Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
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Eric John González Sauber

San Juan

Summary

Dynamic and results-driven with experience in business sales, marketing, and management within the retail and distribution industries, especially food & beverage. Skilled in developing strategic marketing plans, client relations, and market research. Fluent in both English and Spanish, with a strong foundation in digital tools such as Microsoft Word, Excel, and PowerPoint. Passionate about wine & liquor industry, real estate, and pursuing certifications in sommelier expertise and project management.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Marketing Coordinator

The House Wine, Beer & More
San Juan
04.2024 - Current
  • Developed and executed marketing plans for trade shows, promotional events, and internal initiatives to increase brand awareness.
  • Managed relationships with external vendors to negotiate cost-effective contracts and ensure successful project delivery.
  • Boosted brand visibility and customer engagement through targeted social media, print, and email campaigns.
  • Conducted market research and competitive analysis to identify industry trends and strategic opportunities.
  • Created and managed social media campaigns, increasing audience engagement and brand reach.
  • Designed and executed creative email marketing campaigns to drive sales growth.
  • Oversaw marketing collateral production, including copywriting, images, videos, and other promotional materials.
  • Enhanced website content and SEO strategies to improve search engine rankings and online visibility.
  • Fostered partnerships with influencers and industry leaders to amplify brand messaging.
  • Organized and executed product tastings, presentations, and brand showcases to attract potential clients and partners.
  • Streamlined event planning processes to ensure the success of product launches and promotional campaigns.
  • Implemented customer feedback mechanisms to enhance product offerings and strengthen client relationships.
  • Established and optimized business development strategies based on market data, company targets, and budget considerations.
  • Executed comprehensive marketing plans that consistently met or exceeded revenue growth targets.

Assistant Store Manager

SuperMax
San Juan
11.2023 - 04.2024
  • Managed opening and closing procedures and recommended changes to enhance efficiency for an online-only, delivery-based supermarket retail store (Darkstore).
  • Suggested implementing a 'suggested order' algorithm to facilitate and automate supplier orders for each department.
  • Responded to customer concerns, working with management to significantly improve customer satisfaction ratings.
  • Analyzed customer feedback and implemented strategies to enhance the overall customer experience.
  • Supervised and mentored staff, improving skills and achieving daily operational objectives.
  • Assisted the Store Manager in analyzing sales trends to optimize store performance.
  • Provided budgeting support to maintain financial stability.
  • Streamlined inventory management with regular audits, precise ordering, and efficient stock organization.
  • Developed and maintained strong relationships with vendors to ensure timely product delivery.
  • Established clear communication channels and optimized scheduling for improved team coordination.
  • Fostered a positive work culture by promoting teamwork and recognizing individual achievements.
  • Increased employee retention by improving training programs in customer service and product knowledge.
  • Verified inventory counts to stay within budget and maintain financial accuracy.

Key Account Manager

Pan American Grain
San Juan
12.2017 - 05.2020
  • Conducted regular account reviews with clients to assess performance, identify growth opportunities, and strengthen relationships.
  • Analyzed sales and customer data to identify trends and increase profitability.
  • Managed key accounts such as Costco, Walgreens, CVS, Duty-Free Shops, and Military Bases.
  • Help assist the company's top sales division manager tend to the company's top clients/accounts such as Walmart & Sam's Club.
  • Supervised a team of five DSD (Direct-Store-Distribution) vendors, ensuring efficient in-store execution.
  • Created and implemented in-store marketing displays for seasonal promotions.
  • Developed and delivered customized product presentations for key clients, positioning products effectively.
  • Built and maintained strong client relationships, increasing retention and repeat business.
  • Coordinated with internal teams to ensure timely product delivery and meet client expectations.
  • Conducted market analysis to identify new sales opportunities and expand the client base.
  • Collaborated with marketing teams to create targeted promotional materials, increasing brand visibility.
  • Developed sales forecasts to meet daily, monthly, and annual revenue targets.
  • Improved client retention rates through personalized follow-up strategies and proactive problem-solving.
  • Achieved or exceeded company-defined sales quotas.
  • Attended industry events and conferences to network and promote company offerings.
  • Maintained current knowledge of marketplace trends and industry developments.
  • Fostered long-term customer loyalty through responsive communication.

Education

Bachelor of Science - Marketing & Management

Fairfield University - Dolan School of Business
Fairfield, CT
05.2017

Skills

  • Proficiency in Microsoft Excel
  • Proficiency in PowerPoint
  • Proficiency in Word
  • Strategic Problem-Solving
  • Team Leadership
  • Mentoring
  • CRM
  • Data Entry Systems
  • Resilient
  • Persistent
  • Entrepreneurial Mindset
  • Visionary Thinking
  • Passionate
  • Results-Driven
  • Adaptability
  • Quick Decision-Making

Certification

Real Estate License/Broker, 04/2023

Languages

  • Fluent in Spanish
  • Fluent in English

Timeline

Marketing Coordinator

The House Wine, Beer & More
04.2024 - Current

Assistant Store Manager

SuperMax
11.2023 - 04.2024

Key Account Manager

Pan American Grain
12.2017 - 05.2020

Bachelor of Science - Marketing & Management

Fairfield University - Dolan School of Business

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Eric John González Sauber