Dynamic and results-driven communications and public relations professional with a strong passion for creating impactful content and driving brand visibility. Proven track record of spearheading successful social media campaigns, PR strategies, and marketing initiatives that significantly boost engagement and audience growth. Renowned for creativity, adaptability, and a strategic mindset, excelling in fast-paced environments and consistently delivering exceptional results. Fluent in both Spanish and English, bringing top-tier skills in project management, digital marketing, and content creation to elevate any brand or organization to new heights.
Hi, I’m
Jayminette Fines Rivera
Carolina
Summary
Overview
5
years of professional experience
Work History
Impacto E Innovación Social
Marketing and Public Relations Consultant
12.2024 - Current
Job overview
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Raised event attendance through creative promotions, partnerships, and targeted advertising efforts.
- Generated significant leads for clients with innovative digital marketing strategies.
Family Secret Helpers, Inc
Public Relations Specialist
06.2021 - Current
Job overview
- Implemented strategic PR campaigns that elevated brand visibility and strengthened media relationships
- Managed crisis communications and crafted press materials that aligned with the company's image
- Drove social media growth through creative content and consistent community engagement
DOT Communications
PR Content Specialist
04.2024 - 11.2024
Job overview
- Created engaging content for websites, social media, and print, significantly improving audience interaction
- Translated and proofread materials to ensure clear, accurate communication
- Spearheaded social media management, boosting community engagement and brand presence
Vacunación Al Día
Administrative Support Specialist
07.2020 - 03.2024
Job overview
- Streamlined billing and data entry processes, reducing errors and enhancing office efficiency
- Ensured patient data confidentiality while complying with HIPAA regulations
- Provided excellent customer service by addressing patient inquiries and managing front-desk operations
Sony Music Entertainment / Noise Colectivo
Public Relations/Marketing
09.2023 - 12.2023
Job overview
- Assisted in creating written, video, and image content for marketing channels.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Researched interesting and relevant content to capture interest and improve site traffic.
Tois Inc.
Public Relations Manager
08.2023 - 12.2023
Job overview
- Served as primary liaison between company management and external partners in joint ventures or copromotions.
- Planned and executed successful PR events, ensuring positive exposure for the organization.
- Conducted market analysis and monitored competitive activity.
Education
Universidad Del Sagrado CorazónSan Juan, Puerto Rico
MBA from Business Development And Management
11-2024
University Overview
Graduated with a 4.00 GPA
Universidad Del Sagrado CorazónSan Juan, Puerto Rico
Bachelor of Arts from Bachelor of Arts Communications
05-2023
University Overview
• Majored in Public Relations, Minored in Marketing
• Graduated with a 3.60 GPA
• Recipient of AbbVie Scholarship (2022-2023)
Skills
- Multicultural marketing
- Influencer outreach
- Crisis Communication
- Content Creation & Strategy
- Public Relations & Media Relations
- Social Media Management & Strategy
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Marketing and Public Relations Consultant
Impacto E Innovación Social
12.2024 - Current
PR Content Specialist
DOT Communications
04.2024 - 11.2024
Public Relations/Marketing
Sony Music Entertainment / Noise Colectivo
09.2023 - 12.2023
Public Relations Manager
Tois Inc.
08.2023 - 12.2023
Public Relations Specialist
Family Secret Helpers, Inc
06.2021 - Current
Administrative Support Specialist
Vacunación Al Día
07.2020 - 03.2024
Universidad Del Sagrado Corazón
MBA from Business Development And Management
Universidad Del Sagrado Corazón
Bachelor of Arts from Bachelor of Arts Communications
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