed supplier performance for continuous improvement by leading supplier meetings.
- Achieved cost savings by negotiating contracts and securing best prices with suppliers.
- Conducted market research and analysis to identify potential new suppliers and stay informed on industry trends.
- Conducted market and supplier research to enhance sourcing and negotiation strategies.
- Interacted with vendors, store managers and other stakeholders to maintain on-time deliveries.
- Researched and identified new suppliers and vendors.
- Established relationships with vendors to secure competitive pricing and discounts.
- Cultivated relationships with wholesalers and distributors to increase inventory availability.
- Monitored and analyzed sales records, trends, or economic conditions to anticipate consumer buying patterns.
- Sourced new vendors in effort to boost range of products offered in store locations while reducing costs through strategic contract negotiations.
- Studied and monitored market trends to identify potential suppliers.
- Reviewed each store location's buying trends to ascertain correct assortment of apparel for maximum sales and profits.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Launched new products and services with thorough market research, leading to increased revenue growth.
Education
BA Business, Accounting -
Interamerican University
Puerto Rico01.1985
Skills
- Strategic Planning
- Sales management
- Product Launches
- Logistics Management
- Budget Management
- Vendor Relationship Management
- Trend Analysis
- Logistical Support
- Negotiation
- Performance Management
- Customer Relationship Management (CRM)
- Project Management
- Business Development
- Brand Management
Relatedexperience
- Accenture Supply Chain Management
- Category Management
- Total Quality
Languages
Spanish
Native language
English
Bilingual or Proficient (C2)
Timeline
Country Manager & Business Development Manager
Paramount Management Group LLC
03.2020 - Current
Value Proposition Manager and Convenience Store Coordinator
Puma Energy Caribe LLC
01.2018 - 01.2020
New Business, Brand and Category Manager
Trafon Group
01.2015 - 01.2018
Merchandising and Purchasing Manager
Barreto Holding Group
01.2013 - 01.2015
Business Manager & Consulting
AccuBusiness Group
01.2012 - 01.2013
New Business Manager
GMT Corporation
01.2010 - 01.2012
New Business and Walmart Team Leader
Northwestern Selecta
01.2008 - 01.2010
New Business, Purchasing and Logistics Director
Puerto Rico Supplies Group
01.2000 - 01.2008
Category Buyer & Manager
Pueblo International
01.1996 - 01.2000
BA Business, Accounting -
Interamerican University
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