Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Edwin Torres-Sánchez

Luquillo

Summary

Results-driven retail manager with extensive experience in team leadership and customer relationship management. Proven ability to implement effective visual merchandising strategies and enhance operational efficiency, contributing to improved customer satisfaction and sales performance.

Overview

33
33
years of professional experience

Work History

Gerente

Islands Optical
San Juan
05.2016 - 07.2025

  • Managed daily operations to ensure smooth workflow in optical retail environment.
  • Assisted customers in selecting eyewear, and explained product features effectively.
  • Coordinated inventory management to maintain adequate stock levels and organization.
  • Assisted customers in selecting eyewear, and explained product features effectively.
  • Implemented visual merchandising strategies to enhance product displays in-store.
  • Collaborated with team members to improve service efficiency and operational processes.
  • Supervised daily operations, including scheduling shifts and assigning duties.
  • Supervised daily operations, including scheduling shifts and assigning duties.
  • Conducted regular staff meetings to communicate updates, goals, and performance expectations.
  • Assisted customers in selecting eyewear, and explained product features effectively.
  • Resolved customer inquiries and concerns promptly to ensure satisfaction and loyalty.
  • Managed customer service inquiries and complaints in a timely manner.
  • Supervised daily operations, including scheduling shifts and assigning duties.
  • Maintained up-to-date knowledge of company products and services.
  • Ensured compliance with safety regulations and company policies.
  • Provided guidance and support to junior staff members on daily tasks, projects, and objectives.
  • Collaborated with management on developing strategic plans for achieving business goals.
  • Coordinated with other departments to ensure smooth flow of operations.
  • Developed a system for tracking inventory and ordering supplies as needed.
  • Organized training sessions for new hires to familiarize them with the workplace environment.
  • Established processes for monitoring customer satisfaction levels.
  • Assisted in the development of operational strategies to ensure efficient and productive operations.
  • Remained calm and professional in stressful circumstances and effectively diffused tense situations.
  • Delegated work to staff, setting priorities and goals.
  • Recruited and trained new employees to meet job requirements.
  • Produced thorough, accurate, and timely reports of project activities.
  • Evaluated individual and team business performance, and identified opportunities for improvement.
  • Implemented quality control measures to uphold company standards.

Retail Store Manager

Lens Crafters, Luxottica Retail
San Juan
11.1992 - 05.2016
  • Managed daily operations and staff in a fast-paced retail environment.
  • Trained and developed sales team to enhance customer service skills.
  • Implemented visual merchandising strategies to optimize product displays.
  • Coordinated inventory management and replenishment processes efficiently.
  • Analyzed sales trends to inform product selection and promotions.
  • Fostered a positive team culture through regular meetings and feedback sessions.
  • Resolved customer complaints promptly to maintain satisfaction levels.
  • Collaborated with upper management on strategic planning and store initiatives.
  • Created weekly and monthly reports on store performance and sales objectives.
  • Ensured customer satisfaction by handling inquiries, complaints, and returns professionally.
  • Increased store sales by cross-selling complementary items.
  • Managed staffing schedules, interviewed potential employees, and provided training for new hires.
  • Maintained inventory accuracy by counting stock-on-hand and reconciling discrepancies.
  • Maintained a clean work environment to promote safety standards.
  • Resolved conflicts between customers and staff members in a professional manner.
  • Monitored employee performance and provided feedback to improve productivity.
  • Handled high volume sales with cash, credit and gift card transactions, balancing cash draw at end of shift with 100% accuracy rate.
  • Motivated higher sales through incentives, reward-based programs and positive reinforcement of good sales practices.
  • Greeted guests promptly with positive attitude and asked open-ended questions to better understand shopping needs.
  • Established relationships with vendors, suppliers, and other partners.
  • Planned promotional events such as in-store discounts or special offers.
  • Reviewed financial statements regularly to track store performance.
  • Improved profitability by executing daily, weekly, and monthly floor plan changes.
  • Researched current trends in the retail industry to stay competitive.
  • Led employee performance evaluations, and rewarded top performers to retain quality personnel.
  • Provided in-depth information on product features so customers could make educated buying decisions.
  • Taught junior employees proactive strategies to meet operational and sales goals.
  • Coordinated with other departments within the organization.
  • Provided guidance to staff members regarding operational procedures.
  • Monitored team sales targets, and addressed deficiencies.
  • Reviewed store policies and made changes to streamline operations, and increase productivity.
  • Mentored employees in the management of complicated sales, complex issues, and difficult customers.
  • Developed plans for increasing customer loyalty programs.
  • Maintained detailed and accurate accounting records by overseeing the documentation of sales, purchases, and requisitions.
  • Built a talented and successful team that increased department sales.
  • Collaborated with team members to develop creative solutions for challenges.
  • Positively impacted product relevance through careful distribution, merchandising, and display techniques.
  • Analyzed market data to identify areas of improvement within the store.
  • Kept the department on target to meet sales and profit objectives by minimizing waste and pursuing revenue generation opportunities.
  • Demonstrated knowledge of audit and compliance standards.
  • Collaborated with the HR department to recruit, hire, and onboard new sales staff.
  • Managed a team of sales associates, ensuring high levels of customer service and sales performance.
  • Ensured compliance with company policies and procedures by all staff members.
  • Conducted regular performance reviews, providing constructive feedback, and coaching to improve sales skills.
  • Implemented loss prevention strategies to reduce shrinkage and improve profitability.
  • Managed the store budget, controlling expenses to ensure that financial objectives were met.
  • Trained new and existing staff on product knowledge, sales techniques, and customer service standards.
  • Oversaw visual merchandising, ensuring the sales floor was attractively arranged to maximize customer interest and sales.
  • Analyzed sales data to identify trends, opportunities for growth, and areas requiring improvement.
  • Set individual and team sales goals, motivating staff to meet and exceed these targets.
  • Supported sales team members to drive growth and development.
  • Improved profit margins by effectively managing expenses, budget, and overhead, increasing closings, and optimizing product turns.
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Established ambitious goals for employees to promote achievement and surpass business targets.
  • Directed and coordinated products, services and sales activities.
  • Coordinated Daily Field Reports (DFRs) and distributed to clients.
  • Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
  • Oversaw regional and local sales managers and staff.
  • Gained market share in new sales performance through aggressive team training.
  • Developed and significantly grew assigned territory using strong engagement and marketing skills.
  • Conducted regular performance reviews, providing constructive feedback, and coaching to improve sales skills.
  • Utilized CRM systems to manage customer relationships and personalize sales efforts.

Education

Associate of Science - Optometric Tech

National College
Bayamon
01-1989

Associate of Applied Science - Business Administration

National College
Bayamon
01-1986

Skills

  • Inventory management
  • Visual merchandising
  • Customer relationship management
  • Staff training
  • Sales analysis
  • Team leadership
  • Conflict resolution
  • Performance management
  • Strategic planning
  • Effective communication
  • Problem solving
  • Adaptability
  • Time management
  • Decision making
  • Customer satisfaction
  • Orientating and training
  • Project management abilities
  • Product and service sales
  • Policy administration
  • Team motivation
  • Team collaboration
  • Retail operations management
  • Multitasking and organization
  • Workplace safety compliance
  • Staff training and development
  • Money handling
  • Financial reporting
  • Negotiation
  • Customer service and satisfaction
  • Business administration
  • Sales strategies
  • Goal setting
  • Business development
  • Corporate social responsibility
  • Promotional planning
  • Employee scheduling
  • Problem solving
  • Google drive
  • Compliance
  • Employee performance evaluations
  • Team building
  • Staff development
  • Decision-making
  • Policy enforcement
  • Customer relations
  • Customer service
  • Sales monitoring
  • Customer relationship management (CRM)

References

References available upon request.

Timeline

Gerente

Islands Optical
05.2016 - 07.2025

Retail Store Manager

Lens Crafters, Luxottica Retail
11.1992 - 05.2016

Associate of Science - Optometric Tech

National College

Associate of Applied Science - Business Administration

National College

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Edwin Torres-Sánchez