Erik G. Maldonado Ríos

Recent marketing graduate with knowledge in marketing management, integrated marketing communication, strategic marketing, and product management. Equipped with practical skills in digital marketing, market research, and global marketing strategies, gained through academic coursework and seminars. Eager to contribute to the growth and continued success of Banco Popular by leveraging strong communication, business management, and problem-solving abilities to support corporate marketing initiatives. Member of the American Marketing Association, eager to further develop skills and contribute to innovative marketing strategies.

• Marketing Research Study on Consumer Behavior (College Simulation), Conducted an analysis of consumer behavior trends in Puerto Rico as part of a classroom simulation. Designed surveys, collected data from 500 participants, and analyzed the results with guidance from professors to recommend marketing strategies for small businesses.
• Brand Positioning Project for Local Retailer (Case Study), Collaborated with classmates on a case study to develop a brand positioning strategy for a fictional clothing retailer. Created marketing plans, identified target markets, and performed competitive analysis, applying theoretical concepts learned in class.
• Digital Marketing Campaign for Nonprofit Organization (Mock Project), Designed a mock digital marketing campaign using Google Ads and social media platforms in a class project. Increased the nonprofit’s visibility in the simulation by 30%, tracked performance with Google Analytics, and presented results to peers and professors.

• Marketing Management
  Learned to analyze markets, create marketing strategies, and manage marketing operations through case studies and simulations under the guidance of professors.
• Digital Marketing
  Gained hands-on experience with SEO, SEM, and social media management in classroom projects and mock campaigns. Practiced using digital platforms to increase brand visibility and track performance metrics through tools like Google Analytics.
• Marketing Research
  Conducted marketing research using real-world simulations, designing surveys, and analyzing data to make informed marketing decisions.
• Integrated Marketing Communication
  Learned to coordinate advertising, public relations, and sales promotion through collaborative university projects.
• Global Marketing
  Explored international marketing strategies in university simulations, considering cultural, legal, and economic factors.
• Business Communication
  Developed strong corporate communication skills through classroom exercises, writing reports, and presenting business solutions to peers and professors.
• Fundamentals of Business Management
  Acquired foundational knowledge of business functions, including finance, operations, and HR, by analyzing business cases in class.
• Integrated Seminar in Marketing
  Engaged in discussions and projects that covered multiple aspects of marketing, from product management to digital marketing strategies.
• Product Management
  Learned the entire product lifecycle management process, from ideation to market launch, through case studies and classroom projects.