JESSENIA ROMAN

• Act as the primary point of contact between BMS, Specialty and Retail Pharmacies to drive appropriate access for our product portfolio, establish strong and sustainable relationships with multiple points of contact, and move BMS beyond supplier to strategic partnerships.
• Develop detailed key account management plans to build strong client relationships and support their speed to patients.
• Lead and/or manage the development, implementation, and assessment of service agreements with Specialty and Retail Pharmacies (as appropriate) for the delivery of products that require Risk Evaluation and Mitigation Strategies (REMS), serve as part of our close distribution network, and/or provide us with specific services and/or data.
• Management of assigned REMS dispensing accounts to ensure compliance with FDA mandated REMS program, regular interaction with Risk/Compliance on all REMS related matters at the SP level.
• Implement Quarterly Business Review meetings with contracted Specialty Pharmacies to monitor their progress and outcomes, understand the root causes of emerging challenges, and identify potential solutions.
• Demonstrate excellence in understanding of key customers, including but not limited to their internal structure, marketing strategy, medical and pharmacy reimbursement systems, and processes for disease management, and service delivery.
• Leverage customer insights to enhance strategic, cross functional business planning and opportunity development.
• Design and implement launch plans of BMS products into Specialty and Retail Pharmacies (as applicable).
• Facilitate the resolution of operational issues experienced by pharmacies including, but not limited to trade inventory levels, out-of-stock situations, channel data analysis, returns and product recalls.
• Work closely with internal/external Matrix Teams, analyze data to recognize trends and outliers, and identify innovative opportunities to enhance the efficiency for both BMS and pharmacies.
• Support Sr. Account Executives to manage the logistics of discount and rebate agreements, analyze commercial data, and assist with pre-launch/launch preparation for assigned products with payers, PBMs and other clients.
• Operate in full compliance to all applicable laws and comply with BMS policies and procedures.

• Builds and maintains professional contacts with office staff in private practice, medical group practices and/or hospitals, Specialty Pharmacies, and others in the patient care continuum.
• Develops deep market access expertise in the assigned geography and anticipates implications for brands (and their key competitors) in the Immunoscience, Cardiovascular, Oncology & Hematology Portfolios.
• Appropriately create awareness about BMS Access Support with HCPs and their staff and respond to customer questions in an appropriate and timely manner.
• Interacts with customers to provide education and services pertaining to the acquisition, access, coverage, coding, reimbursement, and affordability of BMS products.
• Fosters team effectiveness with matrix team by sharing knowledge, experience, and information.
• Leverage customer insights to enhance strategic planning and opportunity development, assuring compliance.
• Provides Home Office approved reimbursement-related training to District Managers and sales representatives.
• Complies with all laws, regulations, and policies that govern the conduct of BMS.

• Responsible for meeting or exceeding assigned sales targets
• Develops and implements robust territory business plans centered on performance
• Develops strong and long-term relationships with customers in all assigned accounts
• Represents brands and resources in a professional, compliant, ethical and effective

manner; helping external customers understand the benefits and use of products for appropriate patients

• Demonstrates thorough understanding of disease states, BMS brands and relevant competitor products
• Demonstrates highly effective territory management and exemplary selling competencies
• Fosters team effectiveness and accomplishments of shared goals by sharing knowledge, experience and information
• Monitors operating costs and compliance with territory budget
• Developed and implemented territory strategies to enhance product visibility and market share.
• Collaborated with cross-functional teams to align sales objectives with corporate initiatives.
• Analyzed market trends and competitor activities to inform strategic decision-making.
• Conducted training sessions for new team members on product knowledge and sales techniques.
• Led by example through outstanding personal performance metrics, serving as an inspiration for junior team members seeking professional growth opportunities.
• Collaborated with marketing teams to create targeted campaigns that generated high-quality leads for the territory.
• Facilitated regular training sessions for team members to enhance their product knowledge and selling skills continuously.

• Drive demand for BMS medicines within their portfolio for the appropriate patients. To meet the HCPs expectations, the TBM engages them with a differentiated Customer Experience (Cx) through deeper scientific dialogue on and consistent with label, leveraging new ways of working and CE^3.
• The role builds and maintains strong professional credibility with regional thought leaders (RTLs) and community-based physicians/HCPs in private practice, medical groups practices, office staff, and other stakeholders in the patient care continuum as their primary point of contact.
• The TBM liaises with other BMS functions as needed to deliver an overall higher Customer Experience (Cx) – by meeting HCP needs in a timely and scientific manner. This role will prioritize the safe and appropriate use of BMS products while also focusing on overall business results and performance objectives while exemplifying BMS values.
• Cultivated relationships with healthcare professionals to enhance product awareness and adoption.
• Analyzed market trends and competitor activities to identify opportunities for strategic advantage.
• Trained and mentored junior staff on best practices for territory management and client engagement.
• Collaborated with marketing to align promotional strategies with regional needs and customer insights.
• Presented quarterly business reviews to senior leadership, showcasing progress against strategic goals.
• Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
• Cultivated a high-performance culture within the team by setting clear expectations, providing regular feedback, and celebrating individual and collective successes.
• Strengthened relationships with key clients through regular visits, providing product updates, and addressing concerns promptly.
• Enhanced market share within the assigned territory by consistently staying ahead of competitors through proactive measures.
• Drive demand for BMS medicines within their portfolio for the appropriate patients. To meet the HCPs expectations, the TAS engages them with a differentiated Customer Experience (Cx) through deeper scientific dialogue on and consistent with label, leveraging new ways of working and CE^3.
• Builds and maintains strong professional credibility with regional thought leaders (RTLs) and community-based physicians/HCPs in private practice, medical groups practices, office staff, and other stakeholders in the patient care continuum as their primary point of contact.
• Laises with other BMS functions as needed to deliver an overall higher Customer Experience (Cx) – by meeting HCP needs in a timely and scientific manner.
• Prioritize the safe and appropriate use of BMS products while also focusing on overall business results and performance objectives while exemplifying BMS values.
• Developed and executed territory business plans to drive market share growth.
• Led cross-functional teams in implementing initiatives that improved sales performance and operational efficiency.
• Monitored compliance with industry regulations, ensuring adherence across all sales activities.

esponsible for deep territory knowledge to develop action plan to deliver on results and driving demand among diverse product portfolio and targeted physicians.
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Accomplished in launching new product, while maximizing sales of existing products
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Managed to exceed performance expectations improving territory sales goal
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Developed and implemented territory business plans increasing Market Share for all products
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Engaged in territory and sales call planning to effectively utilize and leverage all sales force resources to maximize sales in the territory
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Build and maintain strong professional relationships with customers, included but not limited to physicians
Maintain effective communication and track of product utilization within Immunology Clinics pharmacies

Strategic buying by selecting pieces according to market needs, thus increasing sales efficiency at the retail end. Successful achiever of cost reductions and efficient inventory management through the negotiation of Terms, RTV (Return to Vendor) and Memo (Consignment) purchases.
Consistent Sales Goal Achiever in excess of $9 million annually. Inventory Manager ascertaining that inventory supplies meet the needs of peak season. Leader and motivator for sales team to ensure goal attainment. Negotiator of incentive programs with vendors to motivate employees and promote sales. Recruiter and trainer of new employees in product knowledge and cultural induction.
Excelled in Vendor and Product Selection with Strong Negotiation skills resulting in efficient sales. Implemented product and sales trainings to increase productivity. Achieved store goals consistently
· Oversaw a team of 23. Management and Sales Professionals
· Increased sales yearly in excess of 10%
· Managed a $4.5M Purchasing Budget
· Effective Buying at Jewelry Shows Regularly :
· Basel (Switzerland)
· Couture (Las Vegas)
· David Yurman New York Headquarters
· Coordinated successfully the buying logistics for 78 Vendors and Jewelry Designers
· Planned, organized and deployed successfully all Marketing and Public Relations events
· Developed and implemented territory business plans increasing Market Share for all brands

Opened the first David Yurman store in PR. Lead complete start up from employee recruitment and training to store set up. As buyer, visited shows and DY Headquarters to procure store inventory aligned with unique Puerto Rico market requirement. Always surpassed sales goals.
· Managed a team of 8 successful sales people.
· Achieved sales goals within 4 months from store opening
· Excelled in time management to serve administrative, inventory control, and sales requirements of the position.
· Prepared all visuals and product merchandising
· Merchandise receiving
· Purchasing Budgeting and Forecasting
· Managed Returns to Vendors / Inventory Adjustments