Dedicated general manager skilled with working under pressure, adapting to new situations, industries, and challenges. Experience in planning, developing, managing, and implementing digital marketing strategies and created net new business lines and digital companies. Knowledge of leading SEO, Product, Operations, and engineering teams paired with deep familiarity of digital marketing channels. Resourceful and skillful in measuring ROIs and KPIs and preparing and managing digital marketing budgets.
Hi, I’m
ESTEFANÍA VALE GUERRA
Product, Marketing, And Business Operations
San Juan, PR,Puerto Rico
Summary
Overview
6
years of professional experience
4
years of post-secondary education
3
Language
Work History
Red VenturesSan Juan, Puerto Rico
Director (GM)
01.2022 - Current
Job overview
- Evaluated investment potential of companies and net new business lines with thorough assessments of historical data, operational activities and future objectives and built financial models for due diligence of newly acquired company.
- Collaborated with SEO, product and creative teams to generate dynamic marketing content and exceptional UX which grew organic audience acquisition 400%+ in 2021 and consistent 80% MoM growth in 2022.
- Negotiated data contracts at lowest possible cost to increase product utility, audience trust and engagement.
Red VenturesSan Juan, Puerto Rico
Product Senior Associate
01.2020 - 01.2022
Job overview
- Conceptualized and created new product/business lines and optimized customer engagement by aggressive prioritization.
- Managed 18 professionals focused on improving marketing, product, operations, engineering and creative initiatives to surpass forecasted bottom line by cultivating forward-thinking, inclusive and performance-driver team culture.
Red VenturesCharlotte, North Carolina
Product Analyst
10.2018 - 12.2019
Job overview
- Supported development and creative teams in generation of technical requirements and product documentation to achieve various lifts in product engagement (average of 20%+).
- Tracked key metrics and developed yearly roadmaps to surpass business forecasts on Allconnect.com.
- Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy, and content planning in various industry business groups (telecommunications and healthcare scheduling).
Education FirstCambridge, MA
Education Consultant
04.2017 - 10.2018
Job overview
- In charge of Broward and Palm Beach School County territory and grew sales YoY through marketing initiatives and consultative sales calls.
- Interviewed and mentored new team members through peer feedback and territory analytics.
Pepsi CoWilmington, MA
Customer Management Senior Associate
08.2016 - 03.2017
Job overview
- Increased space allocation, product distribution, market share, and sales volume in assigned accounts by negotiating with clients in multiple languages.
- Merchandised product sections and built displays to stimulate sales in bodega and major supermarkets.
- Switched 21 competitor account to exclusively sell PepsiCo products.
Management Search IncProvidence, RI
Executive Search and Recruiting, Management Search Consultant
09.2015 - 11.2015
Job overview
- Researched, wrote, and published multiple blogs for submission to The Searcher Post
- Recruited exceptional talent on national scale using direct sourcing.
Pepsi CoWilmington, MA
Campus Recruit Sales
06.2015 - 08.2015
Job overview
- Solicited new business to increase volume and utilized point of purchase materials to stimulate sales
- Generated selling opportunities by maintaining and increasing shelf facing, rotating products and created net new promotional materials in major retail stores.
Adworks CorpGuaynabo, PR
Public Relations Intern
06.2012 - 08.2012
Job overview
- Advertising, Public Relations, Digital, and Social Media Agency. Managed media, press, and public relations issues with the inauguration of Carl’s Jr Restaurant, which exceeded opening day projections by 20%.
- Researched, negotiated, implemented, and tracked advertising and public relations activities which insured maximum exposure in all local media.
Education
Bryant University Rhode Island
Bachelor of Science from Business Administration, Marketing, Italian
08.2012 - 05.2016
University Overview
Skills
Product Management
Timeline
Director (GM)
Red Ventures
01.2022 - Current
Product Senior Associate
Red Ventures
01.2020 - 01.2022
Product Analyst
Red Ventures
10.2018 - 12.2019
Education Consultant
Education First
04.2017 - 10.2018
Customer Management Senior Associate
Pepsi Co
08.2016 - 03.2017
Executive Search and Recruiting, Management Search Consultant
Management Search Inc
09.2015 - 11.2015
Campus Recruit Sales
Pepsi Co
06.2015 - 08.2015
Bryant University
Bachelor of Science from Business Administration, Marketing, Italian
08.2012 - 05.2016
Public Relations Intern
Adworks Corp
06.2012 - 08.2012
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