ELYMAR SUAREZ

• Manage and influence Dealers to ensure volumes keep growing up and service stations performance improves consistently.
• Develop and execute annual business plan for Super 7 Convenience Stores and “Multisite” Dealers.
• Persuade Dealers to participate in Retail Marketing initiatives like Fleet Card, Puma Fast Pay and promotions.
• Identifying and capture business opportunities (new sites, upgrades, contract renewals) by developing and executing negotiation strategies in Retail field.
• Execute plan with objectives to maximize revenues and profit for Retail Commercial.
• Promote process improvement for business line and new business by new strategies and ways of working.
• Participation in enhancing service levels by implementing Mystery Shopper in C-Stores.

Results:

*Increase 10% of Super 7 Convenience Stores’ Sales vs Budget and 3% in Fueling Actual Sales vs FCST as October 30, 2020

*100% of compliance in CRM Salesforce, Audits and Marketing initiatives from November 2018 to the present.

• Develop and implement sales plan and manage all phases of the sales cycle-from prospecting to close and follow-up support.
• Achieve sales goal and revenue by successfully managing the media consultants.
• Develop a strong sales team by mentoring, coaching, monitoring results, digital and printed book personal and field training.
• Design and implementation of strategies and tactics to improve sales team performance such as: measuring the media consultants’ ratio, steps to successful selling and tracking sales team metrics.
• Build and promote strong, long-lasting customer relationships by understanding their needs.

Results

*Achieved above the 90% of quota consistently.

• Development and execution of strategies aligned to marketing plan objectives.
• Implementation of Regional Best Practices in local market.
• Launch of new products with 360 plan: PR, BTL, ATL, incentive plans for Sale Reps, Gifts to Zone and Divisional Managers, Brand Building, Social Media Campaign, Website Design, Sampling, Endomarketing and Pricing Strategy for Reps and Consumers, among others.
• Presentation of Annual Marketing Planning.
• Cost structure assessment with the goal of providing better profitability.
• Market research supported by different studies and tools such as competitive pricing, advertising, Kantar Panel, Euromonitor, competitive report, market share, brand, sample design, launchings and shopper behavior.
• Management of Ad campaigns.
• Flowchart with Ad.
• Agency and Finance department.
• Trainings for Zone Managers.
• Participation in Sales Force's national and regional presentation.

Achievements:

*2013→ Growth of 11% in Hair Care and 14% in Personal Care vs Marketing Plan.

*2012→ Launch of Lotus Shield oversold 11% vs estimated.

*Naturals Restage increased in Gross Sales vs average 2011.