GRETCHEN ORTIZ PÉREZ
Bayamón
Summary
Dynamic Public Communication Consultant with a proven track record at different institutions, adept in strategic planning and corporate crisis management. Spearheaded impactful campaigns reaching over 3 million people, showcasing exceptional content development and team leadership skills. Expert in crafting strategies that resonate with diverse audiences, significantly enhancing brand image.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Social Marketing Coordinator and Licensed Public Relationist
Puerto Rico State Opioid Response Project (PR SOR II and III)
Bayamón
11.2020 - Current
- Company Overview: Anti-Addictions and Mental Health Service Administration (ASSMCA)
- Development of the 1 and 2 campaings “Ciérrale el paso al fentanilo ilícito”, impacting 37k and 2,761,03 people respectively
- Also the “No solo son rostros: Cada vida cuenta” campaign impacting 1,712,026 people
- Create and direct complex public relations and social marketing plans to promote the mission, programs, goals, and project objectives
- Develop social media content for external audiences through a variety of channels
- Anti-Addictions and Mental Health Service Administration (ASSMCA)
Communication Projects Manager
Department of Health
San Juan
01.2017 - 10.2020
- In charge of the design, development, and implementation of special projects
- Identify milestones, dependencies, and issues to manage throughout the process
- Advise on and recommend specific communications strategies to meet challenges of the audiences with varying levels of information requirements and interests
- Budget management
- Corporate crisis management
Public Communication Consultant
ASSMCA
Bayamón
05.2015 - 01.2017
- Successfully conducted three corporate public relations campaigns, impacting 3 million people
- Developed more than 30 strategized effective press releases and media tours to create a positive corporate image
- Represent the agency at the community and industry events
- Provide communications advisory services to the agency administrator and the Communications Office
- Advise on and recommend specific communications strategies to meet challenges of diverse internal and external audiences with varying levels of information requirements and interests and improve the agency’s public image
- Recommend policies and public relations strategies to improve a better dissemination of information to internal stakeholders
Social Marketing Coordinator
ASSMCA
Bayamón
08.2011 - 05.2015
- Write and designed educational materials and press releases
- In charge of media tours
- Developed eight (8) social marketing campaigns to promote the System of Care model in Puerto Rico, impacting more than 500 k people
- Provide technical assistant and social marketing training to the System of Care’s participants
- Develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities
- Advise on and recommend specific communications strategies to meet challenges of diverse internal and external audiences with varying levels of information requirements and interests
Education
Professional Certification - Substances
Central Caribbean University
Bayamón, P.R.07.2023
Ph. D. - Organizational Industrial Psychology
Carlos Albizu University
San Juan, PR.08.2021
MA - Media Editing and Public Relations
Universidad del Sagrado Corazón
San Juan, P.R.04.2020
Licensed Public Relationist -
Department of State
San Juan, P.R.07.2007
BA - Communications Technology
Universidad Interamericana
Bayamón, P.R.07.2001
Skills
- Corporate crisis management
- Strategic planning
- Communications management
- Content development
- Deadline driven
- Digital marketing
- Budgeting and forecasting
- Brand message implementation
- Team leadership
- Audience targeting
- Campaign development
- Copywriting
- Verbal and written communication
Certification
▪ Professional Certification in Substances July 2023
Central Caribbean University Bayamón, P.R.
▪ Licensed Public Relationist July 2007
Department of State San Juan, P.R.
Languages
Spanish
First Language
English
Proficient (C2)
C2
References
References available upon request.
Timeline
Social Marketing Coordinator and Licensed Public Relationist
Puerto Rico State Opioid Response Project (PR SOR II and III)
11.2020 - Current
Communication Projects Manager
Department of Health
01.2017 - 10.2020
Public Communication Consultant
ASSMCA
05.2015 - 01.2017
Social Marketing Coordinator
ASSMCA
08.2011 - 05.2015
▪ Professional Certification in Substances July 2023
Central Caribbean University Bayamón, P.R.
▪ Licensed Public Relationist July 2007
Department of State San Juan, P.R.
Professional Certification - Substances
Central Caribbean University
Ph. D. - Organizational Industrial Psychology
Carlos Albizu University
MA - Media Editing and Public Relations
Universidad del Sagrado Corazón
Licensed Public Relationist -
Department of State
BA - Communications Technology
Universidad Interamericana
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