Gabriela M. Maysonet Cuevas
Media Buyer / Jr.Planner / Account Executive
Carolina
Summary
Team-oriented collaborator with reliability and focus on equitable task distribution through group projects and motivation to accomplish mutually held goals. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills. Focused Media Buyer with exceptional talents in presenting information to clients and planning strategic campaigns. A smart individual with the skills necessary to build and cultivate lasting business partnerships. Looking to tackle new challenges with an organization that appreciates talent in marketing.
Overview
1
1
year of professional experience
Work History
Integrated Media Buyer
Sajo//McCann + Initiative San Juan
San Juan, Puerto Rico
01.2023 - Current
- Negotiated media buys with television, radio, and print outlets to maximize efficiency.
- Developed relationships with media vendors in order to secure the best rates and placements for advertising campaigns.
- Collaborated with clients to determine marketing objectives, budget parameters, and target audiences.
- Created detailed plans that outlined strategies for achieving desired results from advertising campaigns.
- Recommended new tactics or strategies based on analysis of campaign performance versus goals.
- Planned schedules for multiple campaigns by setting deadlines for creative development, launch dates, and end dates.
- Coordinated with creative teams to ensure timely completion of all materials needed for successful campaigns launches.
- Ensured accurate billing processes were followed by verifying invoices against contracts prior to payment processing.
- Maintained organized records of all activities related to media buying efforts including budgets, vendor agreements and campaign reports.
- Interacted professionally with different stakeholders, executives, clients and strategy teams to discuss media campaigns.
- Collaborated with media planners and developed great working relationships, which helped in identifying targeted audiences for media campaigns.
- Purchased and monitored advertising space in different publications for companies in jewelry, automotive, pharma & fast food sectors.
Internship Student
Sajo//McCann
San Juan, Puerto Rico
11.2022 - 01.2023
- Researched and evaluated competitor marketing and digital content.
- Researched latest trends and conducted market analysis.
- Consulted with marketing manager to prepare and present targeted ad campaigns.
- Attended meetings and worked collaboratively with cross-functional teams to brainstorm new ideas.
- Identified areas or opportunities for growth through business analytics.
- Developed and implemented communications strategies for various projects.
- Assisted in the organization of events such as conferences, seminars, and workshops.
- Researched industry trends and best practices related to specific projects.
- Prepared presentations and reports for senior management team members.
- Drafted emails, newsletters, press releases, brochures, and other marketing materials.
- Participated in brainstorming sessions to generate ideas for campaigns or initiatives.
- Assisted in developing marketing plans according to company objectives.
- Managed customer inquiries via email, phone calls, and live chat services.
- Performed quality assurance checks on all digital content before publication.
- Maintained records of all activities related to various projects.
- Monitored competitors' activities in order to stay ahead of the competition.
- Attended meetings with clients or partners as required by the project team.
- Worked well in team environment as well as independently.
- Shadowed staff and learned advanced work.
- Sat in on meetings, took detailed notes and brainstormed with team members on ways to solve problems.
- Created status reports on operational activities.
Assistant to the CEO
AR Management
San Juan
05.2022 - 10.2022
- Managed and tracked expenses to meet company budget requirements.
- Tackled and addressed top-level, high-priority issues with professional administrative discretion.
- Maintained company confidence and protected business operations by keeping sensitive information confidential.
- Opened, read and replied to e-mails, letters and correspondence on behalf of executives.
- Obtained signatures for financial documents and internal and external invoices.
- Delivered optimal administrative, customer service and case management support.
- Facilitated communications by forwarding emails, transferring calls and filing documents.
- Developed social media marketing strategies to help brand company and increase sales.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
Education
BBA - Business Administration And Marketing
SUAGM
Carolina12.2022
High School Diploma -
Colegio Santa Gema
Carolina05.2018
Some College (No Degree) - Accounting And Business Management
Interamerican University of Puerto Rico
San JuanSkills
- Proper Phone Etiquette
- Professional and Mature
- Articulate and Well-Spoken
- Verbal and Written Communication
- Critical Thinking
- Customer Service
- Consumer Buying Habits
- Marketing Strategies
- Problem-Solving
- Decision Making
- Time Management
- Microsoft Office
- Computer Skills
- Document Control
- Team Collaboration
- Task Prioritization
- Data Confidentiality
- Negotiations
- Knowledgeable in [Ad intel, Gaither, Ariana & Intersoft]
- Advertising and Marketing
- Relationship Building and Management
- Networking Skills
- Copywriting
- Order Processing
Languages
Spanish
First Language
English
Intermediate (B1)
B1
Timeline
Integrated Media Buyer
Sajo//McCann + Initiative San Juan
01.2023 - Current
Internship Student
Sajo//McCann
11.2022 - 01.2023
Assistant to the CEO
AR Management
05.2022 - 10.2022
BBA - Business Administration And Marketing
SUAGM
High School Diploma -
Colegio Santa Gema
Some College (No Degree) - Accounting And Business Management
Interamerican University of Puerto Rico
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