Ingrid B Torres B Torres
Caguas
Summary
Knowledgeable Marketing Professional with proven track record of steering high-impact marketing strategies and campaigns. Led successful initiatives that enhanced brand visibility and market share. Demonstrated expertise in team leadership and strategic planning.
Overview
17
17
years of professional experience
Work History
Marketing VP
MCS Puerto Rico
01.2020 - Current
- Enhanced customer engagement with targeted social media strategies and content creation.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Boosted company revenue through effective market research and analysis.
- Developed key partnerships to expand market reach and increase collaboration opportunities.
- Negotiated advantageous contracts with vendors for cost-effective advertising placements across various channels-print, broadcast, online platforms.
- Established measurable KPIs for each marketing initiative to track progress against goals consistently.
- Analyzed competitor strategies to inform company positioning within the industry landscape effectively.
- Planned and executed events and marketing programs to build long term relationships.
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
Marketing Director
Plan De Salud Menonita
08.2019 - 12.2019
- Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Directed trade show participation, maximizing exposure for company products and services.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Evaluated competitor activity to inform strategic decision-making within the marketing department.
- Fostered culture of innovation within marketing department, encouraging experimentation with new marketing techniques and technologies.
- Orchestrated successful influencer marketing campaign, amplifying brand message and reaching untapped audiences.
- Streamlined event marketing strategies to maximize brand exposure and generate direct sales opportunities at industry events.
- Increased customer engagement by developing and implementing multi-channel marketing strategy tailored to diverse audience segments.
PCP Engagement Director
Triple S Salud
06.2018 - 08.2019
- Built and maintained relationships with Health Providers and community organizations.
- Developed and implemented dynamic communication strategies.
- Managed multiple simultaneous engagements, ensuring all projects were delivered successfully and on schedule.
- Negotiated contracts with vendors, securing optimal terms for the benefit of both parties involved in the engagement process.
- Increased client satisfaction by developing and implementing customized engagement strategies tailored to individual needs.
- Expanded business opportunities by pursuing new partnerships and collaborations within the industry network.
- Provided mentorship and guidance to junior staff members, fostering professional growth and development.
- Evaluated project performance metrics, identifying areas for improvement in future engagements.
- Identified opportunities for additional revenue streams by analyzing client needs and proposing relevant services or products.
- Met with health providers to understand needs and develop proactive solutions.
- Consulted with teams on established best practices and process improvements.
- Collaborated with sales, delivery and service teams to manage seamless client experiences.
- Helped with product rollouts as subject matter expert for sales.
Director of Promotions
Triple S Salud
01.2018 - 07.2018
- Developed and executed successful product launch plans for increased market share.
- Boosted brand awareness by implementing strategic marketing campaigns and promotions.
- Collaborated with sales staff to plan campaigns.
- Monitored competitor activities for insights into potential market opportunities or threats.
- Managed sales promotions and marketing strategies on major social media sites.
- Conducted market research to identify trends and opportunities, informing strategic decisions.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Analyzed sales and marketing data for improved strategies.
- Managed day-to-day functions of promotion department.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Conducted regular performance evaluations of current promotions tactics, adjusting as necessary for optimal results.
- Increased event attendance by developing and implementing creative promotional strategies.
- Actively participated in community outreach initiatives, fostering goodwill between the company and local residents.
- Managed multiple simultaneous projects, ensuring each met deadlines and achieved desired results.
- Collaborated with cross-functional teams for cohesive and comprehensive promotion planning.
- Led a team of marketing professionals to execute successful promotional campaigns.
- Oversaw budget allocation for all promotional activities, ensuring maximum impact without overspending resources.
- Maintained open lines of communication between the Promotions department and other internal stakeholders for seamless coordination on joint initiatives.
Marketing Director
MMM
01.2008 - 12.2017
- Launched innovative experiential marketing initiatives that generated buzz around new products or services.
- Conducted market research to identify emerging trends, adjusting strategies accordingly to maintain a competitive advantage.
- Collaborated with cross-functional teams to develop integrated marketing plans that aligned with business objectives.
- Streamlined internal processes for project management, reducing inefficiencies and allowing for quicker execution of tasks.
- Oversaw the creation of print materials such as brochures and direct mail pieces, driving leads and sales growth.
- Managed budgets for multiple projects simultaneously, ensuring optimal allocation of resources while meeting financial targets.
- Directed social media strategy, increasing followership and engagement across all channels.
- Established relationships with key stakeholders within the organization to foster collaboration among departments.
- Negotiated contracts with vendors and agencies, securing favorable terms that benefited both parties involved.
- Increased brand awareness by developing and executing comprehensive marketing strategies.
- Coordinated trade show participation from booth design to staff training, maximizing the impact on potential new clients and business partners.
- Managed a team of marketing professionals, fostering collaboration and driving performance to achieve company goals.
- Led advertising campaigns for successful product launches, resulting in increased sales and market share.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Education
MBA - Marketing Management
UPR Rio Piedras Campus
Rio Piedras05-2003
BBA - Marketing
UPR Rio Piedras Campus
Rio Piedras05-2001
Skills
- Marketing Performance Analysis
- Strategic Competitive Assessment
- Campaign Development
- Influencer Relationship Management
- Customer-Centric Approach
- Visionary Planner
- Coaching and Development
- Social media engagement
- Comprehensive Marketing Strategy Development
- Brand Management
- Integrated Marketing Planning
- Strategic Partnership Building
Languages
English
Spanish
Timeline
Marketing VP
MCS Puerto Rico
01.2020 - Current
Marketing Director
Plan De Salud Menonita
08.2019 - 12.2019
PCP Engagement Director
Triple S Salud
06.2018 - 08.2019
Director of Promotions
Triple S Salud
01.2018 - 07.2018
Marketing Director
MMM
01.2008 - 12.2017
MBA - Marketing Management
UPR Rio Piedras Campus
BBA - Marketing
UPR Rio Piedras Campus
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