Gabriela Figueroa
New York
Summary
Diligent Content Marketing Specialist with three years of hands-on marketing experience and a resolute hardworking approach. Proficient in crafting innovative strategies, showcasing expertise in copywriting and project management. Seeking to contribute valuable insights to the dynamic field of marketing.
Overview
3
3
years of professional experience
Work History
Content Specialist and Social Media Strategist
Wovenware Inc
11.2022 - Current
- Create on-brand, best-in-class content tailored to target customers, leading acquisition, and adoption campaigns.
- Conduct marketing communications research and enhanced the company's digital presence.
- Develop content strategies for digital media.
- Implement and update effective SEO strategies.
- Increase customer engagement through social media initiatives.
- Produce marketing content such as blogs, success stories, emails, and social media advertisements.
- Analyze and report on social media and online marketing campaign results.
Media Sales Assistant
Liberty Of Puerto Rico
08.2021 - 11.2022
- Analyzed media engagement and generated tracking reports.
- Prepared and distributed press kits and promotional materials.
- Designed advertisements to enhance brand awareness and sales.
- Managed and created content for company social media channels.
- Engaged in photography, graphic design, and video content creation.
- Developed and maintained content calendars for scheduled posts.
Media Production Intern
Liberty Of Puerto Rico
07.2021 - 08.2021
- Designed mock-ups and simulations for review, identifying and resolving animation issues.
- Created storyboards outlining animation plans.
- Collaborated with various departments to brainstorm ideas and establish unified goals.
- Enhanced brand awareness by producing innovative print and digital content for major publications.
- Implemented animation techniques such as anticipation and impact for model development.
Education
Bachelor of Arts - Integrated Communications And Foreign Languages
University of Puerto Rico
San Juan06.2022
Skills
SKILLS
French: Full Professional Proficiency
Italian: Limited Working Proficiency
English: Bilingual Proficiency
Spanish: Native Language
Sales Experience
Project Management
Content Strategy
Basic Graphic Design Skills
Social Media Management
Copywriting
Timeline
Content Specialist and Social Media Strategist
Wovenware Inc
11.2022 - Current
Media Sales Assistant
Liberty Of Puerto Rico
08.2021 - 11.2022
Media Production Intern
Liberty Of Puerto Rico
07.2021 - 08.2021
Bachelor of Arts - Integrated Communications And Foreign Languages
University of Puerto Rico
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