Summary
Overview
Work History
Education
Skills
Timeline
Generic

Iris Rodríguez

San Juan

Summary

More than 10 years of experience in strategic communications, media relations, and digital content management in diverse industries. Proven track record of developing and executing successful communication strategies to enhance organizational reputation and achieve business goals. Bilingual in English and Spanish.

Overview

15
15
years of professional experience

Work History

Communications Director

En Ruta A La Universidad
01.2020 - Current
  • Developed and executed comprehensive strategic communication plans, ensuring consistency in messaging across digital and traditional platforms.
  • Developed and maintained relationships with media outlets, prepared press releases, and managed media inquiries.
  • Coordinated and prepared spokespeople for interviews and public appearances.
  • Assisted with the development and implementation of crisis communication plans to manage and mitigate potential reputational risks.
  • Engaged with employees, customers, and partners, to gather feedback and enhance communication strategies.
  • Organized and oversaw events, briefings, and presentations.
  • Provided recommendations regarding trends, opportunities, and content optimization efforts.
  • Tracked and analyzed the effectiveness of communications strategies and campaigns.

Marketing Manager

NeoDeck Holdings (Triple S)
05.2023 - 01.2024


  • Assisted with the development and implementation of crisis communication plans to manage and mitigate potential reputational risks.
  • Engaged with key stakeholders, including employees, customers, and partners, to gather feedback and enhance communication strategies.
  • Organized and oversaw events, briefings, and presentations.
  • Provided recommendations regarding trends, opportunities, and content optimization efforts.
  • Tracked and analyzed the effectiveness of communication strategies and campaigns.
  • Prepared reports on communication metrics and provided insights for continuous improvement.
  • Spearheaded the development and implementation of successful public relations and media outreach campaigns, increasing brand visibility.• Cultivated relationships with media outlets and managed media inquiries, resulting in positive press coverage.• Created, edited, and distributed content across multiple channels, ensuring messaging consistency.• Led the creation of social media content calendars and worked with external agencies to boost digital engagement.• Provided strategic communications guidance to senior leadership during organizational changes and crisis situations.

Director of Communications & Public Relations

Colegio de Cirujanos Dentistas de Puerto Rico & American Dental Association (Puerto Rico Chapter)
02.2021 - 02.2023
  • Developed and executed institutional communication strategies to convey Colegio de Cirujanos Dentistas mission, values, and achievements.
  • Coordinated with contributors and oversaw the development of weekly stories for digital platforms to highlight company goals.
  • Developed and maintained relationships with media outlets, prepared press releases, and managed media inquiries.
  • Coordinated and prepared spokespeople for interviews and public appearances.
  • Assisted with the development and implementation of crisis communication plans to manage and mitigate potential risks.
  • Engaged with key stakeholders, including employees, customers, and partners, to gather feedback and enhance communication strategies.
  • Organized and oversaw events, briefings, and presentations.
  • Provided recommendations regarding trends, opportunities, and content optimization.
  • Supervised the development and implementation of successful public relations and media outreach campaigns, increasing brand visibility.
  • Cultivated relationships with media outlets and managed media inquiries, resulting in positive press coverage.
  • Created, edited, and distributed content across multiple channels, ensuring messaging consistency.
  • Led the creation of social media content calendars and worked with external agencies to boost digital engagement.
  • Provided strategic communications guidance to senior leadership during organizational changes and crisis situations.
  • Led internal and external
    communications initiatives, enhancing brand reputation and alignment with institutional goals.
  • Managed media relations, prepared press releases, and facilitated interviews with key stakeholders.
  • Oversaw social media strategy and content, ensuring compliance with institutional policies and engaging audiences effectively.
  • Coordinated crisis communication efforts, mitigating reputational risks during critical events.
  • Collaborated with cross-functional teams to deliver multimedia content and managed digital platforms, including content management systems.

Senior Communications Specialist

Social Media Partners
01.2014 - 01.2021
  • Led communication strategies to enhance brand reputation and visibility.
  • Managed content development and dissemination across various platforms.
  • Monitored media channels for comments, messages, and mentions, and responded promptly and appropriately to engage with followers and address inquiries.
  • Coordinated with contributors and oversaw the development of weekly stories for digital platforms.
  • Developed and maintained relationships with media outlets, prepared press releases, and managed media inquiries.
  • Coordinated and prepared spokespeople for interviews and public appearances.
  • Assisted with the development and implementation of crisis communication plans to manage and mitigate potential reputational risks.
  • Engaged with key stakeholders, including employees, customers, and partners, to gather feedback and enhance communication strategies.
  • • Led internal and externalcommunications initiatives, enhancing brand reputation and alignment with institutional goals.• Managed media relations, prepared press releases, and facilitated interviews with key stakeholders.• Oversaw social media strategy and content, ensuring compliance with institutional policies and engaging audiences effectively.• Coordinated crisis communication efforts, mitigating reputational risks during critical events.• Collaborated with cross-functional teams to deliver multimedia content and managed digital platforms, including content management systems.

Communications Director

Pueblo Supermarket
01.2010 - 01.2014
  • Developed and implemented public relations strategies to promote organizational initiatives
  • Coordinated with internal stakeholders to gather content showcasing achievements and community impact
  • Drafted and translated editorial content in English and Spanish
  • Monitored engagement metrics to optimize content strategy
  • Developed and executed strategic communication plans that supported organizational goals and enhanced brand reputation
  • Identified key messages and target audiences to tailor communications effectively
  • Created, edited, distributed, and ensured the quality of all written and multimedia content through institutional channels and external outlets
  • Ensured consistency in messaging and branding across all communication channels
  • Developed a social media calendar and coordinated videos and photos with contractors
  • Worked closely with the social media agency and internal units to ensure compliance with the institutional Social Media Policy

Education

Bachelor in Business Administration - Marketing

University of Puerto Rico

Intensive Course in Business Events Planning -

University of Puerto Rico

Social Media Course -

Online Media Course

Skills

Strategic Communications

Timeline

Marketing Manager

NeoDeck Holdings (Triple S)
05.2023 - 01.2024

Director of Communications & Public Relations

Colegio de Cirujanos Dentistas de Puerto Rico & American Dental Association (Puerto Rico Chapter)
02.2021 - 02.2023

Communications Director

En Ruta A La Universidad
01.2020 - Current

Senior Communications Specialist

Social Media Partners
01.2014 - 01.2021

Communications Director

Pueblo Supermarket
01.2010 - 01.2014

Bachelor in Business Administration - Marketing

University of Puerto Rico

Intensive Course in Business Events Planning -

University of Puerto Rico

Social Media Course -

Online Media Course

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Iris Rodríguez