Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Hobbies
Timeline
Generic

EDWIN MELÉNDEZ PÉREZ

Summary

Results-driven professional with a Bachelor's Degree in Business Administration and Marketing Management. Expertise in developing strategies that enhance brand growth and monitor market activities. Proven ability to analyze data to drive business success and foster strong business relationships.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Data Analytics and E-commerce

Focus Consulting
Bayamon
09.2024 - 05.2025
  • Conducted B2B and B2C competitive analysis to extract actionable insights for e-commerce strategies across USA distributors.
  • Developed and implemented data-driven marketing strategies, optimizing online sales funnels to increase revenue growth.
  • Leveraged analytics tools to track performance metrics, enhancing customer acquisition and retention efforts.

Marketing Intern

First Bank
San Juan
02.2023 - 05.2023
  • Executed five customer personas, boosting targeted marketing campaign engagement by 30%.
  • Streamlined digital file management processes, reducing retrieval time by 40%.
  • Developed social media content and promotional materials to elevate brand visibility.

Ecotourism Services Coordinator

Municipio de San Juan Conexión Laboral
San Juan
01.2023 - 02.2023
  • Drove a25% increase in tourism engagement through targeted digital marketing strategies.
  • Coordinated logistics for eco-tourism events, attracting diverse audiences with effective promotions.
  • Conducted market research to identify industry trends, influencingthe development of tourism strategies.

Customer Service Associate

Walgreens
Guaynabo
05.2022 - 06.2022
  • Maintained 98% customer satisfaction rating in thehigh-traffic retail environment.
  • Assisted over 50 customers per shift to enhance checkout efficiency.
  • Resolved customer inquiries promptly, ensuring seamless shopping experiences.
  • Facilitated increased repeat business through effective problem-solving strategies.

Commercial Student Intern

AbbVie
San Juan
06.2021 - 07.2021
  • Conducted competitive market research on over five key competitors, yielding insights that shaped marketing strategies.
  • Collaborated with three cross-functional teams to develop a comprehensive market analysis report influencing product positioning.
  • Prepared sales and marketing presentations to enhance stakeholder decision-making processes.

Education

Certification in Data Analysis -

LeWagon
Remote
05.2024

Bachelor of Business Administration - Marketing Management

University of Puerto Rico
San Juan, Puerto Rico
06.2023

Skills

  • Power BI and Google Analytics
  • Python and SQL
  • Google Sheets and MS Office
  • Looker Studio and BigQuery
  • GitHub and Zapier
  • YouTube content management
  • SellerAmp and SellerSnap

Certification

  • Bank of America Professional Certification
  • Google Fundamentals of Digital Marketing
  • Amazon Web Cloud Practitioner Certification
  • HP Summer Scholars Internship

Languages

Spanish
First Language
English
Proficient (C2)
C2

Hobbies

  • Anime
  • Gym
  • Video Games

Timeline

Data Analytics and E-commerce

Focus Consulting
09.2024 - 05.2025

Marketing Intern

First Bank
02.2023 - 05.2023

Ecotourism Services Coordinator

Municipio de San Juan Conexión Laboral
01.2023 - 02.2023

Customer Service Associate

Walgreens
05.2022 - 06.2022

Commercial Student Intern

AbbVie
06.2021 - 07.2021

Certification in Data Analysis -

LeWagon

Bachelor of Business Administration - Marketing Management

University of Puerto Rico
EDWIN MELÉNDEZ PÉREZ