Javier Vidal
Dorado
Summary
Multi-talented Senior Executive knowledgeable about sales, operations, and personnel management. Successful at stepping into diverse positions and making immediate positive contributions. Focused on optimizing operations and motivating employees while establishing market dominance.
Overview
23
23
years of professional experience
Work History
Commercial Vice President
GFR Media, LLC (formerly El Nuevo Día)
07.2022 - Current
- Responsible for revenue generation and new business initiatives
- Generated over $70MM in revenues, leading a team of 50 employees and over 100 professional contractors
- Managed sales and services for over 2,000 clients across various sizes, budgets, and business categories
- Successfully led the sale of Out of Home Media, LLC: Oversaw valuation, go-to-market strategy, negotiation, and due diligence
- Transaction size: Approximately $40MM (10.5 times EBITDA)
- Launched the company subsidiary, Mira Media Network, in the Dominican Republic, supervising management and overseeing over $10MM in CAPEX/investment
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Spearheaded organizational restructuring initiatives, streamlining operations and reducing overhead costs.
- Delivered strong financial performance despite challenging economic conditions by executing prudent risk management strategies throughout all aspects of business operations.
- Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
- Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
New Business Director
GFR Media, LLC (formerly El Nuevo Día)
01.2019 - 06.2022
- Led the identification and implementation of new business opportunities as part of the company’s diversification strategy
- Directed the establishment of two new subsidiaries: Out of Home Media, LLC and A-plus Education and Consulting Solutions, resulting in over $10MM in assets and more than $5MM in new revenues with strong profit margins
- Managed a total headcount of 15 employees and over 100 contracted professionals
- Developed strategic plans and initiatives.
- Boosted sales revenue by implementing strategic marketing campaigns and fostering strong client relationships.
- Negotiated favorable contracts with vendors and suppliers, securing cost-effective arrangements without compromising quality or service levels.
- Strengthened customer loyalty through exceptional service delivery standards, addressing concerns promptly with tailored solutions that exceeded expectations.
Commercial Director
GFR Media (formerly El Nuevo Día)
10.2017 - 01.2019
- Responsible for over $60MM in revenues, servicing over 2,000 clients with a total headcount of over 20 employees
- Established two subsidiaries of GFR Media: Out of Home Media, LLC and A-plus Education and Consulting Solutions, enhancing asset value and revenue
- Created the Experiential Marketing and Promotions Department, generating over $9MM in incremental revenue
Innovation Vice President
El Día, Inc. and GFR Media
01.2007 - 10.2017
- Oversaw development, analysis, project management, and execution of revenue generation and cost-efficiency initiatives
- Restructured the circulation department as an outsourced operation, achieving $4.5M in annual savings
- Restructured call center operations for annual savings exceeding $400K
- Part of the merger team for El Nuevo Día and Primera Hora, resulting in substantial savings
- Acquired four business units, integrating them into El Día, Inc
- Operations
- Developed a new warehouse for $4.5M, yielding over $700K in annual savings
- Launched and managed the 'Índice' publication for over two years
- Initiated 'La Gran Subasta de El Nuevo Día,' generating over $2MM in revenues within three years
Finance Director
El Día, Inc.
01.2002 - 01.2007
- Managed budgeting, forecasting, cash management, bank relations, capital expenditures, and payroll
- Restructured over $130MM in company debt, issuing AFICA bonds for funding
- Implemented treasury workstation software to manage a $200MM investment portfolio
- Oversaw and controlled over $100MM in capital expenditures, including a $54MM investment in pressroom equipment
- Established cash control systems that resulted in over $250K in operational savings and reduced reconciliation issues
- Improved payroll and accounts payable processes for over $150MM in annual disbursements
- Developed new payment and collection solutions to enhance cash flow and operational efficiency
Education
Bachelor of Arts - Economics
University of Puerto Rico
01.1994
Skills
- Excellent management and communication skills
- Strong lateral thinking skills
- Proven negotiation skills
- Ability to analyze financial and market data
- Management Development
- Business Improvement
- Business Acquisition
- Strategic Thinking
- Digital Proficiency
- Audience/Customer Focused
- Management Procedures
- Employee Relations
- Forecasting & Finance
- Project Management
- Budget Control
- Business Development
References
Available upon request.
Hobbies and Interests
- Family-oriented
- Sports enthusiast
- Outdoor activities
Personal Information
- Number of Children: 2
- Marital Status: Married
Timeline
Commercial Vice President
GFR Media, LLC (formerly El Nuevo Día)
07.2022 - Current
New Business Director
GFR Media, LLC (formerly El Nuevo Día)
01.2019 - 06.2022
Commercial Director
GFR Media (formerly El Nuevo Día)
10.2017 - 01.2019
Innovation Vice President
El Día, Inc. and GFR Media
01.2007 - 10.2017
Finance Director
El Día, Inc.
01.2002 - 01.2007
Bachelor of Arts - Economics
University of Puerto Rico
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