NAYARET ENNOVI CANDELARIO SOTO
Toa Baja
Summary
Enthusiastic Marketing Executive adept at working with colleagues and customers of all backgrounds. Team builder and clear communicator with strong problem solving and planning skills.
Overview
8
8
years of professional experience
Work History
Marketing Executive
Instituto De Cultura Puertorriqueña
12.2022 - Current
- Developed and implemented short- and long-term communications strategies.
- Wrote content for press releases, website and social media campaigns.
- Oversaw website copy and social media platforms.
- Created and implemented internal and external communication plans to establish consistent and timely messaging.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
Executive Assistant
Instituto de Cultura Puertorriqueña
11.2021 - 12.2022
- Being first point of contact and link between executive and organizations.
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
- Wrote reports, executive summaries and newsletters.
- Answered high volume of phone calls and email inquiries.
- Facilitated training and onboarding for incoming office staff.
Operations and Marketing Manager
Lote 23 LLC
01.2019 - 01.2021
- In a fast-paced working environment
- Interacting with external clients and vendors on a regular basis, cultivating strong relationships and ensuring smooth operations on the day-to-day
- Supervise and manage a team of 10 employees.
- Assisted in recruiting, hiring and training of team members.
- Negotiated contracts with vendors and suppliers to obtain best pricing and terms.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Wrote and distributed press releases to increase brand visibility.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Created and managed social media campaigns to increase brand engagement.
- Optimized email campaigns to increase open and click-through rates.
Marketing and Communications Project Manager
Supermercados Selectos
01.2017 - 01.2018
- Developed and implemented short- and long-term communications strategies.
- Wrote content for press releases, website and social media campaigns.
- Oversaw website copy and social media platforms.
- Created and implemented internal and external communication plans to establish consistent and timely messaging.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
Education
MBA - Digital Marketing
National University College
2020
Bachelor of Arts - Mass Communications
Universidad De Puerto Rico
01-2018
Skills
- Teamwork and Collaboration
- Flexible and Adaptable
- Contemporary Dance Teacher/ Educator for 8 years
- Great customer service skills and attention to details
- Active Listening
- Problem-Solving
- Social media
- Non-profit governance
- Operations management
Languages
Spanish
Native language
English
Advanced
C1
Timeline
Marketing Executive
Instituto De Cultura Puertorriqueña
12.2022 - Current
Executive Assistant
Instituto de Cultura Puertorriqueña
11.2021 - 12.2022
Operations and Marketing Manager
Lote 23 LLC
01.2019 - 01.2021
Marketing and Communications Project Manager
Supermercados Selectos
01.2017 - 01.2018
MBA - Digital Marketing
National University College
Bachelor of Arts - Mass Communications
Universidad De Puerto Rico
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