Ernesto Calzadilla Santiago
Barceloneta
Summary
Result-driven, customer-centered, detail-oriented manager with 24 years of Store management and supervisory position. Motivated by excellence to overachieve customer expectation and excel company goals through business and merchandise management, organizational productivity and performance. With a talent for developing other leaders with an equal desire to excel and win. Strengths in: Customer Relations, Team Building and Leadership, Product Knowledge Program Development, Staff Development and Progression, Operational Excellence, Strategic and Organizational Planning. High-performing Manager with over 24 years of experience delivering successful improvements for business operations, profitability and team development. Resourceful project manager and compliance specialist to thrive in fast-paced and changing environments. Dedicated to sustaining operational accuracy and delivering results for optimal profitability.
Overview
22
22
years of professional experience
1
1
Certification
Work History
District Manager
Zumiez
Barceloneta, Puerto Rico
01.2017 - Current
- Oversees Puerto Rico District Sales and maintains Store Managers that can run stores in Puerto Rico
- Responsible for overall District performance in the areas of people development, sales, payroll and Inventories
- Responsible for coordinating action plans in the areas of people development, sales, payroll, inventory and budget.
- Maximized branch revenue by optimizing daily operations.
- Coached, developed and motivated team to achieve revenue goals.
- Worked with direct reports to develop and implement action plans, improving operating results.
- Developed and enhanced sales and merchandising programs, positively impacting bottom-line profitability with strong growth.
- Identified opportunities for process improvement across multiple locations within the district.
- Organized promotional events in order to drive sales volume in the district's stores.
- Identified and developed top talent within management structure to promote performance-oriented culture.
- Mentored team members by demonstrating best practices for sales and customer service.
- Managed all personnel matters within the district including recruitment, hiring, performance reviews, disciplinary actions.
- Collaborated with other departments such as marketing, human resources, finance, to achieve goals set by upper management.
- Maintained accurate records of employee attendance and payroll information for all stores within the district.
- Conducted regular store visits to ensure compliance with company policies, standards, and regulations.
Senior Store Manager
Zumiez
Barceloneta
03.2016 - 01.2017
- Oversees one store as a Store Manager and maintains a staff that can run the store independently of the SSM
- Maximize personal and store sales results through selling, maintaining and covering zones
- Responsible for overall store performance in the areas of people development, sales, payroll and inventory
- Performs district manager duties in up to 5 other stores
- The area a senior store manager oversees is a part of a district
- The SSM is responsible for coordinating plans and actions in the areas of people development, sales, payroll, inventory and budgets with their district manager.
- Oversaw the execution of visual merchandising activities in line with corporate standards.
- Prepared staff work schedules and assigned team members to specific duties.
- Created weekly schedules to ensure adequate coverage of the store during operating hours.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Trained new staff members on policies, procedures, product knowledge and selling techniques.
- Motivated and supervised staff to ensure productivity and customer satisfaction.
Store Manager
Zumiez
Barceloneta
08.2015 - 01.2017
- Monitored employee performance and identified performance gaps for corrective action.
- Strengthened work flow productivity by hiring, managing and developing top talent.
- Managed inventory tracking and physical inventory counts to minimize loss.
- Prepared monthly reports on sales figures, expenses, profits.
- Trained and mentored associates to teach daily tasks and procedures.
- Established store tactics and strategies to achieve operational performance and sales goals.
- Developed strategies to maximize sales and profitability.
- Recruited, trained and supervised new employees.
- Prepared weekly schedules to verify proper floor coverage within fiscal guidelines.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
Assistant Manager
Zumiez
Barceloneta
08.2014 - 08.2015
- Maximizes personal & store sales results through selling, maintaining & covering zones
- Assists the Store Manager in maximizing sales results in the area of sales, merchandising & operations
- Delegated tasks to team members based upon skill level and to achieve organizational goals.
- Produced thorough, accurate and timely reports of project activities.
- Served as a liaison between staff members and senior management personnel.
- Directed and led employees, supervising activities to drive productivity and efficiency.
- Maintained inventory accuracy by counting stock-on-hand and reconciling discrepancies.
- Mentored staff to enhance skills and achieve daily targets, using hands-on and motivational leadership.
- Assigned work and monitored performance of project personnel.
- Assisted supervisor in evaluating employee performance and cultivating improvement initiatives.
- Completed day-to-day duties accurately and efficiently.
Store Manager/Area Manager/ Key Area Manager/ District Manager in Training/Store Manager
Journeys
Barceloneta
01.2002 - 01.2013
- Store Operations Manager
- Prepared weekly schedules to verify proper floor coverage within fiscal guidelines.
- Oversaw inventory management through cycle counts, audits and shrinkage control.
- Enhanced customer satisfaction and store operations through relationship building and daily problem-solving.
- Developed strategies to maximize sales and profitability.
- Prepared staff work schedules and assigned team members to specific duties.
- Installed new POS system to streamline more efficient operations.
- Trained and mentored associates to teach daily tasks and procedures.
- Recruited, trained and supervised new employees.
- Worked with cross-functional teams to achieve goals.
- Identified business opportunities by analyzing consumer trends within local markets.
- Consistently achieved 46.66% sales increase over forecast.
- Mentored and internally promoted successful company sales and account management staff into leadership positions to drive company growth.
- Collaborated with Sr. Athletic Category Merchandiser Retro Athletics at Genesco to improve performance and grow sales
Education
A.A.S - Computer Science
Universidad Interamericana
Bayamon, PR01.2002
Skills
- Operations Oversight
- Staff Recruiting
- Leadership Development
- Profitability Optimization
- Budgeting Skills
- Action Plans
- Performance Oversight
- Staff Supervision
- Leadership Skills
- Decision-Making
Certification
Genesco Authorised Auditor, 01/2012, 01/2013, Conduct Store Inventory Audits for Journeys stores in district 4 in Puerto Rico
Additional Information
- EXPERIENCE HIGHLIGHTS Associated with Zumiez Honors and awards
- Top Trade Area Sales in the Southeast Division for fiscal year of 2022
- Cycle 1 District with the Top Profit in Southeast Division 2022
- Top Trade Area Sales Performer 2021
- Top Trade Area Sales Performer 2020
- Zumiez District Manager of the year nominee 2017 Fl Gulf Coast Region/ Southeast Division.
- Most Inspirational GP Class 2017 Associated with Journeys Business Manager
- Increased sales by sales by 128% in over a 6 years span.
- Increased sales volume in 5 consecutive years.
- Started as a Part Time Sales Associate and reached District Manager in Training position in 2012.
- Increased Sales by 55% in 2009.
- Won $100,000. sales increased award in 4 years.
- Increased sales volume from $700,000. to 1.6 million.
- Certified Official Genesco Authorized Auditor in 2010. In charged of performing Operational and Inventory Audits for the District of P.R.
- Received Audit Excellence Achievement award for 3 consecutive years.
- Facebook ambassador for the District of Puerto Rico, and first among Facebook ambassadors in traffic generated on the Journeys Facebook page for 2012.
- Instrumental in communicating marketing strategies and new product research to Senior Category Merchandiser. Coach Manager
- Responsible for training employees on how to reach personal sales goals and standards of performance objectives.
- Trained and coached staff to reach goals on standard of performance objectives. coaching and mentoring new employees and managers of the P.R. districting business acumen, HR procedures, staff development, and merchandising procedures, primarily through strong leadership. Management/Leadership
- Ability to challenge, motivate and inspire associates in an atmosphere of mutual respect and professionalism, and contributed to 8 employees receiving promotions in my past job experience. Customer Service
- Possess strong communication, organizational and customer service skills. Ensuring that the client remains the top priority.
Accomplishments
- Zumiez Top Trade Area Sales in the Southeast Division for fiscal year of 2022
- District with the Top Profit in Southeast Division 2022
- Zumiez Top Trade Area Sales Performer in the company in 2021
- Zumiez Top Trade Area Sales Performer in the company in 2020
- Zumiez District Manager of the year nominee 2017 Fl Gulf Coast Region/ Southeast Division.
- Increased sales at Journeys by sales by 128% in over a 6 years (2005-2011)
- Increased sales volume in 6 consecutive years at Journeys (2005-2011).
Languages
Spanish
First Language
English
Advanced (C1)
C1
References
References available upon request.
Timeline
District Manager
Zumiez
01.2017 - Current
Senior Store Manager
Zumiez
03.2016 - 01.2017
Store Manager
Zumiez
08.2015 - 01.2017
Assistant Manager
Zumiez
08.2014 - 08.2015
Store Manager/Area Manager/ Key Area Manager/ District Manager in Training/Store Manager
Journeys
01.2002 - 01.2013
A.A.S - Computer Science
Universidad Interamericana
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