Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Gerald Morales

100 Calle F Apt. 1902, Bayamon ,PR

Summary

A seasoned professional with 19 years of experience in Communications and Marketing across the public, private, and nonprofit sectors. Strategic thinker who excels in developing and executing comprehensive communication and marketing plans to drive organizational growth.

As a Creative Communications Director, Possess exceptional interpersonal and time management skills. Specialize in project management and have a proven track record of delivering timely communications in alignment with marketing objectives. With a global perspective and a deep understanding of various cultures, Offer a unique perspective to the role.

With a progressive 20-year career in both internal and external communications, diligent Communications Director. Strengths lie in management and organizational skills, allowing to efficiently coordinate multiple concurrent projects. Highly articulate writer, known for creating engaging and compelling content. Strategic-thinking Communications professional adept at writing, editing and shaping copy to meet specific needs, enhance perception and drive change. Decisive and focused with expertise in team leadership, program management and complex problem-solving. Maintains positive media relations and promotes specific messages.

Overview

17
17
years of professional experience

Work History

Communications Director

Puerto Rico Hotel and Tourism Association
01.2010 - Current
  • Led creation and execution of Communications Plan, aligning strategies with organizational goals- Internal, external and government
  • Successfully managed advertising campaigns, boosting visibility and engagement
  • Directed digital marketing, including social media and content marketing
  • Efficiently managed budgets, optimizing resource allocation
  • Produced Caribbean's largest culinary event, 'Saborea Puerto Rico.' Developed marketing programs supporting members and key events
  • Oversaw sponsorship sales, securing 70% of annual budget
  • Managed international and local media programs and tours
  • Coordinated media/fam trips and organized events
  • Established positive community relations.

Senior Account Executive

PR Links Co.
01.2007 - 01.2010
  • Counseled agency clients on their public relations and reputation management programs
  • Implemented PR and community relations programs designed for firm's top clients at time: Centennial de Puerto Rico, Universidad Politécnica, and PR Convention Bureau
  • In that capacity, implemented Centennial's main community relations program, 'Speak Up,' public service initiative to prevent school violence.
  • Secured 10 new accounts to increase company revenue and drive market share
  • Employed proactive and collaborative approaches to strengthen relationships and manage customer needs
  • Established customer relationships, interfacing with representatives and collaborating to achieve mutually beneficial results
  • Met with new customers to share product and service information, listen to needs and learn about business operations
  • Managed and mentored team of account executives
  • Maintained contact information database by keeping account details updated, clear and relevant

Education

Master’s degree in Administration of Non-Profits Organizations (not finished). -

Universidad Del Sagrado Corazón
San Juan, Puerto Rico

Bachelor of Journalism -

Universidad Del Sagrado Corazón
San Juan, Puerto Rico
06.2006

Skills

  • Policy and Government Expertise
  • Bilingual Proficiency (Spanish and English)
  • Budget Management
  • Excellent communications with press
  • Strategy Development
  • Policy Writing
  • Supporting Fundraising
  • Strategic Planning
  • Written Documentation
  • Engaging Stakeholders
  • Event Coordination
  • Policy Development
  • Problem-Solving Skills
  • Proficient in membership/groups database
  • Building Media Relations
  • Written and Verbal Communication
  • Supporting fundraising

Timeline

Communications Director

Puerto Rico Hotel and Tourism Association
01.2010 - Current

Senior Account Executive

PR Links Co.
01.2007 - 01.2010

Master’s degree in Administration of Non-Profits Organizations (not finished). -

Universidad Del Sagrado Corazón

Bachelor of Journalism -

Universidad Del Sagrado Corazón
Gerald Morales