Francisco Moran
Summary
Dynamic and results-driven business leader with over 15 years of experience in sales, operations, and management within the retail, wholesale and manufacturing sectors. Proven track record of driving significant revenue growth, optimizing operational processes, and leading cross-functional teams to achieve strategic goals. Adept at developing and implementing innovative marketing strategies, improving product offerings, and enhancing customer relationships.
Overview
17
17
years of professional experience
Work History
Director of Operations and Sales
Encanto Giving Tree
01.2021 - Current
- Company Overview: Vital
- Spearheaded a 300% increase in manufacturing production through strategic enhancements and process optimizations
- Oversaw daily operations across multiple departments, ensuring seamless coordination and efficient execution of tasks.
- Developed and implemented Standard Operating Procedures (SOPs) for all departments, including fulfillment, delivery, and sales, leading to improved efficiency
- Conducted market research to integrate advanced machinery, enhancing manufacturing procedures
- Managed the recruitment and interviewing process for all supervisory positions, ensuring a skilled and motivated team
- Upgraded branding and packaging to align with market trends and customer preferences
- Led research and development efforts for new products, focusing on innovative packaging solutions
- Collaborated with the security team to enhance security protocols, including real-time surveillance and bag check policies
Director of Sales
Encanto Giving Tree
01.2019 - 01.2021
- Company Overview: Vital
- Achieved a remarkable increase in sales from $65K to $189K in the first month, with consistent growth reaching $1.2 million in monthly sales over two years
- Designed and executed new product ideas and marketing strategies, significantly boosting market presence
- Conducted extensive market research to identify and address consumer needs, driving product adoption
- Implemented a bundle sales strategy that facilitated a balanced movement of all SKUs, minimizing product lag
- Developed educational materials to effectively communicate product benefits and features
- Oversaw logistics and route planning for efficient product delivery
- Fostered and maintained strong relationships with both existing and new clients
- Vital
Assistant Manager
Oakley Store
01.2011 - 01.2019
- Company Overview: Plaza Las Américas, San Juan, PR
- Assisted the store manager in training and managing employees, optimizing sales performance through effective daily task execution
- Assigned specific duties and managed work schedules according to the payroll matrix
- Ensured compliance with corporate standards by overseeing merchandise preparation, displays, and presentations
- Exercised discretion and independent judgment in day-to-day store operations
- Plaza Las Américas, San Juan, PR
Sales Lead
Oakley Vault
01.2008 - 01.2011
- Company Overview: Barceloneta, PR
- Delivered exceptional customer service and demonstrated professionalism, leading by example
- Built a committed team focused on high standards of service and exceeding customer expectations
- Achieved top sales performance and results through strategic sales approaches
- Monitored inventory levels and merchandise flow to ensure efficient operations
- Barceloneta, PR
Education
Bachelor of Science - Marketing
University of Puerto Rico
01.2008
General Course Diploma -
Colegio Marista
01.2004
Skills
- Strategic Sales Planning and Execution
- Operations Management
- Market Research and Analysis
- Product Development and Packaging
- Team Leadership and Development
- Client Relationship Management
- Logistics and Supply Chain Optimization
- Branding and Marketing Strategy
- Process Improvement and SOP Development
Languages
English
Spanish
Timeline
Director of Operations and Sales
Encanto Giving Tree
01.2021 - Current
Director of Sales
Encanto Giving Tree
01.2019 - 01.2021
Assistant Manager
Oakley Store
01.2011 - 01.2019
Sales Lead
Oakley Vault
01.2008 - 01.2011
General Course Diploma -
Colegio Marista
Bachelor of Science - Marketing
University of Puerto Rico
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