Iris Rodríguez
San Juan
Summary
More than 10 years of experience in strategic communications, media relations, and digital content management in diverse industries. Proven track record of developing and executing successful communication strategies to enhance organizational reputation and achieve business goals. Bilingual in English and Spanish.
Overview
15
15
years of professional experience
Work History
Communications Director
En Ruta A La Universidad
01.2020 - Current
- Developed and executed comprehensive strategic communication plans, ensuring consistency in messaging across digital and traditional platforms.
- Developed and maintained relationships with media outlets, prepared press releases, and managed media inquiries.
- Coordinated and prepared spokespeople for interviews and public appearances.
- Assisted with the development and implementation of crisis communication plans to manage and mitigate potential reputational risks.
- Engaged with employees, customers, and partners, to gather feedback and enhance communication strategies.
- Organized and oversaw events, briefings, and presentations.
- Provided recommendations regarding trends, opportunities, and content optimization efforts.
- Tracked and analyzed the effectiveness of communications strategies and campaigns.
Marketing Manager
NeoDeck Holdings (Triple S)
05.2023 - 01.2024
- Assisted with the development and implementation of crisis communication plans to manage and mitigate potential reputational risks.
- Engaged with key stakeholders, including employees, customers, and partners, to gather feedback and enhance communication strategies.
- Organized and oversaw events, briefings, and presentations.
- Provided recommendations regarding trends, opportunities, and content optimization efforts.
- Tracked and analyzed the effectiveness of communication strategies and campaigns.
- Prepared reports on communication metrics and provided insights for continuous improvement.
- Spearheaded the development and implementation of successful public relations and media outreach campaigns, increasing brand visibility.• Cultivated relationships with media outlets and managed media inquiries, resulting in positive press coverage.• Created, edited, and distributed content across multiple channels, ensuring messaging consistency.• Led the creation of social media content calendars and worked with external agencies to boost digital engagement.• Provided strategic communications guidance to senior leadership during organizational changes and crisis situations.
Director of Communications & Public Relations
Colegio de Cirujanos Dentistas de Puerto Rico & American Dental Association (Puerto Rico Chapter)
02.2021 - 02.2023
- Developed and executed institutional communication strategies to convey Colegio de Cirujanos Dentistas mission, values, and achievements.
- Coordinated with contributors and oversaw the development of weekly stories for digital platforms to highlight company goals.
- Developed and maintained relationships with media outlets, prepared press releases, and managed media inquiries.
- Coordinated and prepared spokespeople for interviews and public appearances.
- Assisted with the development and implementation of crisis communication plans to manage and mitigate potential risks.
- Engaged with key stakeholders, including employees, customers, and partners, to gather feedback and enhance communication strategies.
- Organized and oversaw events, briefings, and presentations.
- Provided recommendations regarding trends, opportunities, and content optimization.
- Supervised the development and implementation of successful public relations and media outreach campaigns, increasing brand visibility.
- Cultivated relationships with media outlets and managed media inquiries, resulting in positive press coverage.
- Created, edited, and distributed content across multiple channels, ensuring messaging consistency.
- Led the creation of social media content calendars and worked with external agencies to boost digital engagement.
- Provided strategic communications guidance to senior leadership during organizational changes and crisis situations.
- Led internal and external
communications initiatives, enhancing brand reputation and alignment with institutional goals. - Managed media relations, prepared press releases, and facilitated interviews with key stakeholders.
- Oversaw social media strategy and content, ensuring compliance with institutional policies and engaging audiences effectively.
- Coordinated crisis communication efforts, mitigating reputational risks during critical events.
- Collaborated with cross-functional teams to deliver multimedia content and managed digital platforms, including content management systems.
Senior Communications Specialist
Social Media Partners
GUAYNABO, PUERTO RICO
01.2014 - 01.2021
- Led communication strategies to enhance brand reputation and visibility.
- Managed content development and dissemination across various platforms.
- Monitored media channels for comments, messages, and mentions, and responded promptly and appropriately to engage with followers and address inquiries.
- Coordinated with contributors and oversaw the development of weekly stories for digital platforms.
- Developed and maintained relationships with media outlets, prepared press releases, and managed media inquiries.
- Coordinated and prepared spokespeople for interviews and public appearances.
- Assisted with the development and implementation of crisis communication plans to manage and mitigate potential reputational risks.
- Engaged with key stakeholders, including employees, customers, and partners, to gather feedback and enhance communication strategies.
- • Led internal and externalcommunications initiatives, enhancing brand reputation and alignment with institutional goals.• Managed media relations, prepared press releases, and facilitated interviews with key stakeholders.• Oversaw social media strategy and content, ensuring compliance with institutional policies and engaging audiences effectively.• Coordinated crisis communication efforts, mitigating reputational risks during critical events.• Collaborated with cross-functional teams to deliver multimedia content and managed digital platforms, including content management systems.
Communications Director
Pueblo Supermarket
01.2010 - 01.2014
- Developed and implemented public relations strategies to promote organizational initiatives
- Coordinated with internal stakeholders to gather content showcasing achievements and community impact
- Drafted and translated editorial content in English and Spanish
- Monitored engagement metrics to optimize content strategy
- Developed and executed strategic communication plans that supported organizational goals and enhanced brand reputation
- Identified key messages and target audiences to tailor communications effectively
- Created, edited, distributed, and ensured the quality of all written and multimedia content through institutional channels and external outlets
- Ensured consistency in messaging and branding across all communication channels
- Developed a social media calendar and coordinated videos and photos with contractors
- Worked closely with the social media agency and internal units to ensure compliance with the institutional Social Media Policy
Education
Bachelor in Business Administration - Marketing
University of Puerto Rico
Intensive Course in Business Events Planning -
University of Puerto Rico
Social Media Course -
Online Media Course
Skills
Strategic Communications
Public Relations
Media Relations
Crisis Communication
Digital Content Management
Social Media Management
Brand Reputation Management
Communication Metrics and Analysis
Cross-Functional Collaboration
Content Creation and Editing
Stakeholder Engagement
Press Release Development
Crisis Management
Messaging Consistency
Audience Targeting
Multimedia Content Production
Social Media Strategy
Digital Platforms (CMS, Social Media)
Event Planning and Coordination
Presentation Development
Communication Campaigns
Crisis Planning
Strategic Brand Messaging
Communication Trend Analysis
Stakeholder Feedback
Internal and External Communication
Influencer Engagement
Project Management
Employee Engagement
Communication Strategy Optimization
Feedback Collection
Report Preparation
Media Monitoring
Key Message Development
Public Appearances Coordination
Event Organization
Reputation Risk Mitigation
Timeline
Marketing Manager
NeoDeck Holdings (Triple S)
05.2023 - 01.2024
Director of Communications & Public Relations
Colegio de Cirujanos Dentistas de Puerto Rico & American Dental Association (Puerto Rico Chapter)
02.2021 - 02.2023
Communications Director
En Ruta A La Universidad
01.2020 - Current
Senior Communications Specialist
Social Media Partners
01.2014 - 01.2021
Communications Director
Pueblo Supermarket
01.2010 - 01.2014
Bachelor in Business Administration - Marketing
University of Puerto Rico
Intensive Course in Business Events Planning -
University of Puerto Rico
Social Media Course -
Online Media Course