J. Francisco Rodríguez Agosto
Guaynabo
Summary
As the leader of TOTTO Brand’s commercial sales division, I am dedicated to driving brand growth and expanding our presence across Puerto Rico. With a proven history in sales operations, I’ve successfully managed a diverse portfolio of over 200 commercial clients, consistently achieving annual sales upwards of $2MM through strategic initiatives and strong relationship-building.
My background in the banking sector has sharpened my expertise in management, credit analysis, and sales, which has been instrumental in our ongoing market expansion. By working closely with our team, we’ve positioned TOTTO as a market leader through targeted marketing campaigns and effective portfolio management. My mission is clear: to accelerate TOTTO’s market presence and deliver exceptional value by understanding and meeting the evolving needs of our clients.
Overview
21
21
years of professional experience
Work History
Commercial Sales Manager
Felino Corporation
01.2018 - Current
- Lead commercial and marketing strategies to strengthen brand positioning in Puerto Rico
- Manage a commercial portfolio of over 200 clients, generating $2MM in annual sales
- Develop strategies and proposals for new commercial clients
- Oversee billing and collections processes to ensure financial stability
- Ensure achievement of sales targets and business growth objectives
Business Development Executive
Oriental Bank
02.2017 - 12.2017
- Managed and expanded the commercial portfolio for Small and Medium Enterprises (SMEs)
- Monitored client business performance, ensuring alignment with financial goals
- Developed financial models and competitive analyses to drive business growth
- Designed tailored proposals for new commercial clients
Commercial Development Officer (SME Segment)
Banco Santander PR
09.2008 - 02.2017
- Developed and implemented strategies to enhance commercial portfolio growth
- Supervised 52 branch managers, providing support in sales and client relations
- Led weekly presentations to the president and board, reporting key performance indicators
- Developed banking products and services to retain and attract commercial clients
- Conducted profitability modeling and financial forecasting to optimize business strategies
Branch Manager
Banco Santander PR
10.2013 - 10.2014
- Managed a portfolio of over 3,000 clients with $70MM in assets
- Conducted credit risk analysis for consumer and commercial loans
- Led collection and overdraft management strategies to optimize financial performance
- Participated in Santander PR’s New Career Development Project
New Project Development – Santander Select Brazil
Banco Santander Brazil
01.2013 - 06.2013
- Participated in a specialized international program to develop and implement new business strategies
- Trained 19 Select branch managers and back-office officers in strategic management
- Coordinated a project to capture 45% market share in key regional territories
Private Banker
Banco Santander PR
09.2008 - 01.2013
- Managed a high-net-worth client portfolio with $134MM in assets and deposits
- Identified new business opportunities to expand customer relationships
- Ensured compliance with internal performance objectives related to sales and deposits
Relationship Manager – New Business Development
Westernbank PR
03.2004 - 09.2008
- Led sales and portfolio growth strategies for commercial clients
- Developed client retention initiatives to enhance long-term relationships
- Ensured regulatory compliance, including Anti-Money Laundering policies
- Delivered presentations and business reports to support financial products and services
Education
Bachelor of Science - Educación
Universidad De Puerto Rico
Recinto De Rio PiderasSkills
- Operational Management
- Customer service
- Written and verbal communication
- Training and mentoring
- Team building
- Sales skills
- Sales presentations
- Public speaking
- Account management
- Market monitoring
- Marketing
- Business development
Languages
English
Spanish
Portuguese
Software
Microsoft Programs
Timeline
Commercial Sales Manager
Felino Corporation
01.2018 - Current
Business Development Executive
Oriental Bank
02.2017 - 12.2017
Branch Manager
Banco Santander PR
10.2013 - 10.2014
New Project Development – Santander Select Brazil
Banco Santander Brazil
01.2013 - 06.2013
Commercial Development Officer (SME Segment)
Banco Santander PR
09.2008 - 02.2017
Private Banker
Banco Santander PR
09.2008 - 01.2013
Relationship Manager – New Business Development
Westernbank PR
03.2004 - 09.2008
Bachelor of Science - Educación
Universidad De Puerto Rico
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