EDWIN MELÉNDEZ PÉREZ
Summary
Results-driven professional with a Bachelor's Degree in Business Administration and Marketing Management. Expertise in developing strategies that enhance brand growth and monitor market activities. Proven ability to analyze data to drive business success and foster strong business relationships.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Data Analytics and E-commerce
Focus Consulting
Bayamon
2024.09 - 2025.05
- Conducted B2B and B2C competitive analysis to extract actionable insights for e-commerce strategies across USA distributors.
- Developed and implemented data-driven marketing strategies, optimizing online sales funnels to increase revenue growth.
- Leveraged analytics tools to track performance metrics, enhancing customer acquisition and retention efforts.
Marketing Intern
First Bank
San Juan
2023.02 - 2023.05
- Executed five customer personas, boosting targeted marketing campaign engagement by 30%.
- Streamlined digital file management processes, reducing retrieval time by 40%.
- Developed social media content and promotional materials to elevate brand visibility.
Ecotourism Services Coordinator
Municipio de San Juan Conexión Laboral
San Juan
2023.01 - 2023.02
- Drove a25% increase in tourism engagement through targeted digital marketing strategies.
- Coordinated logistics for eco-tourism events, attracting diverse audiences with effective promotions.
- Conducted market research to identify industry trends, influencingthe development of tourism strategies.
Customer Service Associate
Walgreens
Guaynabo
2022.05 - 2022.06
- Maintained 98% customer satisfaction rating in thehigh-traffic retail environment.
- Assisted over 50 customers per shift to enhance checkout efficiency.
- Resolved customer inquiries promptly, ensuring seamless shopping experiences.
- Facilitated increased repeat business through effective problem-solving strategies.
Commercial Student Intern
AbbVie
San Juan
2021.06 - 2021.07
- Conducted competitive market research on over five key competitors, yielding insights that shaped marketing strategies.
- Collaborated with three cross-functional teams to develop a comprehensive market analysis report influencing product positioning.
- Prepared sales and marketing presentations to enhance stakeholder decision-making processes.
Education
Certification in Data Analysis -
LeWagon
Remote05.2024
Bachelor of Business Administration - Marketing Management
University of Puerto Rico
San Juan, Puerto Rico06.2023
Skills
- Power BI and Google Analytics
- Python and SQL
- Google Sheets and MS Office
- Looker Studio and BigQuery
- GitHub and Zapier
- YouTube content management
- SellerAmp and SellerSnap
Certification
- Bank of America Professional Certification
- Google Fundamentals of Digital Marketing
- Amazon Web Cloud Practitioner Certification
- HP Summer Scholars Internship
Languages
Spanish
First Language
English
Proficient (C2)
C2
Hobbies
- Anime
- Gym
- Video Games
Timeline
Data Analytics and E-commerce
Focus Consulting
2024.09 - 2025.05
Marketing Intern
First Bank
2023.02 - 2023.05
Ecotourism Services Coordinator
Municipio de San Juan Conexión Laboral
2023.01 - 2023.02
Customer Service Associate
Walgreens
2022.05 - 2022.06
Commercial Student Intern
AbbVie
2021.06 - 2021.07
Certification in Data Analysis -
LeWagon
Bachelor of Business Administration - Marketing Management
University of Puerto Rico