Jorge Bidot Olivo
Orlando
Summary
Experienced media professional with a proven history in digital strategy, content creation, and social media management. Recognized for fostering collaboration, adapting to evolving needs, and consistently delivering impactful results. Skilled in leveraging analytics, optimizing campaigns, and driving brand engagement. Highly dependable and results-driven team player.
Overview
6
6
years of professional experience
Work History
Paid Media Manager
EV Media
11.2023 - Current
- Supported upcoming projects and promoted new product launches.
- Provided expert guidance on best practices for social media management, optimizing organic reach and engagement rates across platforms.
- Managed budgets for all media campaigns, ensuring optimal allocation of resources and cost efficiency.
- Coordinated closely with sales teams to align marketing objectives with revenue goals, driving significant increases in customer acquisition rates over time.
- Managed company social media pages and increased social media presence, monitoring user engagement.
- Collaborated with creative teams to produce engaging content tailored to target demographics.
- Analyzed campaign performance data to identify areas for improvement and optimize future strategies.
- Maximized ROI by continuously monitoring campaign metrics and adjusting strategies as needed.
Social Media Community Manager
HILTON HOTELS & RESORTS
10.2022 - 10.2023
- Successfully managed communities for eight major hotel brands, including Hilton Hotels & Resorts, DoubleTree, Embassy Suites, and Hampton and more across multiple social media platforms
- Fostered vibrant online communities, engaging with guests and followers to enhance brand loyalty
- Developed and curated engaging content tailored to each hotel brand's unique identity, ensuring consistent messaging and brand voice across platforms
- Identified and cultivated community advocates and influencers, leveraging their support to amplify reach and impact of each hotel brand's online presence
- Proficient in utilizing analytics tools to measure community performance and inform strategic decisions
- Established comprehensive crisis management protocols for each hotel brand, swiftly addressing and mitigating any negative incidents or customer concerns to protect brand reputation
- Provided training and guidance to new community managers, ensuring consistent communication and brand representation on social media
- Boosted organic reach with implementation of effective search engine optimization techniques for social media posts.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Developed crisis management plans for potential negative situations arising on social channels, mitigating risk to company reputation.
- Developed relationships with influencers to grow reach of company and create wider visibility.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets.
- Orchestrated successful social media campaigns, promotions, and contests to drive brand awareness and engagement, collaborating with cross-functional teams to achieve campaign objectives.
Social Media Manager
ROSEN HOTELS & RESORTS
01.2020 - 09.2022
- Contributes to marketing strategy by leveraging social media to identify and acquire customers
- Obtains market share by developing social media marketing plans and programs for each product and directing promotional support
- Maintains online relations with customers by organizing and developing specific customer-relations programs
- Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data
- Develops new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources
- Maintains a research database by identifying and assembling marketing information
- Provides marketing information by answering questions and requests
- Achieves financial objectives by preparing annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions
- Completes social media marketing department operational requirements by scheduling and assigning employees and following up on work results
- Maintains social media marketing staff by recruiting, selecting, orienting, and training employees
- Maintains social media marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results
- Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.
- Conducted research to determine current benchmark trends and audience preferences.
- Increased brand awareness through development and implementation of successful public relations campaigns.
- Cultivated strong corporate image and identity with clear branding.
Administrative Assistant & Social Media Coordinator
DOLCE VITA
09.2018 - 05.2020
- Executed results-driven social media strategy
- Developed and curated engaging content for social media platforms
- Assisted in creation and editing of written, video, and photo content
- Attended events and produced live social media content
- Maintained unified brand voice across different social media channels
- Collaborated with marketing team to create social media calendar
- Monitored social media channels for industry trends
- Interacted with users and responded to social media messages, inquiries, and comments
- Reviewed analytics and created reports on key metrics
- Assisted in development and management of social media marketing and influencer marketing strategy
- Organized records, correspondence, and schedules depending on manager priorities
- Maintained accurate databases and filing systems for personal and business requirements.
Education
Bachelor of Business Administration -
University Of Central Florida
Orlando05.2017
Skills
- Paid Media
- Marketing Analytics
- Business Marketing
- Hootsuite
- Sprinklr
- Brand Development
- Social Media Campaigns
- Budget management
- Social media marketing
- Web analytics
- ROI calculations
Languages
Spanish, English
Native language
Timeline
Paid Media Manager
EV Media
11.2023 - Current
Social Media Community Manager
HILTON HOTELS & RESORTS
10.2022 - 10.2023
Social Media Manager
ROSEN HOTELS & RESORTS
01.2020 - 09.2022
Administrative Assistant & Social Media Coordinator
DOLCE VITA
09.2018 - 05.2020
Bachelor of Business Administration -
University Of Central Florida
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