Jesús M. Cruz Méndez
Bayamón
Summary
Experienced marketing professional with expertise in strategic planning and campaign management. Skilled in creating compelling content and driving brand growth through innovative marketing strategies. Proven ability to promote collaboration and excel in dynamic, fast-paced environments. Strong background in client relationship management and strategic planning. Outgoing and results-driven with a comprehensive understanding of sales techniques, excellent negotiation, and communication abilities. Commitment to driving market expansion and achieving revenue targets through innovative solutions.
Overview
11
11
years of professional experience
Work History
BUSINESS BANKING MARKETING OFFICER
POPULAR
11.2021 - Current
- Developed marketing strategies in collaboration with business banking product owners to support sales objectives
- Managed a $1.2M advertising budget for products including commercial credit cards, deposit accounts, loans, and commercial services
- Oversaw relationships with two advertising agencies to execute successful marketing campaigns
- Coordinated advertisements across proprietary media channels, including bank branches, website, and mobile app
- Prepared ROI reports to assess the effectiveness of marketing initiatives and optimize future strategies
CONTENT MARKETING OFFICER
POPULAR
09.2020 - 11.2021
- Managed and coordinated content marketing requests overseeing a team of four writers and two graphic artists to create advertising materials for the business units
- Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
- Provided feedback to all departments on brand consistency in outbound communications.
DIGITAL PROJECT MANAGER
VMLY&R SAN JUAN
01.2018 - 09.2020
- Managed cross-functional teams to ensure timely delivery of high-quality digital projects
- Developed comprehensive project plans outlining scope, timeline, resources, and milestones for successful project completion.
- Developed monthly reports of paid digital media results and optimized media placements accordingly
- Oversaw suppliers, budgets and deadlines
- Revised team structure and processes to enhance agility and productivity
ACCOUNT EXECUTIVE
YOUNG & RUBICAM SAN JUAN
01.2014 - 01.2018
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Increased client satisfaction by effectively managing advertising campaigns and ensuring timely delivery of creative materials.
- Worked closely with production teams during the execution phase of advertising campaigns, ensuring creative elements aligned with client objectives and brand guidelines.
- Gathered feedback from clients post-campaign launches to evaluate success metrics and make recommendations for future improvements or adjustments as needed.
Education
Bachelor - Arts of Communications, Public Relations and Advertising
UNIVERSITY OF PUERTO RICO RIO PIEDRAS CAMPUS
SAN JUAN, PR05-2014
Class of 2009 -
COLEGIO SAN IGNACIO DE LOYOLA
SAN JUAN, PR05-2009
Skills
- Relationship building
- Team collaboration and leadership
- Budget Management
- Project Management
- Strategy Oriented
- Creative Problem Solving
- Multitasking and organization
- Self - Motivated
- Detail Oriented
- Goals and performance
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
BUSINESS BANKING MARKETING OFFICER
POPULAR
11.2021 - Current
CONTENT MARKETING OFFICER
POPULAR
09.2020 - 11.2021
DIGITAL PROJECT MANAGER
VMLY&R SAN JUAN
01.2018 - 09.2020
ACCOUNT EXECUTIVE
YOUNG & RUBICAM SAN JUAN
01.2014 - 01.2018
Bachelor - Arts of Communications, Public Relations and Advertising
UNIVERSITY OF PUERTO RICO RIO PIEDRAS CAMPUS
Class of 2009 -
COLEGIO SAN IGNACIO DE LOYOLA
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